Empowering a Culture of Creativity                             June 23, 2011
About Us‣   Digital agency‣   Based in Brooklyn‣   50 People‣   Two dogs‣   In our second decade
Clients
HOW DO WEEMPOWER CREATIVITY?
BETA
BETA“   We’re only 1% done.    —Mark Zuckerberg, Facebook
BETA Stop chasing perfection.
BETA Stop chasing perfection. Start listening.
BETA Stop chasing perfection. Start listening. Continue optimizing.
BETA
It starts with three questions‣   What’s our purpose?‣   What are our values?‣   How do we want to work?
Purpose can shi over time…but it has to be clearly understood.
EXISTING NEEDS   EMERGING PRACTICE
EXISTING NEEDS   EMERGING PRACTICE
EXISTING NEEDS   EMERGING PRACTICE
EXISTING NEEDS     EMERGING PRACTICE Help businesses  communicate    digitally
EXISTING NEEDS                     EMERGING PRACTICE                   Create deeply                     engaging Help bus...
EXISTING NEEDS                                   EMERGING PRACTICE                                   Make useful          ...
Make stuff usefulEXISTING NEEDS                                             EMERGING PRACTICE                              ...
Inent new products                                        Make stuff usefulEXISTING NEEDS                                 ...
Sole business                                                                                      problems              ...
What’s our purpose today?‣   Help businesses communicate digitally‣   Create deeply engaging experiences‣   Make useful st...
Values must remain concrete.
Our values‣   Have fun because fun leads to quality‣   Take care of each other‣   Be brutally honest‣   ...but don’t be a ...
We have to rethink what work means.
STRUCTURE   APPROACH
STRUCTURE   APPROACH  Culture  People   Space
Collaboration                 Creativity                OUR CULTURECommitment                     Caring
What does work sound like without collaboration?
What does work sound like without collaboration?
What is creativity?   (hint: it’s not art)
Our people‣   Everyone participates‣   Everyone shares‣   Everyone has a depth of expertise and a breadth of knowledge‣   ...
Our Space
STRUCTURE   APPROACH  Culture  People   Space
STRUCTURE   APPROACH  Culture    Frameworks  People      Iteration   Space      Tinkering
“   Insanity is doing the same thing over and    over again and expecting different results.    —Attributed to Albert Einst...
Teams are guided by three principles‣   Work as a multi-disciplinary team‣   Produce exceptional work‣   Be profitable‣   ...
uestions are guided by zero presumptions    QUESTIONS WE ASK CLIENTS‣   What are you trying to accomplish?‣   What are yo...
Develop notions quickly and act on them            LISTEN                     THINK                              DESIGN   ...
“    Creativity is just connecting things.     When you ask a creative person how they did something, they may feel     a ...
EMBRACETINKERING
How we encourage tinkering‣   We’ve created a culture of sharing‣   We encourage people to explore‣   We look outside for ...
WHAT’S NEXT?
SOLVING BUSINESS PROBLEMS    We solve business problems(from a natively digital perspective).
A cheat sheet for empowering creativityDefine your purposeAgree on your valuesDevelop a culture that rewards sharing and c...
...and have fun.
anks.@bigspaceshipwww.bigspaceship.com                       June 23, 2011
Empowering a Culture of Creativity - St Louis Presentation
Empowering a Culture of Creativity - St Louis Presentation
Empowering a Culture of Creativity - St Louis Presentation
Empowering a Culture of Creativity - St Louis Presentation
Empowering a Culture of Creativity - St Louis Presentation
Empowering a Culture of Creativity - St Louis Presentation
Empowering a Culture of Creativity - St Louis Presentation
Empowering a Culture of Creativity - St Louis Presentation
Empowering a Culture of Creativity - St Louis Presentation
Empowering a Culture of Creativity - St Louis Presentation
Empowering a Culture of Creativity - St Louis Presentation
Empowering a Culture of Creativity - St Louis Presentation
Empowering a Culture of Creativity - St Louis Presentation
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Empowering a Culture of Creativity - St Louis Presentation

  1. 1. Empowering a Culture of Creativity June 23, 2011
  2. 2. About Us‣ Digital agency‣ Based in Brooklyn‣ 50 People‣ Two dogs‣ In our second decade
  3. 3. Clients
  4. 4. HOW DO WEEMPOWER CREATIVITY?
  5. 5. BETA
  6. 6. BETA“ We’re only 1% done. —Mark Zuckerberg, Facebook
  7. 7. BETA Stop chasing perfection.
  8. 8. BETA Stop chasing perfection. Start listening.
  9. 9. BETA Stop chasing perfection. Start listening. Continue optimizing.
