For those who couldn't attend our Sustainable Brands 2010 workshop, we're offering up some of the slides from our presentation, "Sustainability Leadership: The Making, Marketing and Thinking Behind Cradle to Cradle Products," to further share the insights and best practices in Cradle to Cradle product marketing.
33. Waste equals food Use current solar income Cradle to Cradle Design Principles
34. Waste equals food Use current solar income Celebrate diversity Cradle to Cradle Design Principles
35.
36. Cradle to Grave Product Life Cycle Manufacture Use Grave Cradle
37. Future Design Paradigm Cradle Cradle Materials safe for human and ecological health Safely cycled, perpetually Manufactured with renewable energy Respectful of watershed Socially responsible
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39. Cradle to Cradle Certification Cradle to Cradle Certified CM is a certification mark of MBDC.
60. “ Consumers will not see any change in price, service or convenience. The switch to the high quality materials was cost neutral .” “ U.S. Postal Service: Delivering a Green Message” (press kit, 2007)
64. We do not inherit the earth from our ancestors, We borrow it from our children
Editor's Notes
Nature isn’t efficient It’s effective and even extravagant Cherry tree Thousands of blossoms Become food for other organisms Part of interdependent system Multiple positive effects
There are five priority human health criteria, that show some known or suspected human and/or animal effect. Carcinogenicity, Endocrine Disruption, Mutagenicity, Repro Tox, Teratogenicity Data on additional criteria are gathered to prepare a complete chemical assessment.
There are five priority human health criteria, that show some known or suspected human and/or animal effect. Carcinogenicity, Endocrine Disruption, Mutagenicity, Repro Tox, Teratogenicity Data on additional criteria are gathered to prepare a complete chemical assessment.