Michael Braungart - Cradle to Cradle Design

2,891 views

Published on

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,891
On SlideShare
0
From Embeds
0
Number of Embeds
27
Actions
Shares
0
Downloads
272
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Michael Braungart - Cradle to Cradle Design

  1. 1. Cradle to Cradle Design CISCO Connected Urban Development Conference Michael Braungart Amsterdam, September 23rd, 2008
  2. 2. Connected Urban Development Conference 08´
  3. 3. EPEA OFFICE: die Patriotische Gesellschaft, Hamburg Philosophy: Tolerance and Rationality, Progress and Maturity, Humanity and Community Building. PATRIOTIC SOCIETY SINCE 1765, HAMBURG
  4. 4. BAD DESIGN OF TOYS: TOXIC GASEOUS EMISSIONS... 2-ethylhexanol cyclohexanon alkyl aromatics
  5. 5. GREEN AND SUSTAINABLE CHEMISTRY? BAD DESIGN: CHROMATOGRAM FOR CHILDREN‘S TOY SOURCE: Hamburger Umweltinstitut e.V.
  6. 6. HEAVY METALS IN TOYS Hamburger Umwelt Institute
  7. 7. CRADLE TO GRAVE DESIGN PARADIGM
  8. 8. CRADLE TO GRAVE DESIGN PARADIGM
  9. 9. ENVIRONMENTAL DISASTERS
  10. 10. CRADLE TO GRAVE DESIGN PARADIGM
  11. 11. ARE WE TOO MANY? “No goal is more crucial to healing the global environment than stabilizing human population.” Al Gore
  12. 12. ARE WE TOO MANY?
  13. 13. ARE THEY TOO MANY ?
  14. 14. THE BIOMASS OF ANTS IS FOUR TIMES GREATER THAN THAT OF HUMANS
  15. 15. Eco-Efficiency Rearranging the deck chairs on the Titanic
  16. 16. CRADLE TO GRAVE : TARGET IS ZERO REDUCTION, AVOIDANCE, MINIMIZATION, PREVENTION. ECO-EFFICIENCY
  17. 17. CRADLE TO CRADLE : THE GOAL IS QUALITY ECO-EFFECTIVENESS DEFINE, INCREASE, SUPPORT, OPTIMIZE ECO-EFFICIENCY
  18. 18. CRADLE TO CRADLE DESIGN PARADIGM • WASTE EQUALS FOOD • USE CURRENT SOLAR INCOME • CELEBRATE DIVERSITY
  19. 19. IDENTIFY THE BEST: ABC-X CATEGORIZATION OPTIMAL OPTIMIZING TOLERABLE NOT ACCEPTABLE NOT CHARACTERIZED
  20. 20. PROGRESS OF QUALITY FROM CRADLE TO CRADLE WITH TIME ECO-EFFECTIVENESS WHERE CLIENTS AND SUPPLIERS REGARD THEMSELVES AS PARTNERS, AIMING FOR THE HIGHEST QUALITIES
  21. 21. Biological Technical Metabolism Metabolism
  22. 22. Biological Nutrient
  23. 23. CLIMATEX® LIFECYCLE™ : BIOLOGICAL NUTRIENT FABRIC PRODUCTION FABRIC SALE AND USE DISPOSAL AND TRIMMINGS RESOURCE GROWTH MULCH AND COMPOST
  24. 24. TRIGEMA BIODEGRADABLE T-SHIRT ABWASSERAUFBEREITUNG IN ENTWICKLUNGSLÄNDERN MANUFACTURE BIODEGRADE NEW DIMENSIONS OF QUALITY FOR APPAREL GOODS RECOLLECTION COMPOST - User’s Health - Safe for the COTTON Environment
  25. 25. Technical Nutrient
  26. 26. SHAW CARPETS: TECHNICAL NUTRIENT CARPET MANUFACTURE CARPET SALE AND USE RECOVERY AND GRINDING FIBER PRODUCTION REPOLYMERIZATION NYLON 6
  27. 27. The BEL-AIR Bio Filter
  28. 28. ECO-EFFECTIVE VS. ECO-EFFICIENT ARCHITECTURE Eco-Efficient Architecture: • Minimize energy use • Reuse Materials • Dematerialization – less materials • Recycling „The house is a machine for living“ (LeCorbusier) • Uniform design regardless of place • Facilitated by air conditioning • Short on fresh air and natural light
  29. 29. BEYOND THE LIMITS OF SUSTAINABLE ARCHITECTURE Eco-effective architecture • Rematerialization – Technical and biological cycles – Integrated with nature‘s nutrient and energy cycles • Material chemistry – Positively defined material chemistry – e.g. Climatex and BASF carpet fiber
  30. 30. Buildings like trees, Cities like forests
  31. 31. Adam Joseph Lewis Center for Environmental Studies I Oberlin College, OH
  32. 32. ECO-EFFECTIVE ARCHITECTURE • More Impact – More habitat – More clean water – More fresh air – More pleasure – More beauty – More biological diversity – More fun • Intelligent Workplace – Responds to outdoor and indoor conditions
  33. 33. Ford: River Rouge Plant in Dearborn, Michigan, USA Prior to Redesign •Soil and water contamination on worksite •Dark, dank, unpleasant Factory-Interior •US$ 48 million for Water-Management After Eco-Effective Redesign •Decontamination of soil •Natural lighting and high ceilings •US$ 35 million savings for Water Purification
