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Tea Tree Systems    <br />Michael Chamberlin                        <br />Bill Wenrich                                    ...
Agenda<br />Our Strategy<br />Client selection<br />Unique solutions<br />Dynamic teams<br />Our Culture<br />Adaptations<...
Intro to Management<br />3<br />Our Strategy<br />Strategy<br />Production<br />Design<br />Development<br />Client Select...
Do not offer bids
Extensive interview process</li></ul>Unique Solutions<br /><ul><li>Innovative, custom productions
All work in-house</li></li></ul><li>Our Strategy<br />Dynamic teams<br />Cross-disciplinary collaboration<br />Consistency...
Our Culture<br />Intro to Management<br />5<br />Small teams encourage collaboration<br />No middle management<br />Flexib...
NEXT<br />What we should change?<br />Intro to Management<br />6<br />
Adaptations<br />Intro to Management<br />7<br />End partnerships with traditional advertising firms<br />Don’t need large...
Adaptations<br />Intro to Management<br />8<br />Increase brand recognition through minor corporate advertising<br />Focus...
Adaptations<br />Prepare for future expansion<br />Seek another location in New York City<br />Maintain corporate culture ...
Questions?<br />Intro to Management<br />11<br />
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Big Space Ship (HBR Case study)

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Big Space Ship (HBR Case study)

  1. 1. Tea Tree Systems <br />Michael Chamberlin <br />Bill Wenrich <br />Daniel Zhao<br />Drew Kessler <br />Intro to Management<br />1<br />by Michael Chamberlin April 15th, 2010<br />
  2. 2. Agenda<br />Our Strategy<br />Client selection<br />Unique solutions<br />Dynamic teams<br />Our Culture<br />Adaptations<br />Partnerships<br />Brand Recognition<br />Future Expansion<br />Conclusion<br />Questions<br />Intro to Management<br />2<br />
  3. 3. Intro to Management<br />3<br />Our Strategy<br />Strategy<br />Production<br />Design<br />Development<br />Client Selection<br /><ul><li>Look for the best fit, not the most money
  4. 4. Do not offer bids
  5. 5. Extensive interview process</li></ul>Unique Solutions<br /><ul><li>Innovative, custom productions
  6. 6. All work in-house</li></li></ul><li>Our Strategy<br />Dynamic teams<br />Cross-disciplinary collaboration<br />Consistency and experience<br />Constant communications<br />Intro to Management<br />4<br />Designer<br />Producer<br />Developer<br />Designer<br />Art Director<br />Developer<br />Producer<br />
  7. 7. Our Culture<br />Intro to Management<br />5<br />Small teams encourage collaboration<br />No middle management<br />Flexible and adaptable<br />Encouraged to push limits<br />Mix work and fun<br /> Get things done, but<br /> don’t get burned out<br />
  8. 8. NEXT<br />What we should change?<br />Intro to Management<br />6<br />
  9. 9. Adaptations<br />Intro to Management<br />7<br />End partnerships with traditional advertising firms<br />Don’t need larger firms to provide clients<br />Third parties distance our brand from the customers<br />Loss of creative ownership via outside firms<br />Exit this market segment gradually<br />Accept increasingly fewer new contracts<br />Complete existing contracts<br />
  10. 10. Adaptations<br />Intro to Management<br />8<br />Increase brand recognition through minor corporate advertising<br />Focus on unobtrusive methods<br />Differentiate services<br />Associate the company with its digital productions<br />Consider adding a hidden computer Easter egg to Internet media<br />Include taglines on other media<br />
  11. 11. Adaptations<br />Prepare for future expansion<br />Seek another location in New York City<br />Maintain corporate culture by running two small offices<br />Intro to Management<br />9<br /><ul><li>Reduce micromanaging by reducing CEO involvement in day-to-day operations</li></li></ul><li>Conclusion<br />Continue using small, diverse teams<br />Stop accepting third-party contracts<br />Reinforce brand ownership of digital media<br />Focus on maintaining creative performance and corporate culture<br />Investigate future expansion within New York<br />Intro to Management<br />10<br />
  12. 12. Questions?<br />Intro to Management<br />11<br />
  13. 13. References<br />Intro to Management<br />12<br />http://www.dmconfidential.com/blogs/column/Trends/606/<br />http://hbr.org/2004/09/perfecting-cross-pollination/ar/1<br />http://www.mindtools.com/pages/article/newTMM_90.htm<br />http://queue.acm.org/detail.cfm?id=1180188<br />http://www.entrepreneur.com/humanresources/employeemanagementcolumnistdavidjavitch/article204890.html<br />http://farm3.static.flickr.com/2175/3853897605_73f394e115.jpg<br />

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