Our values‣ Have fun because fun leads to quality‣ Take care of each other‣ Be brutally honest‣ ...but don’t be a brute‣ Always take clients beyond their comfort zone‣ Flex every single muscle in the company‣ Everyone has a voice and everyone participates‣ Everything we do must be exceptional
Our people‣ Everyone participates‣ Everyone shares‣ Everyone has a depth of expertise and a breadth of knowledge‣ We don’t hire jerks no matter how talented‣ We keep relationships personal‣ We want people to bring their personality to work‣ ...and we take care of each other
STRUCTURE APPROACH Culture Frameworks People Iteration Space Tinkering
“ Insanity is doing the same thing over and over again and expecting diﬀerent results. —Attributed to Albert Einstein but first mention was made by Rita Mae Brown, 1983
Teams are guided by three principles‣ Work as a multi-disciplinary team‣ Produce exceptional work‣ Be profitable‣ Take care of each other➡ The rest is up to you
uestions are guided by zero presumptions QUESTIONS WE ASK CLIENTS‣ What are you trying to accomplish?‣ What are your business goals? QUESTIONS WE ASK OURSELVES‣ What are we trying to do here?‣ How are we going to do it?
Develop notions quickly and act on them LISTEN THINK DESIGN AMPLIFY ITERATE
“ Creativity is just connecting things. When you ask a creative person how they did something, they may feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after awhile. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or have thought more about their experiences than other people have. Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. They don’t have enough dots to connect, and they end up with very linear solutions, without a broad perspective on the problem. The broader one’s understanding of the human experience, the better designs we will have. —Steve Jobs
SOLVING BUSINESS PROBLEMS We solve business problems(from a natively digital perspective).
A cheat sheet for empowering creativityDefine your purposeAgree on your valuesDevelop a culture that rewards sharing and collaborationAllow everything to be questionedEmbrace frameworks over processesCreate an environment that’s open and empoweringLook for efficiency only where it’s neededLet people explore and discover – encourage tinkeringDon’t penalize well thought out decisions that don’t workDon’t confuse creativity with art