Picturesque Poland-presenting a business plan of the company during Entrepreneurship class with prof. Mostefa Ider at WSB-NLU in Nowy Sacz,Poland,2011
By Aleksey Narko,
Natalia Swierczek
and Chen Kun
2. It
operates tours in all of Poland
It is an adventure travel
Plans to include additional recreational
opportunities as we meet them
Give the customers an all inclusive adventure
tour of Poland
More activities can be added with different
seasons
3. Led
with innovative enthusiasm
Location has an economic, demographic, and
political base
Will be the first of its kind in Poland
Since Poland still uses ‘zloty’ currency, it will
be cheaper for foreigners to travel
Does not just focus on one season, and the
agency works all year round
4. Advertise
on the Internet on our new website
PICPOL.PL
Distribute tour/rental fliers hotels,
recreation information centers, Chambers of
Commerce, and local colleges
Place ads in biking, sports, rafting, boating
and mountain climbing sections of Dziennik
Polski, or Rzeczpospolita
Sponsor a grand opening party with food,
discounts, and radio coverage.
5. Hire
a full-time manager for rentals and
tours and one part-time (on call) helper
Develop a pay structure and contract for
manager incorporating commission
Hire two full-time employees, and aparttime (on call) hike tour guide, bike tour
guide and rock climbing guide/instructor by
opening date.
Make available a tax and insurance program
for full-time employees
6. Use
the existing customer database to
establish an advertising campaign in each
major region
Hold an indoor climbing competition and
mountain bike festival in Spring
Gross 500,000 by 2013
Sell used rental equipment the same year
purchased
Hire an accountant
7. Most participants have an "above average"
income level.
Most active travel participants read special
interest publications such as: Outdoors,
Mountain Climbing , and Terrain. Roughly half of
participants are repeat customers and the other
half are newcomers who rely primarily on word
of mouth and magazine advertisements.
Slightly more men than women participate in
active travel/recreation.
Most participants are professionals (one in
three).
Most participants are under the age of 50
(usually between 23-50
8. Picturesque
Poland, through its new Center,
will offer many products and services for the
outdoor enthusiast.
Picturesque Poland will rent biking, hiking,
camping, and climbing essentials and gear.
National brand products will be used for
their quality and name recognition.
9. The
adventure sports industry has extreme
pricing methods.
Tour companies tend to offer either very
expensive or very inexpensive tours.
Middle range prices are rare, that is why our
company is truly unique, our price is $3,499
for a week of all inclusive travel.
10. Minimum
competition is found in this market
Main competitors work either at the market
of passenger transportation or providing
services for tourists
Be the most innovative at this kind of
entertainment (hang-gliding, hot air
ballooning)
Business agreements with the Hotels
Bialowieski and Żubrówka .
11. A
hang glider or tandem engine
A cable drag reel
Safety parachute
Flight improvement instruments
Integral model helmets. Classic shaped
helmets will provide full face protection.
Diving costumes, masks, tubes, air tanks,
flippers,diving gloves for diving.
12. Borrow
money
Sell a share of the business
Investment Company
Equipment
Salaries
Paying our debt
Advertising Expense
Training
Taxes
13. sources and uses of funds of statement
sources of funds
investment company
family
selling stock
zloty
300000
300000
400000
uses of funds statement
facilities costs
equipment
advertisement
working capital
training
transaction
others
100000
250000
200000
50000
50000
100000
50000