On late November 7th, 2013, Typhoon Haiyan made landfall in the Philippines at Guiuan, Eastern Sumar. The storm became the second-deadliest Philippine typhoon on record and resulted in 4,000+ casualties. The storm dissipated by November 11th and revealed wide-spread catastrophe that led 40% of YourCause corporate clients to quickly execute disaster campaigns. Employee donations plus corporate match reached more than $1M within a week of the typhoon making landfall.

1. TYPHOON HAIYAN
Disaster Campaigns
NOV 2013

2. Disaster Strikes: Clients and Their Employees Respond to Typhoon Haiyan
On late November 7th, 2013, Typhoon Haiyan made landfall in the Philippines at Guiuan, Eastern Sumar. The storm
became the second-deadliest Philippine typhoon on record and resulted in 4,000+ casualties. The storm dissipated
by November 11th and revealed wide-spread catastrophe that led 40% of YourCause corporate clients to quickly
execute disaster campaigns. Employee donations plus corporate match reached more than $1M within a week of the
typhoon making landfall.
Get the Word Out: Promoting Disaster
Campaigns and Supported Organizations
Clients promoted Typhoon Haiyan in their CSRconnect
communities through news alerts and promotional
images that directly led to a disaster campaign page.
Employees were able to easily make credit card
donations and request a company match for the
supported organizations. Clients provided employees
a range of choices to support the disaster through
multiple charities. On average, clients supported seven
(7) different charities within their campaigns. The
disaster pages also displayed total dollars raised, a
campaign image and description.

3. Timely Execution is Everything: Donation Frequency Reveals Level of Impact
$471.3K
disaster fundraising is most effective during the peak of
raised by
employees within
four days
news coverage. Donations increased the most within the
first two days the campaigns were launched and then
200K
$176.8K
$138.6K
tapered off quickly. Therefore, it is crucial for clients to
175K
150K
125K
$101.2K
execute campaigns as quickly as possible when the
100K
emotional stakes are high.
$54.6K
$102 = AVERAGE EMPLOYEE DONATION
75K
50K
Employees demonstrated their generosity and
Total Donations Raised Per Day
Donation frequency and amount raised reveal that
25K
raised an accumulated total of $471.3K+
within four days.
11/12
11/13
11/14
11/15
Budget for Disaster Matching: Incentives Were Key for Typhoon Haiyan
1:1 Match
Out of all the clients who responded to Typhoon Haiyan, 79% matched
27%
their employees’ donations. The most prominent parameter was 1:1
match (73%) and then 2:1 match (27%). It is common for clients to
2:1 Match
73%
have disaster matches count towards the employee’s annual max
match cap.

4. YourCause, LLC
www.csrconnect.me