Workshop Outline for Entrepreneurs

1. PERSUASIVE TECHNIQUES FOR
MARKETING YOUR BUSINESS
This PowerPoint is a model for unifying the information necessary to successfully market your
profit/non-profit organization. Your playbook or sales pitch must include this type of information in
order to procure funds, contracts, and support. It is a plan to move people to action. ByMar
Communication Services is my own company.
One Degree of Separation Organization, Black Women
Entrepreneurs, Virtual Workshop
San Jose, California, 03/12/2021

2. BY M A R
C O M M U N I C AT I O N
S E R V I C E S
• Educator
• Consultant,
• Life Coach
• Keynote Speaker
• San Jose State Professor Emeritus
• Department of Communication Studies
Dr. Marquita L. Byrd

3. ABOUT US
• Marquita Byrd, Ph.D, President
• Company established, 2000
• Company dedicated to improving relationships
among the many communities in the
community of the U.S.
• Educator, Consultant, Diversity Trainer, Life
Coach, Keynote Speaker
Publications
• Multicultural Communication in the US
• Race, Ethnicity and Gender in Star Trek
• Author of Multicultural Communication Theory
• Professor Emeritus, San Jose State University
• www.sjsu.edu/people/marquita.byrd
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4. GLOBAL MISSION
Promote Multicultural
Communication
Educate individuals, organizations and
associations about communication,
culture and diversity.
Facilitate the acquisition of knowledge and
skills necessary to live in a diverse society
Impower
Encourage people to think collective by
empowering self.
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Unify America

5. EDUCATIONAL CONSULTING
DIVERSITY AND COMMUNICATION TRAINING/WORKSHOPS
INTERNAL CONFLICT MANAGEMENT
GUIDANCE IN ESTABLISHING AFFINITY GROUPS
EMPLOYMENT INTERVIEWING TRAINING
SEXUAL HARASSMENT WORKSHOPS
EXECUTIVE COACHING
KEYNOTE SPEAKER
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What
We
Do
*All services Onsite/Remote/Combination

6. I, Marquita Byrd, am an educator by nature. The south and Midwest are
the cultures and geography that shaped my identity. Segregation was a key
issue during my youth and young adult life. I have experienced the
integration of public schools, desegregation of neighborhoods,
establishment of affirmative action and EEOC regulations. Workforce and
educational diversification are the positive byproducts of such legal
changes. Even though I have witnessed these monumental changes in
American society it seems that the more things change the more they stay
the same.
Poverty, not hopelessness, shaped my childhood life experiences. I
moved from field work to professor status in 29 yrs. As a single mother I
raised two special needs Black men. African American, Parent, Senior Citizen,
Woman, Neurodiverse, Disabled, Educator, Communication scholar, and
Theologian are the standpoints upon which I stand. They inform my
teaching, coaching, consulting, training, and speaking.
I am passionate, altruistic, creative, intellectual and practical, empowered,
mentor, coach and problem-solver: a woman of many talents. All of these
characteristics and capabilities are brought to bear on my mission to
educate and serve.
My Story
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7. INCLUSIVE: INVOLVE ALL STAKEHOLDERS
INCLUDING MINORITIES AND ALLIES, SUCH
MEN AND THE POWER DOMINANT
EDUCATIONAL: ENLIGHTEN WITH
KNOWLEDGE AND SYSTEMATIC EDUCATION.
AFFIRMING: UNIVERSAL AND
UNCONDITIONAL ACCEPTANCE OF ALL
HUMANS
CLIENT ORIENTED: SEEK TO UNDERSTAND
THE VALUES, VIEWPOINTS, AND VISION OF
THE PEOPLE SEEKING SERVICES
BRAND
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8. EDUCATE INDIVIDUALS, ORGANIZATIONS AND ASSOCIATIONS ABOUT
COMMUNICATION, CULTURE AND DIVERSITY.
ENHANCE THE KNOWLEDGE OF CITIZENS ABOUT THE MULTICULTURAL
HISTORY OF THE NATION.
REDUCE ISMS (RACISM, SEXISM, CLASSISM, ETC.)
FACILITATE THE ACQUISITION OF KNOWLEDGE AND SKILLS NECESSARY
TO LIVE IN A DIVERSE SOCIETY
OPEN THE DOOR FOR PEOPLE TO SEE SAMENESS BEFORE
DIFFERENCES AMONG HUMAN BEINGS
MAGNIFY THE RECOGNITION OF MICROAGGRESSIONS
INCREASE THE DEVELOPMENT OF POSITIVE SELF-ESTEEM
Specific Objectives
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9. Problem Statement
The future and accomplishments of American
government and non-government organizations
is threatened by unmanaged conflicts within and
outside of the organizations
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10. Definitions: government
non-government
organization
threat
unmanaged
conflict
human factors
social sustainability
Issues: Competition rather than cooperation
Bullying
Microaggressions
ISMs (racism, sexism, classism, etc.)
Dysfunctional cliques
Disaffirming Climate
Myopic problem solving
Favoritism
Failure to see the organization as a whole
Consequences
(presence of human factors that reduce productivity)
Lack Of Communication
Distraction
Lack Of Resources
Stress
Complacency
Lack Of Teamwork
Pressure
Lack Of Awareness
Lack Of Knowledge
Fatigue
Lack Of Assertiveness
disconfirming climate, dysfunctional organization, poor work
relationships, negative client experiences, low respect from
community, employees and clients, toxic workplace
Harm: Reduces positive and effective company culture thereby limiting human and
economic dividends.
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Problem
Development

