Online Marketing Audit Call us on 0845 201 1618 or email [email_address]

the process High level review of current web site Review of historical analytics Identification of key areas of concern Agree scope of audit & costs Undertake audit Present results

High level review of current web site

Review of historical analytics

Identification of key areas of concern

Agree scope of audit & costs

Undertake audit

Present results

scope of the audit Reach Persuasion Conversion Integration

Reach

Persuasion

Conversion

Integration

reach Comprehensive review of: Keyword strategy Search engine performance SEO strategy Pay per click campaigns Email marketing Brand Banner ad marketing

Comprehensive review of:

Keyword strategy

Search engine performance

SEO strategy

Pay per click campaigns

Email marketing

Brand

Banner ad marketing

persuasion Comprehensive review of: Usability Navigation Page structure Design templates User personas User experience Pathways / journeys Tone of voice Imagery Use of rich media Site functionality

Comprehensive review of:

Usability

Navigation

Page structure

Design templates

User personas

User experience

Pathways / journeys

Tone of voice

Imagery

Use of rich media

Site functionality

conversion Comprehensive review of: Data capture strategy Forms Tone of voice Analytics / reporting Back office process Database management Permission / privacy

Comprehensive review of:

Data capture strategy

Forms

Tone of voice

Analytics / reporting

Back office process

Database management

Permission / privacy

integration Audit of web site integration with: Offline marketing campaigns Online marketing campaigns Advertising Marketing collateral Brand Social networks PR Internal comms

Audit of web site integration with:

Offline marketing campaigns

Online marketing campaigns

Advertising

Marketing collateral

Brand

Social networks

PR

Internal comms

the output… Client presentation Pitched at any level / audience required Face-to-face or online Copy of slides Detailed report Outlining work undertaken Key conclusions Recommendations Budget proposals

Client presentation

Pitched at any level / audience required

Face-to-face or online

Copy of slides

Detailed report

Outlining work undertaken

Key conclusions

Recommendations

Budget proposals

and then... Implement Changes Test / Review Improve Test / Review

the talent… Brian O’Donnell Digital Strategy Consultant, TMS Direct Marketing Manager, Suttons Head of Business Development, Universal Head of Customer Acquisition, Britannia Music MBA MIDM Google AdWords qualified

Brian O’Donnell

Digital Strategy Consultant, TMS

Direct Marketing Manager, Suttons

Head of Business Development, Universal

Head of Customer Acquisition, Britannia Music

MBA

MIDM

Google AdWords qualified

the talent… David Wilson Digital Strategy Consultant, TMS Digital Strategy Director, Chemistry Communications Managing Director, Chemistry Digital Managing Director, PDG Graphics

David Wilson

Digital Strategy Consultant, TMS

Digital Strategy Director, Chemistry Communications

Managing Director, Chemistry Digital

Managing Director, PDG Graphics

your investment Each company’s website & their digital marketing strategy is unique to them but typically the audit costs around £2,500 + VAT + expenses. A specific & detailed quotation will be submitted after initial consultation for approval. £

the return A return on investment driven by... increased efficiency & effectiveness of marketing spend - online & off-line increased website traffic volumes increased conversion rates of visitors to action &/or purchases increased volumes of leads & enquiries reduced shopping basket &/or sales funnel abandonment £££

A return on investment driven by...

increased efficiency & effectiveness of marketing spend - online & off-line

increased website traffic volumes

increased conversion rates of visitors to action &/or purchases

increased volumes of leads & enquiries

reduced shopping basket &/or sales funnel abandonment

Want to talk about it? Call us for an initial consultation on 0845 201 1618 or email [email_address]