The document appears to be a study guide listing questions related to marketing concepts paired with dollar amounts. It includes questions about the 4 P's of marketing (Product, Price, Place, Promotion), as well as marketing mixed and trends. Each question is associated with a dollar amount ranging from $100 to $500.

2. $100$100
$400$400
$300$300
$200$200
$400$400
$200$200
$100$100$100$100
$400$400
$200$200 $200$200
$500$500$500$500
$300$300
$200$200
$500$500
$100$100
$300$300
$100$100
$300$300
$500$500
$300$300
$400$400 $400$400
$500$500

3. ProductProduct

4. PricePrice

5. PlacePlace

6. PromotionPromotion

7. Marketing MixedMarketing Mixed

8. ProductProduct PricePrice PlacePlace PromotionPromotion MarketingMarketing
MixedMixed
$100$100 $100$100 $100$100 $100$100 $100$100
$300$300 $300$300 $300$300 $300$300 $300$300
$200$200 $200$200 $200$200 $200$200 $200$200
$400$400 $400$400 $400$400 $400$400 $400$400
$500$500 $500$500 $500$500 $500$500 $500$500

9. Product - $100Product - $100
• An introduction and invitation
• A combination of consumer
benefits (product and value)
• A clear concise summary of your
new product idea..

10. Product - $200Product - $200
The name for all of the symbolic
ways to create a brand image

11. Product - $300Product - $300
Thenumber of productsacompanyThenumber of productsacompany
sellsand thetypesof each of thosesellsand thetypesof each of those
productsproducts

12. Product - $400Product - $400
• Environmentally sensitive
• Biodegradable and recyclable

13. Product - $500Product - $500
This part of the product tells
you how to store it safely, how
to use it and provides
information about ingredients,
nutrition, and other facts

14. Price - $100Price - $100
$9.99 vs. $10$9.99 vs. $10

15. Price - $200Price - $200
ThisLaw Indicatesthat aspricesThisLaw Indicatesthat asprices
fall, salesincrease.fall, salesincrease.

16. Price - $300Price - $300
The amount of money that Best
Buy adds to the original cost of the
DVD in order to cover expenses
and make a profit

17. Price - $400Price - $400
Coststhat changefrom onemonthCoststhat changefrom onemonth
to thenextto thenext

18. Price - $500Price - $500
Fixed Costs/Contribution MarginFixed Costs/Contribution Margin

19. Place - $100Place - $100
The path a product takes
from its producer
(manufacturer) to the final
user (consumer)

20. Place- $200Place- $200
Wholesaler, distributor, retailers,Wholesaler, distributor, retailers,
and importersand importers

21. Place - $300Place - $300
Indirect channels that don’t
involve a traditional retailer,
such as Vending Machines

22. Place - $400Place - $400
A limited number of outlets in a
geographic area are used to sell
the product

23. Place - $500Place - $500
Cost of inventory sold in 12 months
Average Inventory Investment for
12 months

24. Promotion - $100Promotion - $100
Mix various communication
activities together and serve to
potential customers until desired
outcome is achieved.

25. Promotion - $200Promotion - $200
Thistypeof Promotion doesnotThistypeof Promotion doesnot
cost thecompany any money and itcost thecompany any money and it
can either begood or bad.can either begood or bad.

26. Promotion - $300Promotion - $300
This type of promotion
offers consumers increased
quantity for the same price
of a smaller package.

27. Promotion - $400Promotion - $400
Tries to influence general opinion
and create a favourable public
image for;
People (or a person)
Organizations
A company
The company’s products
or services

28. Promotion - $500Promotion - $500
Also called unconventional
advertising, stealth
marketing, nontraditional
marketing, and is a sister to
viral marketing.

29. Marketing Mixed - $100Marketing Mixed - $100
Thisisusually ajingleor phraseThisisusually ajingleor phrase
that allow consumersto identify thethat allow consumersto identify the
companycompany

30. Marketing Mixed - $200Marketing Mixed - $200
Thisisakey component toThisisakey component to
successful marketing, which allowssuccessful marketing, which allows
marketersto find out moreaboutmarketersto find out moreabout
their consumer.their consumer.

31. Marketing Mixed - $300Marketing Mixed - $300
Thistool allowsmarketerstoThistool allowsmarketersto
determineif their product ordetermineif their product or
serviceisstill popular with theserviceisstill popular with the
market.market.

