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The Curious Case Of The Case Study

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Slides to accompany a discussion about the case study approach in public relations research for Prof. Barbara Nixon's class at Georgia Southern University

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The Curious Case Of The Case Study

  1. 1. The Curious Case of the Case Study<br />Barbara B. Nixon, Ph.D. (ABD) :: Georgia Southern University<br />
  2. 2. What is a Case Study?<br />
  3. 3. Advantage<br />
  4. 4. Disadvantage<br />
  5. 5. Three Approaches<br />
  6. 6. Linear Case Study<br />
  7. 7. Process Case Study<br />Change program<br />Revise strategy<br />Get more facts & reconsider<br />
  8. 8. Grounded Case Study<br />Situation & problem<br />Objectives<br />Target public(s)<br />Strategies<br />Tactics<br />Timeline<br />Budget<br />Outcomes<br />
  9. 9. Let’s Discuss<br />
  10. 10.
  11. 11. Contact Me<br />Barbara B. Nixon, Ph.D. (ABD)<br />Assistant Professor of Public Relations<br />Georgia Southern University<br />Life Member & Past President of the International Listening Association (listen.org)<br />E-mail: bnixon@georgiasouthern.edu<br />Twitter: barbaranixon<br />Skype: barbara.b.nixon<br />Blogs: publicrelationsmatters.com & learnercentered.wordpress.com<br />

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