SB'14 San Diego Lewis Perkins, Senior Vice President, Cradle to Cradle Products Innovation Institute Scott Mackinlay Hahn, CEO & Co-Founder, Loomstate Tracy Stickney, Regional Sales Director for the West, Designtex Paul Murray, VP of Sustainability, Shaw Industries Diving into the supply chain to identify opportunities for cross-industry materials transformation, this discussion will unveil the results from new and original research facilitated by MDBC that identifies materials in fashion products preferred by the Cradle to Cradle Certified(TM) Program. In the commercial textile and carpet industries, DesignTex and Shaw have used a number of these materials and applied the Cradle to Cradle model to their products to optimize circular economy design solutions. Best practices and learnings from the textile apparel models will be discussed and juxtaposed with how the fashion industry can leverage the same method and materials, most notably through the recent launch of Fashion Positive - an initiative served to create a certified materials library for fashion designers.

3. Optimizing Building Blocks
Cradle to Cradle Materials for Textiles
PREPARED FOR DISCUSSION WITH SUSTAINABLE BRANDS 2014
Wednesday, June 4
3

4. Panelists
Scott Mackinlay Hahn
CEO & Co-Founder, Loomstate
Lewis Perkins
Senior Vice President
Cradle to Cradle Products Innovation Institute
Tracy Stickney
Regional Sales Director for the West, Designtex
Paul Murray
VP of Sustainability, Shaw Industries
4

5. 1 C2C CertifiedTM Overview and Priority Textile Materials
2 Designtex Case
3 Shaw Case
4 Loomstate Case/ C2C CertifiedTM Input
5 Fashion Positive Initiative
6 Panel Discussion
7 Q&A
Panel Overview
5

6. 1. C2C CertifiedTM Overview and
Priority Textile Materials
6

7. Cradle to Cradle Principles
1. WASTE = FOOD
2. USE NATURAL ENERGY
FLOWS
3. CELEBRATE DIVERSITY
1: C2C Overview and Priority Textile Materials
7

8. Multi-attribute standard
Select safe and healthy materials.
Eliminate the concept of waste.
Power with abundant clean energy.
Protect water as a precious resource.
Respect human and natural systems.
1: C2C Overview and Priority Textile Materials
8

9. C2C Certified Products
radle to Cradle1: C2C Overview and Priority Textile Materials
9

10. Market Analysis
1: C2C Overview and Priority Textile Materials
A market analysis was
conducted to provide
recommendations for selecting
priority products and materials
for the Cradle to Cradle
CertifiedTM Products Program.
10

11. Methodology
• Technical Nutrient Fibers • Performance Additives
• Biological Nutrient • Finishes
• Fiber Blends • Apparel Accessories - Fasteners
• Dyes • Fashion Accessories
• Pigments • Thread
Product/Material Divisions selected for market analysis:
1: C2C Overview and Priority Textile Materials
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12. Methodology
• Inclusion of materials in a wide range of textile/fashion products
• High sales volumes or prevalence in fashion industry
• High potential for optimization for material health (i.e. nontoxic base
materials)
• High potential for nutrient cycling at end of use
Within each of the ten product divisions, two to six material
types were selected based on:
1: C2C Overview and Priority Textile Materials
12

13. Material Types
• Cradle to Cradle
Certified products in
the category and
major suppliers
• Material Health
Review
• Nutrient Potential
• Optimization
Recommendations
1: C2C Overview and Priority Textile Materials
13

14. Material Types
Cradle to Cradle
Certified products
in the category
and major
suppliers
1: C2C Overview and Priority Textile Materials
14

15. Petroleum
industry
Polymer
manufacturing
Agricultural
industry, Forestry
Fiber Producers
Non-woven
manufacturing
Fiber and yarn
manufacturing
Yarn dying
Fabric knittingPrinting
Finishing Cut and Sew
Textiles for commercial
interiors, residential, healthcare,
hospitality, automotive
Apparel, footwear, and
outdoor equipment
Greige weaving
Greige knitting
Fabric weavingPiece dying

16. Petroleum
industry
Polymer
manufacturing
Agricultural
industry, Forestry
Fiber Producers
Non-woven
manufacturing
Fiber and yarn
manufacturing
Yarn dying
Fabric knittingPrinting
Finishing Cut and Sew
Textiles for commercial
interiors, residential, healthcare,
hospitality, automotive
Apparel, footwear, and
outdoor equipment
Greige weaving
Greige knitting
Fabric weavingPiece dying

17. Material Types
Material Health
Review
Nutrient Potential
Optimization
Recommendations
1: C2C Overview and Priority Textile Materials
17

18. Methodology
• Tier 1 (Preferred/Acceptable)
• Tier 2 (Potentially Preferred)
• Tier 3 (Not preferred/Banned)
Materials are categorized into 3 categories:
1: C2C Overview and Priority Textile Materials
18

19. Priority Products
Tiers identify priority
materials and
categories for Cradle
to Cradle Product
certification.
1: C2C Priority Materials in Textiles
19