11. SOLUTION
The solution is to develop a working
relationship with
ByMar Communication Services
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12. 1. Understand company culture, goals, vision
2. Assess of Needs, community served,
Survey of problems identified by employees
Issues identified by administration
What has been done in the past and why it did not work
Education/training needs
Target participants
3. Develop plans to solve problems and ways to implement them
Feasibility of the plan
Costs of plan
What is needed to implement the plan
Who will need to do what
Internal Public Relations to market the plan to management and
Employees
4. Picture of what success will look like
STEPS THAT
BYMAR WILL
USE TO MEET
YOUR GOALS
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13. Working With ByMar Will Improve Human
Factors
Such as
Higher Company Morale
Better Employee Relations
Reduced Stress
Productivity
Increase Client Satisfaction
Advance Organizational Culture
Maximize Human and Economic Dividends
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Visualization: How the
future will be better
because of the work
done with ByMar

14. TAKE ADVANTAGE OF WHAT BYMAR
COMMUNICATION HAS TO OFFER
1. LEARN MORE ABOUT THE COMPANY
2. CONTACT US
3. BOOK CONSULTATION
ENVISION WHAT YOUR ORGANIZATIONAL SUCCESS WILL LOOK LIKE!
CALL TO ACTION
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15. PREVIOUS CLIENTS
SERVICE
KEYNOTE ADDRESSES
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Previous Clients
Changing Organizational Culture, Social Service Administration Alameda County
Reducing Bullying: Sikeston School District
Multicultural Education Workshops: Faculty
Cape Girardeau School District
Community Inter- Relations Enhancement Program
Alton, Illinois
Racism Reduction Conference : Central Missouri State University
Warrensburg, MO
Service
Ethics Committee: Shinrai Flintdale Group Home for the Disabled
Dr. Martin Luther King Jr. Association of Santa Clara County, President
Keynotes:
Strangers in the University. National Academic
Counselors Association Conference
Afro Futurism and It’s Implication. NASA African American
Affinity Group
We Are in an Affinity Group, What Do We Do next?
Boston Scientific
Those Certain Women. Women’s Missionary Program,
Christian Methodist Episcopal Church 9th District
Extremist Groups and Their Impact on Society. Women’s Conference
Unity Village, Unity Missouri
How Does a Male Learn to Be a Man? Meaning of Manhood Conference
Carleton University, Ottawa Canada.

16. AWARDS
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Community Role Model: Alpha Kappa Alpha Sorority
Incorporated. Eta Rho Omega Chapter
Excellence in Teaching: University of Houston
Teacher of the Year: 100 Black Men, Collegiate Chapter,
San Jose State University
Resolution on Community Service: Barbara Lee,
Representative CA 9th District (1998-2013)
Leading Scholar on Multicultural Communication
National Communication Association-Black Caucus

17. CONTACT INFORMATION
• 105 Serra Wy, No. 177, Milpitas, CA. 95035
• Phone 669-203-4240 (cell)
• dr.byrd@earthlink.net
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