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PR 101 for the Overwhelmed

by Barbara Nixon on Jun 28, 2011

1,723 views

Slides to accompany a discussion on "PR 101 for the Overwhelmed" for the PC(USA) Big Tent 2011 conference.

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Slides to accompany a discussion on "PR 101 for the Overwhelmed" for the PC(USA) Big Tent 2011 conference.

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[twitter] PR 101: 7 keys to managing & measuring your church’s PR efforts: slides at http://www.slideshare.net/bnixon/pr-101-for-the-overwhelmed[/twitter] Image Credit: http://www.flickr.com/photos/diebmx/2086232723/in/photostream/
Feel free to live tweet this presentation (if you’re attending live).
Image Credit: http://www.flickr.com/photos/swier/2126810841/in/photostream/
Image Credit: http://mikerbaker.com/knack/?p=250
YouTube Video: “Carp Attack” http://www.youtube.com/watch?v=InENM6fwIwE
Image Credit: http://www.flickr.com/photos/philthomas/3345060816/in/photostream/
Image Credit: http://www.flickr.com/photos/juditk/4711545618/in/photostream/
Image Credit:http://www.flickr.com/photos/13289467@N00/2486870300/
[twitter] PR 101:: Key 1: Set objectives. Without objectives, you’re just doing “stuff.” [/twitter] Image Credit: http://www.flickr.com/photos/vizzzual-dot-com/2655969483/in/photostream/
[twitter] PR 101::Key 2: Create calendars (editorial, event, publicity, etc.) [/twitter] Editorial (for newsletter, website, etc.)Event & Publicity in general
[twitter] PR 101:: Key 3: Use (free) apps / software when possible (Google Apps, PollEverywhere.com). [/twitter] Use software and apps when possible, rather than manual trackingExamplesGoogle Documents / Forms for gathering data / Calendar / etc.Poll Everywhere (http://polleverywhere.com)Microsoft Office TemplatesImage Credit: http://www.flickr.com/photos/48889065425@N01/5545587313/
[twitter] PR 101:: Key 4: Don’t reinvent the wheel. See what other churches are doing. Imitate IF it makes sense [/twitter] See what other churches are doing. Replicate IF it makes sense – rather than starting from scratch.Image Credit: http://www.flickr.com/photos/ibcbulk/256435870/in/photostream/Patty Cake Cats: http://www.youtube.com/watch?v=X3iFhLdWjqc
[twitter] PR 101:: Key 5: Ask for help . . . The more specific you are with your help request, the more likely you are to get volunteers.[/twitter] The more specific you are with your help request, the more likely you are to get volunteers.Maintain a list of your needs.Make a list NOW of three specific PR-related things you could use help with. Who could you ask to help?Image Credit: http://www.flickr.com/photos/25678284@N03/2416080818/
[twitter] PR 101:: Key 6: Keep current (both your publications & yourself) [/twitter] Two things to keep current: - Your publications (website, etc.) - Yourself (on topics & trends in PR)Image Credit: http://www.flickr.com/photos/84579154@N00/2447059732/
[twitter] PR 101:: Key 7: Count what matters. [/twitter] What kinds of things should you be counting? (brainstorm)“What if the church marketed like Starbucks” video: http://www.youtube.com/watch?v=D7_dZTrjw9I Image Credit:http://www.flickr.com/photos/92132559@N00/304526237/
Image Credit: http://www.flickr.com/photos/adam_holloway/254561650/in/photostream/
[twitter] PR 101:: Bonus Key: Conduct CSI – Campaign Success Investigation – while things are fresh in your memory [/twitter] Sounds grisly, but what I mean here is after each event (etc.), do a “post mortem.” Deconstruct what you’ve done while it’s fresh in your memory."Those who cannot remember the past are condemned to repeat it“ – George Santayana
Image Credit: http://mintees.com/tees/332265-nostalgia
Image Credit:http://www.flickr.com/photos/13289467@N00/2486870300/
[twitter] PR 101:: What’s the ONE thing you’re taking away from this session? [/twitter] Curly was the tough old cowboy character played by the late Jack Palance. Here’s the scene from the movie where Curly espouses his life philosophy to Mitch, Billy Crystal’s character:Curly: Do you know what the secret of life is?Curly: This. [holds up one finger]Mitch: Your finger?Curly: One thing. Just one thing. You stick to that and the rest don’t mean shit.Mitch: But what is the “one thing?”Curly: [smiles] That’s what you have to find out.
[twitter] PR 101: 7 keys to managing & measuring your church’s PR efforts: slides at http://www.slideshare.net/bnixon/pr-101-for-the-overwhelmed[/twitter]

PR 101 for the Overwhelmed — Presentation Transcript

PR
for the
Overwhelmed
Presented by
Barbara B. Nixon, Ph.D.(ABD)
#bigtent11
@BarbaraNixon
Is this how you feel at work?
Or is your role more like this?
Or maybe even like THIS?
What in the heck IS public relations?
Examples of Church PR
Keys to managing
&measuring your church’s PR efforts
Setobjectives
Create Calendars
Use Apps
Reinvent the Wheel
Don’t
Ask for help*
*very specific help
Keep Current
Count What Matters
campaign success
Keys
Set Objectives
Create Calendars
Use Apps
Don’t Reinvent Wheel
Ask for Help
Keep Current
Count What Matters
Bonus: Conduct CSI
The ONE thing
Contact Me
Barbara B. Nixon, Ph.D. (ABD)
Elder, PC(USA)
Interim Chair, Dept. of Communication
Assistant Professor of Public Relations
Southeastern University
Member of Florida Public Relations Association
Life Member & Past President of the International Listening Association
E-mail: bbnixon@seu.edu
Twitter: barbaranixon
Skype: barbara.b.nixon
Blogs: publicrelationsmatters.com

PR 101 for the Overwhelmed

by Barbara Nixon on Jun 28, 2011

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PR 101 for the Overwhelmed — Presentation Transcript