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1up! Games for Change
1up! Games for Change
1up! Games for Change
1up! Games for Change
1up! Games for Change
1up! Games for Change
1up! Games for Change
1up! Games for Change
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1up! Games for Change

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This is my panel from SxSWi 2011 – 1UP! Games for Change, with panelists Zao Yang and Jude Ower.

This is my panel from SxSWi 2011 – 1UP! Games for Change, with panelists Zao Yang and Jude Ower.

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  • 1. 1up! games for change Brynn Evans Sizhao Yang Jude Ower @brynn @zamland @playinthecloud
  • 2. Brynn Evans about.me/brynnevans @brynn user experience design gamestorming SketchCampthe betacup gamestorming ux for good thebetacup.com gogamestorm.com ux4good.com http://bit.ly/papel-the- http://bit.ly/ux4good paper-cup
  • 3. tweet a treetweetatree.com how to 1. Tweet about the panel 2. Use hashtags #1up and #sxsw play: 2. Biggest tweeter gets to plant 100 trees
  • 4. Sizhao YangBetterWorks @zamland FarmVille MyMiniLife Zynga social games
  • 5. Jude Owerthe Play Mob @theplaymob @playinthecloud WeForest serious games education training http://www.youtube.com/watch?v=r8cyuvVAXEo
  • 6. Please text REDCROSS to 90999 to support the Earthquake and Tsunami Relief effort in Japan!tweet a treetweetatree.com #1up #sxsw@brynn @zamland @playinthecloud
  • 7. Best practicesAspiration: Identify the aspirational status and desired activity (mafia,mayor, platinum) Symbols of achievements: Progressive measures ofachievement (badges, points, progress bar) Map actions to symbols: Mapping application actions to symbols Notification: Being able to disseminate your audience (FB newsfeed,email, Twitter) Feedback: Ways to provide social/positive feedback to the contentcreators (like/comment/love) 
  • 8. Psychological PrinciplesReciprocity: People tend to return favors (gifts) Commitment and Consistency: Commitment leads to peoplemore likely to honor the commitment (using virtual coins to create crops) Social Proof: People will do things that they see other people aredoing (friend bar) Liking: People are easily persuaded by other people that they like(lonely cow, gifts, friend bar) Scarcity: Perceived scarcity will generate demand (exclusive gifts) 

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