20. 2: Designtex Case
20

21. Climatex lifecycle story
Tracy Stickney,
Regional Sales Director for the
West, Designtex
2. DESIGNTEX
CASE
21

22. Natural Cycle
2. DESIGNTEX
CASE
Plants
Animals
Decomposers
Soil
Nutrients
22

23. Applying the model
of nature to products
biological
nutrients
biological
degradation
use
product
production
plants for
raw
materials
23

24. Climatex lifecycle story
“Any time you’re moving
chemicals through a system,
you can see the impact it has
on a community if it’s not
managed correctly.”
- Susan Lyons, quoted in Women in Green,
Voices of Sustainable Design, 2007
2. DESIGNTEX
CASE
24

25. Climatex lifecycle story
2. DESIGNTEX
CASE
25

26. Waste=Food Concept
2. DESIGNTEX
CASE
26

27. Climatex dualcycle story
2. DESIGNTEX
CASE
27

28. Technical cycle
for products
product
use
return,
disassembly
production
technical
nutrients
2. DESIGNTEX
CASE
28

29. Climatex dualcycle story
Designed for Easy Disassembly so that...
• Technical ingredients endlessly recycled.
• Biodegradable ingredients can be recycled OR
safely biodegrade into soil.
29

30. Climatex dualcycle story
upholstery
natural
materials
technical
materials
easy separation
2. DESIGNTEX
CASE
30

31. Climatex dualcycle story
2. DESIGNTEX
CASE
31

32. Climatex dualcycle story
32

33. 3: Shaw Case
33

34. CRADLE TO CRADLE
PHILOSOPHY
MIMICKING NATURE
34

35. Plants
Animals
Decomposers
Soil
Nutrients
Source: GreenBlue
Biological
Nutrient
Cycle
Technological
Nutrient
Cycle
Manufacturing/Assembly
Product
Customer Use
Material’s
End Of
Life

37. Common Constructions
of
Flooring Products
37

38. 38

39. Infrastructure
of a
Circular Economy
39

40. ASSESSING A CHEMICAL’S MATERIAL HEALTH
Green - - - A/B
Little or no hazard; acceptable for use under the
Cradle to Cradle Design Protocol.
Yellow - - - C
Low to moderate hazard; acceptable for use.
Red - - - X
High hazard; phase out as soon as possible.
New red in Version 3 = XCMR
Black - - - Banned
Banned materials because of extreme hazards.
To get the information, we work with our entire
supply chain to get material information
40

41. 41

42. EcoWorx®
42

43. EcoWorx® TILE BACKING
• 100% PVC and Phthalates
free
• Contains 44% recycled
content
• 40% lighter than PVC
alternatives
• Supported by environmental
guarantee that provides free
cradle-to-cradle recycling

44. We want it back!

45. EcoWorx® BROADLOOM BACKING
• Available in Broadloom and Performance Broadloom
• 20% recycled content
• Environmental Guarantee for reclamation
• Cradle to Cradle CM certified
• EcoWorx Broadloom NSF-140 certified
Copyright 2010 Shaw

46. Eco Solution Q®
PREMIUM BRANDED NYLON
Commercial fiber of choice
because it is tough, resilient,
beautiful and fully recyclable.
• Available in over 200 color
options
• Extensive Performance
Warranties
• Contains 25% post consumer
and 20% pre-consumer
recycled content

49. Anso® NYLON
• Used in our residential
line-up of products.
• Outstanding abrasion
resistance
• Unsurpassed soil and
stain resistance with
R2X

50. Epic® HARDWOOD
• Uses EnviroCore, a dense
inner layer composed of
recycled wood fiber
• Requires 50% less newly
harvested wood than
traditional engineered
hardwood
• Offers beauty, durability, and
performance

51. Today, more
than 64+% of all
product sales are
Cradle to Cradle
Certified.®
51

52. 4: Loomstate Case/
C2C CertifiedTM Input
52

53. 53
Input from the fashion industry
Scott Mackinlay Hahn
CEO & Co-Founder,
Loomstate

54. 5: Fashion Positive Initiative
54

55. 5: FASHION
POSITIVE
Brands and suppliers
had questions
Where do we start?
Who are the approved suppliers?
Do you have a list of C2C assess
materials?
How much does it cost?
Who Pays?
What is the timeline?
55

56. Certify fashion products
and materials 5: FASHION
POSITIVE
56

57. Create healthy & safe
fashion materials
Certifying fashion/textiles materials enables
unlimited potential to certify large quantities
of product.
5: FASHION
POSITIVE
57

58. Fashion Revolving Fund
5: FASHION
POSITIVE
Fashion Positive will
provide loans and grants to
spur innovation in the
fashion industry.
58

59. Create a materials database
with C2C certified materials
A comprehensive Materials Database that Cradle to
Cradle certified fibers, fabrics, dyes, pigments, zippers,
etc.
5: FASHION
POSITIVE
59

60. Report positive
impact changes
Fashion Positive brands and
suppliers will measure and
report positive changes on the
environment and social
aspects in a uniform, third-
party verified and transparent
way.
5: FASHION
POSITIVE
60

61. 6: Panel Discussion
61

62. 7: Q&A
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