How to Stand Out in Your 
Industry with Guest Blogging 
HI! I’m Brian Honigman 
I’m a Marketing Consultant, 
Speaker and W...
HI! I’m Brian Honigman 
I’m a Marketing Consultant, 
Speaker and Writer.
“It’s hard over time to make a 
commitment to putting your ideas 
out there, but it is one of the most 
powerful things yo...
WHAT IS GUEST BLOGGING? 
WRITER WORKS FOR 
COMPANY OR IS 
INDEPENDENT 
WRITER CONTRIBUTES CONTENT 
TO BLOGS OF OTHER 
COMP...
I WANT 
YOU 
TO GUEST 
BLOG
WHY GUEST BLOGGING?
DRIVE TRAFFIC FROM BIO
BUILD LINKS & BYLINE
ESTABLISH THOUGHT LEADERSHIP VIA 
ASSOCIATION WITH TOP PUBLICATIONS
ESTABLISH THOUGHT LEADERSHIP VIA 
ASSOCIATION WITH TOP BRANDS
ESTABLISH THOUGHT LEADERSHIP VIA 
ASSOCIATION WITH TOP LEADERS 
RICHARD BRANSON MELINDA EMERSON ANGELA AHRENDTS
BUILD RELATIONSHIPS WITH... 
EDITORS WRITERS CLIENTS
HOW DO I GUEST BLOG?
STEP 1: 
BECOME A CONSISTENT 
CONTRIBUTOR ON YOUR 
OWN BLOG
STEP 2: 
IDENTIFY RELEVANT TARGET 
BLOGS AND PUBLICATIONS 
TO PITCH
STEP 3: 
LOCATE AN EDITOR 
OR FOLLOW THEIR 
FORM/PROCESS
STEP 4: 
CRAFT A 
QUALITY 
PITCH
STEP 5: 
WRITE ARTICLES THAT 
MATCH THE BLOG’S 
AUDIENCE & YOUR OWN 
Topics you know 
and that your 
audience like. 
Publi...
STEP 6: 
PROMOTE YOUR 
CONTENT ACROSS 
YOUR NETWORK
STEP 7: 
REPEAT. 
REPEAT. 
REPEAT. 
REPEAT. 
REPEAT. 
REPEAT. 
REPEAT. 
REPEAT. 
REPEAT. 
REPEAT. 
REPEAT. 
REPEAT. 
REPEA...
EXAMPLES OF GUEST 
BLOGGING SUCCESS!
EXAMPLE #1 
EKATERINA WALTER 
CMO AT BRANDERATI; AUTHOR; 
SOCIAL MEDIA TRAILBLAZER; 
FORMERLY SOCIAL MEDIA @ INTEL 
WSJ BE...
EXAMPLE #2 
LEO WIDRICH 
CO-FOUNDER & CMO OF BUFFER, 
PROLIFIC GUEST BLOGGER 
BUFFER ACQUIRED 
100,000 USERS IN 
FIRST 9 M...
EXAMPLE #3 
49,022 CLICKS DRIVEN FROM MY GUEST BLOGGING EFFORTS IN 
GOOGLE A MONTH, THAT’S 588,264 CLICKS A YEAR. 
(SOURCE...
THANKS FOR LISTENING! 
ANY QUESTIONS? 
! 
@BRIANHONIGMAN 
! 
BRIANTHONIGMAN@GMAIL.COM 
VIEW THIS DECK HERE: http://bit.ly/...
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Guest Blogging for Business

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Guest blogging has become a powerful tool to help build your personal brand, your business or help build both concurrently. As one of the many methods of content marketing, guest blogging gives the writer the ability to generate links, drive traffic, establish thought leadership and most importantly, cultivate relationships. With examples of prolific guest bloggers like Kristi Hines, Leo Widrich, Ekaterina Walter and Gregory Ciotti, the presentation defines what guest blogging is, why it is important, how to do it and success stories.

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Guest Blogging for Business

  1. 1. How to Stand Out in Your Industry with Guest Blogging HI! I’m Brian Honigman I’m a Marketing Consultant, Speaker and Writer. Part 2: Content Creation.
  2. 2. HI! I’m Brian Honigman I’m a Marketing Consultant, Speaker and Writer.
  3. 3. “It’s hard over time to make a commitment to putting your ideas out there, but it is one of the most powerful things you can do to establish your expertise.” “ “ Dorie Clark, HBR Contributor, Professor at Duke Fuqua & Marketing Strategist
  4. 4. WHAT IS GUEST BLOGGING? WRITER WORKS FOR COMPANY OR IS INDEPENDENT WRITER CONTRIBUTES CONTENT TO BLOGS OF OTHER COMPANIES OR PUBLICATIONS
  5. 5. I WANT YOU TO GUEST BLOG
  6. 6. WHY GUEST BLOGGING?
  7. 7. DRIVE TRAFFIC FROM BIO
  8. 8. BUILD LINKS & BYLINE
  9. 9. ESTABLISH THOUGHT LEADERSHIP VIA ASSOCIATION WITH TOP PUBLICATIONS
  10. 10. ESTABLISH THOUGHT LEADERSHIP VIA ASSOCIATION WITH TOP BRANDS
  11. 11. ESTABLISH THOUGHT LEADERSHIP VIA ASSOCIATION WITH TOP LEADERS RICHARD BRANSON MELINDA EMERSON ANGELA AHRENDTS
  12. 12. BUILD RELATIONSHIPS WITH... EDITORS WRITERS CLIENTS
  13. 13. HOW DO I GUEST BLOG?
  14. 14. STEP 1: BECOME A CONSISTENT CONTRIBUTOR ON YOUR OWN BLOG
  15. 15. STEP 2: IDENTIFY RELEVANT TARGET BLOGS AND PUBLICATIONS TO PITCH
  16. 16. STEP 3: LOCATE AN EDITOR OR FOLLOW THEIR FORM/PROCESS
  17. 17. STEP 4: CRAFT A QUALITY PITCH
  18. 18. STEP 5: WRITE ARTICLES THAT MATCH THE BLOG’S AUDIENCE & YOUR OWN Topics you know and that your audience like. Publications whose audience might be recpetive to those topics
  19. 19. STEP 6: PROMOTE YOUR CONTENT ACROSS YOUR NETWORK
  20. 20. STEP 7: REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT.
  21. 21. EXAMPLES OF GUEST BLOGGING SUCCESS!
  22. 22. EXAMPLE #1 EKATERINA WALTER CMO AT BRANDERATI; AUTHOR; SOCIAL MEDIA TRAILBLAZER; FORMERLY SOCIAL MEDIA @ INTEL WSJ BESTSELLER
  23. 23. EXAMPLE #2 LEO WIDRICH CO-FOUNDER & CMO OF BUFFER, PROLIFIC GUEST BLOGGER BUFFER ACQUIRED 100,000 USERS IN FIRST 9 MONTHS VIA GUEST BLOGGING (SOURCE: SEARCH ENGINE WATCH)
  24. 24. EXAMPLE #3 49,022 CLICKS DRIVEN FROM MY GUEST BLOGGING EFFORTS IN GOOGLE A MONTH, THAT’S 588,264 CLICKS A YEAR. (SOURCE: GOOGLE WEBMASTER TOOLS)
  25. 25. THANKS FOR LISTENING! ANY QUESTIONS? ! @BRIANHONIGMAN ! BRIANTHONIGMAN@GMAIL.COM VIEW THIS DECK HERE: http://bit.ly/guestblogging101
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