2.
Marc Meyohas
It was established in
October 1995
Expansion the I+
network of information
kiosks throughout
London.
3.
In 1992, Brendan MacNamara wanted to
develop an interactive information service
for the Sydney Tower in Australia with
Meyohas.
Meyohas decides to improve the original
business model.
Meyohas preferred entrepreneurship to corporate
finance.
4.
The core concept of
Cityspace.
The stand alone kiosk.
Each i+ kiosk offering four
basic categories of
information.
5.
Win a good site.
Three business models:
a. pay view
b. commission from bookings
c. advertising revenues.
6.
The i+ service separated into four
categories of advertisement.
The i+ helps company focus on users.
7. Main menu
Premium sponsor
Food and
Beverage
sponsor
What’s on
sponsor
Shopping
sponsor
Sightseein
g sponsor
Scale A
advertiser
s
(up to 10)
Scale A
advertiser
s (up to
10)
Scale A
advertiser
s (up to
10)
Scale A
advertiser
s (up to
10)
Editorial
listings/classified
advertisers
8.
Get more revenues from booking fees.
How does the Cityspace help restaurants
to solved their problems?
Cityspace help theaters to solve a
biggest problem which is empty seats.
9.
Average kiosk was used
65 times per day
Average time= 3,5
minutes
75% of the final listings
belonged to the front
screen advertisers