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1up! games for change  Brynn Evans   Sizhao Yang    Jude Ower    @brynn       @zamland     @playinthecloud
Brynn Evans         about.me/brynnevans   @brynn   user experience design   gamestorming    SketchCampthe betacup         ...
tweet a treetweetatree.com  how to         1. Tweet about the panel                 2. Use hashtags #1up and #sxsw  play: ...
Sizhao YangBetterWorks   @zamland   FarmVille   MyMiniLife Zynga   social games
Jude Owerthe Play Mob   @theplaymob    @playinthecloud    WeForest    serious games   education   training                ...
Please text      REDCROSS                         to      90999                 to support the Earthquake and Tsunami Reli...
Best practicesAspiration: Identify the aspirational status and desired activity (mafia,mayor, platinum) Symbols of achieve...
Psychological PrinciplesReciprocity:        People tend to return favors (gifts) Commitment and Consistency: Commitment le...
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1up! Games for Change

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This is my panel from SxSWi 2011 – 1UP! Games for Change, with panelists Zao Yang and Jude Ower.

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Transcript of "1up! Games for Change"

  1. 1. 1up! games for change Brynn Evans Sizhao Yang Jude Ower @brynn @zamland @playinthecloud
  2. 2. Brynn Evans about.me/brynnevans @brynn user experience design gamestorming SketchCampthe betacup gamestorming ux for good thebetacup.com gogamestorm.com ux4good.com http://bit.ly/papel-the- http://bit.ly/ux4good paper-cup
  3. 3. tweet a treetweetatree.com how to 1. Tweet about the panel 2. Use hashtags #1up and #sxsw play: 2. Biggest tweeter gets to plant 100 trees
  4. 4. Sizhao YangBetterWorks @zamland FarmVille MyMiniLife Zynga social games
  5. 5. Jude Owerthe Play Mob @theplaymob @playinthecloud WeForest serious games education training http://www.youtube.com/watch?v=r8cyuvVAXEo
  6. 6. Please text REDCROSS to 90999 to support the Earthquake and Tsunami Relief effort in Japan!tweet a treetweetatree.com #1up #sxsw@brynn @zamland @playinthecloud
  7. 7. Best practicesAspiration: Identify the aspirational status and desired activity (mafia,mayor, platinum) Symbols of achievements: Progressive measures ofachievement (badges, points, progress bar) Map actions to symbols: Mapping application actions to symbols Notification: Being able to disseminate your audience (FB newsfeed,email, Twitter) Feedback: Ways to provide social/positive feedback to the contentcreators (like/comment/love) 
  8. 8. Psychological PrinciplesReciprocity: People tend to return favors (gifts) Commitment and Consistency: Commitment leads to peoplemore likely to honor the commitment (using virtual coins to create crops) Social Proof: People will do things that they see other people aredoing (friend bar) Liking: People are easily persuaded by other people that they like(lonely cow, gifts, friend bar) Scarcity: Perceived scarcity will generate demand (exclusive gifts) 
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