Connecting with
your Community
via
They already you!
Agenda: 7/13/11
Ideas AdminProcess
3 sections followed by 15 minute Q&A
Jennifer Toby Caroline
Our Goal
Provide practical tips on how to use facebook to
connect with your community, based on what
we’ve learned.
Process!
Plan, Schedule & Establish
We’re here.
And here.
Here, too.
Where are we?
February 2010
February 2011
Change came in clusters;
we grew organically
3 people
& email
+4
members
schedule
shifts
+2 me...
Answer this question
What’s the purpose of
your facebook page?
…and define your mission.
Be Realistic
1 million fans by
September. Yes.
Goals & Expectations
 Timeframe
 Number of fans
 Staff time
 Posting frequency
What are your bases?
What are your bases?
monitoring
What are your bases?
monitoring
responding
What are your bases?
accuracy
monitoring
responding
What are your bases?
accuracy
timeliness
monitoring
responding
What are your bases?
accuracy
timeliness
monitoring
responding
frequency
Tools you absolutely need
Calendar
Shared
Space
People
Ideas!
Shared Space
Shared Space
Shared Space
Calendars
People
“two sets of eyes”
#1 #2
When it’s helpful
What’s the hot book for kids this
summer?
http://www.spl.org/audiences/children/chi-summer-reading-progr...
Tips for Process
Use tools you’ve
already got; no
need for fancy stuff!
Use the power of
collaboration to
improve writing,...
Ideas!
Build, Engage & Promote
Where do
you get
good ideas?
Why are you doing this?
 Engage
 Build
 Promote
Edge what?
Affinity
Weight
Time
Edgerank
http://seattle.bibliocommons.com/list/show/86922331_seattle_quic
k_picks/89193717_the_movie_was_better_than_the_book,_part...
NEW
FEATURES
FUNDRAISING
EVENTS
Other ideas…
Tips for Ideas
Get ideas from your
whole staff
Borrow ideas from
other libraries and
organizations
Try new
things!
Focus o...
Admin!
Support, Problems, Growth
Make it easy for them
to support you.
 Show why it’s important
 Don’t let them forget
active users world wide
600 million
of U.S. is on facebook
51%
has the 2nd highest number of
facebook users in nation!
Tex...
Don’t let them forget!
Interaction & Insights
# Demographics
(gender, age, location)
# Page views
# Rate of fan growth
# Feedback and
Interaction...
Don’t let them forget!
But what about the
dude posting with
the naked icon?
Community
builds, defines,
and polices
itself.
Negative feedback?  Respond publicly
Problems &
Solutions
Negative feedback?  Respond publicly
Ads/spam/attacks/profanity?  Remove from wall
Problems &
Solutions
Negative feedback?  Respond publicly
Ads/spam/attacks/profanity?  Remove from wall
Off topic comments?  Bury with your ...
Set Expectations
We treat our customers with respect and expect
the same in return.
Interacting with the Library Online
Promote on
a small
scale…
Word of mouth
News
releases
Website
Signatures
on emails
Or a big
one!
facebook
ads
Newsletters
Give-aways or
bookmarks
Tips for Admin
Stay visible!
Don’t let them
forget!
Don’t let fear
hold you
back… you
can handle it.
Cross-promote
Model t...
Remember…
They already you!
Thanks for Participating!
Have more Questions?
jennifer.robinson@spl.org
toby.thomas@spl.org
caroline.ullmann@spl.org
Connecting With Your Community Via Facebook: They Already Like You!
Connecting With Your Community Via Facebook: They Already Like You!
Connecting With Your Community Via Facebook: They Already Like You!
Connecting With Your Community Via Facebook: They Already Like You!
Connecting With Your Community Via Facebook: They Already Like You!
Connecting With Your Community Via Facebook: They Already Like You!
Connecting With Your Community Via Facebook: They Already Like You!
Connecting With Your Community Via Facebook: They Already Like You!
Connecting With Your Community Via Facebook: They Already Like You!
Connecting With Your Community Via Facebook: They Already Like You!
Connecting With Your Community Via Facebook: They Already Like You!
Connecting With Your Community Via Facebook: They Already Like You!
Connecting With Your Community Via Facebook: They Already Like You!
Connecting With Your Community Via Facebook: They Already Like You!
Connecting With Your Community Via Facebook: They Already Like You!
Connecting With Your Community Via Facebook: They Already Like You!
Connecting With Your Community Via Facebook: They Already Like You!
Connecting With Your Community Via Facebook: They Already Like You!
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Connecting With Your Community Via Facebook: They Already Like You!