  10. 10. BETA
  11. 11. It starts with three questions‣ What’s our purpose?‣ What are our values?‣ How do we want to work?
  12. 12. Purpose can shi over time…but it has to be clearly understood.
  13. 13. EXISTING NEEDS EMERGING PRACTICE
  14. 14. EXISTING NEEDS EMERGING PRACTICE
  15. 15. EXISTING NEEDS EMERGING PRACTICE
  16. 16. EXISTING NEEDS EMERGING PRACTICE Help businesses communicate digitally
  17. 17. EXISTING NEEDS EMERGING PRACTICE Create deeply engaging Help businesses experiences communicate digitally
  18. 18. EXISTING NEEDS EMERGING PRACTICE Make useful stuff Create deeply engaging Help businesses experiences communicate digitally
  19. 19. Make stuff usefulEXISTING NEEDS EMERGING PRACTICE Make useful stuff Create deeply engaging Help businesses experiences communicate digitally
  20. 20. Inent new products Make stuff usefulEXISTING NEEDS EMERGING PRACTICE Make useful stuff Create deeply engaging Help businesses experiences communicate digitally
  21. 21. Sole business problems Inent new products Make stuff usefulEXISTING NEEDS EMERGING PRACTICE Make useful stuff Create deeply engaging Help businesses experiences communicate digitally
  22. 22. What’s our purpose today?‣ Help businesses communicate digitally‣ Create deeply engaging experiences‣ Make useful stuff‣ Make stuff useful‣ Invent new products‣ Solve business problems
  23. 23. Values must remain concrete.
  24. 24. Our values‣ Have fun because fun leads to quality‣ Take care of each other‣ Be brutally honest‣ ...but don’t be a brute‣ Always take clients beyond their comfort zone‣ Flex every single muscle in the company‣ Everyone has a voice and everyone participates‣ Everything we do must be exceptional
  25. 25. We have to rethink what work means.
  26. 26. STRUCTURE APPROACH
  27. 27. STRUCTURE APPROACH Culture People Space
  28. 28. Collaboration Creativity OUR CULTURECommitment Caring
  29. 29. What does work sound like without collaboration?
  30. 30. What does work sound like without collaboration?
  31. 31. What is creativity? (hint: it’s not art)
  32. 32. Our people‣ Everyone participates‣ Everyone shares‣ Everyone has a depth of expertise and a breadth of knowledge‣ We don’t hire jerks no matter how talented‣ We keep relationships personal‣ We want people to bring their personality to work‣ ...and we take care of each other
  33. 33. Our Space
  34. 34. STRUCTURE APPROACH Culture People Space
  35. 35. STRUCTURE APPROACH Culture Frameworks People Iteration Space Tinkering
  36. 36. “ Insanity is doing the same thing over and over again and expecting different results. —Attributed to Albert Einstein but first mention was made by Rita Mae Brown, 1983
  37. 37. Teams are guided by three principles‣ Work as a multi-disciplinary team‣ Produce exceptional work‣ Be profitable‣ Take care of each other➡ The rest is up to you
  38. 38. uestions are guided by zero presumptions QUESTIONS WE ASK CLIENTS‣ What are you trying to accomplish?‣ What are your business goals? QUESTIONS WE ASK OURSELVES‣ What are we trying to do here?‣ How are we going to do it?
  39. 39. Develop notions quickly and act on them LISTEN THINK DESIGN AMPLIFY ITERATE
  40. 40. “ Creativity is just connecting things. When you ask a creative person how they did something, they may feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after awhile. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or have thought more about their experiences than other people have. Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. They don’t have enough dots to connect, and they end up with very linear solutions, without a broad perspective on the problem. The broader one’s understanding of the human experience, the better designs we will have. —Steve Jobs
  41. 41. EMBRACETINKERING
  42. 42. How we encourage tinkering‣ We’ve created a culture of sharing‣ We encourage people to explore‣ We look outside for behaviors we can borrow‣ We provide budgets to teams for the explicit purpose
  43. 43. WHAT’S NEXT?
  44. 44. SOLVING BUSINESS PROBLEMS We solve business problems(from a natively digital perspective).
  45. 45. A cheat sheet for empowering creativityDefine your purposeAgree on your valuesDevelop a culture that rewards sharing and collaborationAllow everything to be questionedEmbrace frameworks over processesCreate an environment that’s open and empoweringLook for efficiency only where it’s neededLet people explore and discover – encourage tinkeringDon’t penalize well thought out decisions that don’t workDon’t confuse creativity with art
  46. 46. ...and have fun.
  47. 47. anks.@bigspaceshipwww.bigspaceship.com June 23, 2011
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