32. Marketing Mixed - $400Marketing Mixed - $400
Thetrend of Netflix and consumersThetrend of Netflix and consumers
cancelling their cable, marketerscancelling their cable, marketers
areusing thismethod to promoteareusing thismethod to promote
their productstheir products

33. Marketing Mixed - $500Marketing Mixed - $500
When a low price is advertised
to attract a customer but then the
customer is encouraged to
purchase a higher priced item in
the store.

34. Product- $100Product- $100
WHAT ISWHAT IS
THE ROLE OF THETHE ROLE OF THE
PRODUCT CONCEPT?PRODUCT CONCEPT?

35. Product - $200Product - $200
What isaLogo?What isaLogo?

36. Product - $300Product - $300
What isaproductswidth andWhat isaproductswidth and
depth?depth?

37. Product - $400Product - $400
WHAT ISPACKAGING?WHAT ISPACKAGING?

38. Product - $500Product - $500
WHAT ISA PRODUCT LABEL?WHAT ISA PRODUCT LABEL?

39. Price - $100Price - $100
WHAT ISPsychological pricing?WHAT ISPsychological pricing?

40. Price - $200Price - $200
WHAT ISTHE LAW OFWHAT ISTHE LAW OF
DEMAND?DEMAND?

41. Price - $300Price - $300
WHAT ISMARK-UP?WHAT ISMARK-UP?

42. Price - $400Price - $400
WHAT ISA VARIABLE COST?WHAT ISA VARIABLE COST?

43. Price - $500Price - $500
WHAT ISTHE CALCULATIONWHAT ISTHE CALCULATION
OF THE BREAKEVEN POINT?OF THE BREAKEVEN POINT?

44. Place - $100Place - $100
WHAT ISA CHANNEL OFWHAT ISA CHANNEL OF
DISTRIBUTION?DISTRIBUTION?

45. Place - $200Place - $200
WHAT ARE INTERMEDIARIES?WHAT ARE INTERMEDIARIES?

46. Place - $300Place - $300
WHAT ISA SPECIALTYWHAT ISA SPECIALTY
CHANNEL?CHANNEL?

47. Place - $400Place - $400
WHAT IS A SELECTIVE
CHANNEL OF
DISTRIBUTION?

48. Place - $500Place - $500
WHAT ISTHE AVERAGEWHAT ISTHE AVERAGE
INVENTORY CALCULATION?INVENTORY CALCULATION?

49. Promotion - $100Promotion - $100
WHAT ISTHE PROMOTIONALWHAT ISTHE PROMOTIONAL
MIX?MIX?

50. Promotion - $200Promotion - $200
WHAT ISPUBLICITY?WHAT ISPUBLICITY?

51. Promotion - $300Promotion - $300
WHAT ISA BONUSPACKAGE?WHAT ISA BONUSPACKAGE?

52. Promotion - $400Promotion - $400
WHAT ISPUBLIC RELATIONSWHAT ISPUBLIC RELATIONS
(PR)?(PR)?

53. Promotion - $500Promotion - $500
WHAT ISGUERILLAWHAT ISGUERILLA
MARKETING?MARKETING?

54. Marketing Mixed - $100Marketing Mixed - $100
WHAT ISA SLOGAN?WHAT ISA SLOGAN?

55. Marketing Mixed - $200Marketing Mixed - $200
WHAT ISMARKETINGWHAT ISMARKETING
RESEARCH?RESEARCH?

56. Marketing Mixed - $300Marketing Mixed - $300
WHAT ISTHE PRODUCT LIFEWHAT ISTHE PRODUCT LIFE
CYCLE?CYCLE?

57. Marketing Mixed - $400Marketing Mixed - $400
WHAT ISPRODUCTWHAT ISPRODUCT
PLACEMENT?PLACEMENT?

58. Marketing Mixed - $500Marketing Mixed - $500
WHAT ISTHE ILLEGALWHAT ISTHE ILLEGAL
PRACTICE OF BAIT ANDPRACTICE OF BAIT AND
SWITCH?SWITCH?

60. Trends inTrends in
MarketingMarketing

61. FINAL CATEGORYFINAL CATEGORY
Thistrend allowsmarketersto sendThistrend allowsmarketersto send
information directly to ainformation directly to a
consumer’sphoneor device.consumer’sphoneor device.

62. WHAT ISMOBILEWHAT ISMOBILE
MARKETING?MARKETING?
FINAL CATEGORYFINAL CATEGORY

63. END OF GAMEEND OF GAME
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