PR 101 for the Overwhelmed

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Slides to accompany a discussion on "PR 101 for the Overwhelmed" for the PC(USA) Big Tent 2011 conference.

Slides to accompany a discussion on "PR 101 for the Overwhelmed" for the PC(USA) Big Tent 2011 conference.

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  • [twitter] PR 101: 7 keys to managing & measuring your church’s PR efforts: slides at http://www.slideshare.net/bnixon/pr-101-for-the-overwhelmed[/twitter] Image Credit: http://www.flickr.com/photos/diebmx/2086232723/in/photostream/
  • Feel free to live tweet this presentation (if you’re attending live).
  • Image Credit: http://www.flickr.com/photos/swier/2126810841/in/photostream/
  • Image Credit: http://mikerbaker.com/knack/?p=250
  • YouTube Video: “Carp Attack” http://www.youtube.com/watch?v=InENM6fwIwE
  • Image Credit: http://www.flickr.com/photos/philthomas/3345060816/in/photostream/
  • Image Credit: http://www.flickr.com/photos/juditk/4711545618/in/photostream/
  • Image Credit:http://www.flickr.com/photos/13289467@N00/2486870300/
  • [twitter] PR 101:: Key 1: Set objectives. Without objectives, you’re just doing “stuff.” [/twitter] Image Credit: http://www.flickr.com/photos/vizzzual-dot-com/2655969483/in/photostream/
  • [twitter] PR 101::Key 2: Create calendars (editorial, event, publicity, etc.) [/twitter] Editorial (for newsletter, website, etc.)Event & Publicity in general
  • [twitter] PR 101:: Key 3: Use (free) apps / software when possible (Google Apps, PollEverywhere.com). [/twitter] Use software and apps when possible, rather than manual trackingExamplesGoogle Documents / Forms for gathering data / Calendar / etc.Poll Everywhere (http://polleverywhere.com)Microsoft Office TemplatesImage Credit: http://www.flickr.com/photos/48889065425@N01/5545587313/
  • [twitter] PR 101:: Key 4: Don’t reinvent the wheel. See what other churches are doing. Imitate IF it makes sense [/twitter] See what other churches are doing. Replicate IF it makes sense – rather than starting from scratch.Image Credit: http://www.flickr.com/photos/ibcbulk/256435870/in/photostream/Patty Cake Cats: http://www.youtube.com/watch?v=X3iFhLdWjqc
  • [twitter] PR 101:: Key 5: Ask for help . . . The more specific you are with your help request, the more likely you are to get volunteers.[/twitter] The more specific you are with your help request, the more likely you are to get volunteers.Maintain a list of your needs.Make a list NOW of three specific PR-related things you could use help with. Who could you ask to help?Image Credit: http://www.flickr.com/photos/25678284@N03/2416080818/
  • [twitter] PR 101:: Key 6: Keep current (both your publications & yourself) [/twitter] Two things to keep current: - Your publications (website, etc.) - Yourself (on topics & trends in PR)Image Credit: http://www.flickr.com/photos/84579154@N00/2447059732/
  • [twitter] PR 101:: Key 7: Count what matters. [/twitter] What kinds of things should you be counting? (brainstorm)“What if the church marketed like Starbucks” video: http://www.youtube.com/watch?v=D7_dZTrjw9I Image Credit:http://www.flickr.com/photos/92132559@N00/304526237/
  • Image Credit: http://www.flickr.com/photos/adam_holloway/254561650/in/photostream/
  • [twitter] PR 101:: Bonus Key: Conduct CSI – Campaign Success Investigation – while things are fresh in your memory [/twitter] Sounds grisly, but what I mean here is after each event (etc.), do a “post mortem.” Deconstruct what you’ve done while it’s fresh in your memory."Those who cannot remember the past are condemned to repeat it“ – George Santayana
  • Image Credit: http://mintees.com/tees/332265-nostalgia
  • Image Credit:http://www.flickr.com/photos/13289467@N00/2486870300/
  • [twitter] PR 101:: What’s the ONE thing you’re taking away from this session? [/twitter] Curly was the tough old cowboy character played by the late Jack Palance. Here’s the scene from the movie where Curly espouses his life philosophy to Mitch, Billy Crystal’s character:Curly: Do you know what the secret of life is?Curly: This. [holds up one finger]Mitch: Your finger?Curly: One thing. Just one thing. You stick to that and the rest don’t mean shit.Mitch: But what is the “one thing?”Curly: [smiles] That’s what you have to find out.
  • [twitter] PR 101: 7 keys to managing & measuring your church’s PR efforts: slides at http://www.slideshare.net/bnixon/pr-101-for-the-overwhelmed[/twitter]

Transcript

  • 1. PR
    for the
    Overwhelmed
    Presented by
    Barbara B. Nixon, Ph.D.(ABD)
  • 2. #bigtent11
    @BarbaraNixon
  • 3. Is this how you feel at work?
  • 4. Or is your role more like this?
  • 5. Or maybe even like THIS?
  • 6. What in the heck IS public relations?
  • 7. Examples of Church PR
  • 8. Keys to managing
    &measuring your church’s PR efforts
  • 9. Setobjectives
  • 10. Create Calendars
  • 11. Use Apps
  • 12. Reinvent the Wheel
    Don’t
  • 13. Ask for help*
    *very specific help
  • 14. Keep Current
  • 15. Count What Matters
  • 16.
  • 17. campaign success
  • 18.
  • 19. Keys
    Set Objectives
    Create Calendars
    Use Apps
    Don’t Reinvent Wheel
    Ask for Help
    Keep Current
    Count What Matters
    Bonus: Conduct CSI
  • 20. The ONE thing
  • 21. Contact Me
    Barbara B. Nixon, Ph.D. (ABD)
    Elder, PC(USA)
    Interim Chair, Dept. of Communication
    Assistant Professor of Public Relations
    Southeastern University
    Member of Florida Public Relations Association
    Life Member & Past President of the International Listening Association
    E-mail: bbnixon@seu.edu
    Twitter: barbaranixon
    Skype: barbara.b.nixon
    Blogs: publicrelationsmatters.com