  34. 34. RIVER ROUGE – LIVING ROOF DESIGN
  35. 35. © Ford Photographic
  36. 36. JANIS BIRKELAND: POSITIVE DEVELOPMENT • Design Cities and Buildings with Net-positive benefits for the living environment in mind • Best practice in planning, design and development of infrastructure. • Eco-Retrofitting • The SmartMode method - to help reverse the ecological and social impacts of past development. Systems Mapping And Re-design Thinking
  37. 37. ECO-RETROFITTING: GREEN ROOFS, VERTICAL GARDENS ... Fukuoka Building, Japan. Musée du quai Branly, Paris http://www.metaefficient.com/images/Ambasz_fukuoka_green_roof.jpg http://www.thegrowspot.com/know/f5/vertical-gardens-living-walls-53838.html
  38. 38. Bionorica AG: Headquarters in Neumarkt, Nurenberg, Germany • Use of natural functional materials • Energy solution technologies • High indoor air quality
  39. 39. RAISED FLORA
  40. 40. WASTE MANAGEMENT = NUTRIENT MANAGEMENT “Waste” Management: Ideal sector to collect and handle materials for upcycling.
  41. 41. AVR VAN GANSEWINKEL: THE NUTRIENT MANAGER “For us Cradle to Cradle is not a new invention, it is more a recognition of existing activities and re- discovering what our business is really about!” • “We embrace it and support it. In our opinion nutrients should not be wasted. We can give it a new lease of life.” Ruud Sondag CEO, AVR - Van Gansewinkel
  42. 42. STATEMENT FROM THE CEO OF DESSO “With Cradle to Cradle, Desso is in it for the long haul. It’s a challenging task which will involve the creation of entirely new products and technologies. But it’s a task we’re proud to undertake, for the betterment of our products, our brand, the people and our planet.” CEO - Stef Kranendijk, Desso
  43. 43. INTELLIGENT MATERIALS POOLING (IMP) – PHASE ONE Creating Strength: • Identify partners • Identify substances to eliminate
  44. 44. INTELLIGENT MATERIALS POOLING (IMP) – PHASE TWO Using Strength: • Develop a collective list of intelligent materials (i.e. positive purchasing and procurement list) – I.e. eco-effective polymers and additives, alloys, building materials, etc.
  45. 45. INTELLIGENT MATERIALS POOLING (IMP) – PHASE THREE Define Flows: • Define use periods for products and services • IMP uses high quality materials, becoming a virtual ‘materials bank’
  46. 46. INTELLIGENT MATERIALS POOLING: MATERIAL FLOWS
  47. 47. EXAMPLE OF A CRADLE TO CRADLESM Platform
  48. 48. CRADLE TO CRADLE CERTIFICATION • 4 LEVELS OF CERTIFICATION: – PLATINUM – GOLD – SILVER – BASIC • CERTIFICATION CRITERIA: – MATERIALS – MATERIAL REUTILIZATION – ENERGY – WATER – SOCIAL RESPONSIBILITY
  49. 49. EXAMPLES FOR CERTIFICATIONS (MBDC) Tartan Track Silver Timber Sil Wood Treatment agent Silver Steelcase Workstation Silver Mirra Chair Silver/Gold Shaw Eco Worx Tile Silver Victor Inovatex Gold
  50. 50. TRIPLE TOP LINE
  51. 51. ECOLOGICAL FOOTPRINT
  52. 52. BENEFICIAL ECOLOGICAL FOOTPRINT
  53. 53. “It’s obviously time for a new paradigm. And the question is, Do we adopt it now, or do we wait until we’re really in trouble?…I recommend Cradle to Cradle, a book by Michael Braungart and William McDonough.” - Brad Pitt October 2006, Volume 146, Issue 4
  54. 54. THE NETHERLANDS A CRADLE TO CRADLE HOTBED
  55. 55. Becoming native to the planet Becoming native to place
  56. 56. CRADLE TO CRADLE – WHERE TO BEGIN? CRADLE TO CRADLE – WHERE TO BEGIN? FOCUS ON CLUSTERS OF NEEDS FOCUS ON CLUSTERS OF NEEDS Consumer Goods Energy Bio- Diversity Transport Infrastructure Health Air Purity Children Eco-Retrofit of Built Non-Renewable Environment Nutrient Recovery
  57. 57. CRADLE TO CRADLE: REMAKING THE WAY WE MAKE THINGS
  58. 58. NUTEC - Becoming Native to the Planet International Congress and Exhibition for Innovation and Intelligent Design 12. – 14. November 2008 FRANKFURT, GERMANY www.nutec.de // +49 69 75 –59 99
  59. 59. EPEA INTERNATIONALE UMWELTFORSCHUNG GMBH TROSTBRÜCKE 4 D-20457 HAMBURG GERMANY T. +49 40 43 13 49 0 F. +49 40 43 13 49 49 www.epea.com Michael Braungart braungart@epea.com

×