Informal Methods Of Observing People

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Slides to accompany a discussion on informal research methods in Prof. Barbara Nixon's PR Research class at Georgia Southern University.

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  • Except where noted, content in this presentation comes from:Stacks, D. (2002). Primer of public relations research. New York: The Guilford Press.
  • Photo credit: http://www.flickr.com/photos/62137160@N00/172429850/
  • Photo Credit:http://www.flickr.com/photos/56387066@N00/1810357551/
  • Photo Credit: http://www.flickr.com/photos/52494613@N00/2313873355/
  • Clip of The Persuaders (PBS miniseries)http://www.pbs.org/wgbh/pages/frontline/video/flv/generic.html?s=frol02s49eq74&continuous=1
  • Informal Methods Of Observing People

    1. 1. Informal Methodsof Observing People<br />Barbara B. Nixon, Ph.D. (ABD) :: Georgia Southern University<br />
    2. 2. Methods<br />Level of Control<br />
    3. 3. In-Depth Interviews<br />
    4. 4. In-Depth Interviews<br />
    5. 5. Focus Groups<br />
    6. 6. Focus Groups<br />
    7. 7. Participant-Observation<br />
    8. 8. Participant-Observation<br />
    9. 9. The<br />Persuaders<br />Chapter 4<br />
    10. 10. Contact Me<br />Barbara B. Nixon, Ph.D. (ABD)<br />Assistant Professor of Public Relations<br />Georgia Southern University<br />Life Member & Past President of the International Listening Association (listen.org)<br />E-mail: bnixon@georgiasouthern.edu<br />Twitter: barbaranixon<br />Skype: barbara.b.nixon<br />Blogs: publicrelationsmatters.com & learnercentered.wordpress.com<br />

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