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Toby Thomas, Jennifer Robinson, and Caroline Ullmann

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Connecting With Your Community Via Facebook: They Already Like You!

  1. 1. Connecting with your Community via They already you!
  2. 2. Agenda: 7/13/11 Ideas AdminProcess 3 sections followed by 15 minute Q&A Jennifer Toby Caroline
  3. 3. Our Goal Provide practical tips on how to use facebook to connect with your community, based on what we’ve learned.
  4. 4. Process! Plan, Schedule & Establish
  5. 5. We’re here. And here. Here, too. Where are we?
  6. 6. February 2010 February 2011 Change came in clusters; we grew organically 3 people & email +4 members schedule shifts +2 members calendar “2 eyes” Online interaction policy
  7. 7. Answer this question What’s the purpose of your facebook page? …and define your mission.
  8. 8. Be Realistic 1 million fans by September. Yes.
  9. 9. Goals & Expectations  Timeframe  Number of fans  Staff time  Posting frequency
  10. 10. What are your bases?
  11. 11. What are your bases? monitoring
  12. 12. What are your bases? monitoring responding
  13. 13. What are your bases? accuracy monitoring responding
  14. 14. What are your bases? accuracy timeliness monitoring responding
  15. 15. What are your bases? accuracy timeliness monitoring responding frequency
  16. 16. Tools you absolutely need Calendar Shared Space People Ideas!
  17. 17. Shared Space
  18. 18. Shared Space
  19. 19. Shared Space
  20. 20. Calendars
  21. 21. People
  22. 22. “two sets of eyes” #1 #2
  23. 23. When it’s helpful What’s the hot book for kids this summer? http://www.spl.org/audiences/children/chi-summer-reading-program 2nd Eye asks: was the point of this post to ask for books suggestions or to promote SRP? Could it do both?
  24. 24. Tips for Process Use tools you’ve already got; no need for fancy stuff! Use the power of collaboration to improve writing, flesh out ideas, and assure quality. Schedule. Schedule. Schedule. Start with a plan and procedures that are easily expanded and document them well. Set up a “dummy” account on facebook.
  25. 25. Ideas! Build, Engage & Promote
  26. 26. Where do you get good ideas?
  27. 27. Why are you doing this?  Engage  Build  Promote
  28. 28. Edge what? Affinity Weight Time Edgerank
  29. 29. http://seattle.bibliocommons.com/list/show/86922331_seattle_quic k_picks/89193717_the_movie_was_better_than_the_book,_part_i
  30. 30. NEW FEATURES
  31. 31. FUNDRAISING
  32. 32. EVENTS
  33. 33. Other ideas…
  34. 34. Tips for Ideas Get ideas from your whole staff Borrow ideas from other libraries and organizations Try new things! Focus on local or world current events Take what you’re already doing, and “facebook” it Use shareable content (links, etc.)
  35. 35. Admin! Support, Problems, Growth
  36. 36. Make it easy for them to support you.  Show why it’s important  Don’t let them forget
  37. 37. active users world wide 600 million of U.S. is on facebook 51% has the 2nd highest number of facebook users in nation! Texas
  38. 38. Don’t let them forget!
  39. 39. Interaction & Insights # Demographics (gender, age, location) # Page views # Rate of fan growth # Feedback and Interaction on posts
  40. 40. Don’t let them forget!
  41. 41. But what about the dude posting with the naked icon?
  42. 42. Community builds, defines, and polices itself.
  43. 43. Negative feedback?  Respond publicly Problems & Solutions
  44. 44. Negative feedback?  Respond publicly Ads/spam/attacks/profanity?  Remove from wall Problems & Solutions
  45. 45. Negative feedback?  Respond publicly Ads/spam/attacks/profanity?  Remove from wall Off topic comments?  Bury with your own comments Problems & Solutions
  46. 46. Set Expectations We treat our customers with respect and expect the same in return. Interacting with the Library Online
  47. 47. Promote on a small scale… Word of mouth News releases Website Signatures on emails
  48. 48. Or a big one! facebook ads Newsletters Give-aways or bookmarks
  49. 49. Tips for Admin Stay visible! Don’t let them forget! Don’t let fear hold you back… you can handle it. Cross-promote Model the behavior
  50. 50. Remember… They already you!
  51. 51. Thanks for Participating! Have more Questions? jennifer.robinson@spl.org toby.thomas@spl.org caroline.ullmann@spl.org

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