Business Plan: Picturesque Poland

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Picturesque Poland-presenting a business plan of the company during Entrepreneurship class with prof. Mostefa Ider at WSB-NLU in Nowy Sacz,Poland,2011
By Aleksey Narko,
Natalia Swierczek
and Chen Kun

Published in: Business, Economy & Finance
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Business Plan: Picturesque Poland

  1. 1. Natalia Swierczek Aleksey Narko Chen Kun
  2. 2.  It operates tours in all of Poland  It is an adventure travel  Plans to include additional recreational opportunities as we meet them  Give the customers an all inclusive adventure tour of Poland  More activities can be added with different seasons
  3. 3.  Led with innovative enthusiasm  Location has an economic, demographic, and political base  Will be the first of its kind in Poland  Since Poland still uses ‘zloty’ currency, it will be cheaper for foreigners to travel  Does not just focus on one season, and the agency works all year round
  4. 4.  Advertise on the Internet on our new website PICPOL.PL  Distribute tour/rental fliers hotels, recreation information centers, Chambers of Commerce, and local colleges  Place ads in biking, sports, rafting, boating and mountain climbing sections of Dziennik Polski, or Rzeczpospolita  Sponsor a grand opening party with food, discounts, and radio coverage.
  5. 5.  Hire a full-time manager for rentals and tours and one part-time (on call) helper  Develop a pay structure and contract for manager incorporating commission  Hire two full-time employees, and aparttime (on call) hike tour guide, bike tour guide and rock climbing guide/instructor by opening date.  Make available a tax and insurance program for full-time employees
  6. 6.  Use the existing customer database to establish an advertising campaign in each major region  Hold an indoor climbing competition and mountain bike festival in Spring  Gross 500,000 by 2013  Sell used rental equipment the same year purchased  Hire an accountant
  7. 7. Most participants have an "above average" income level.  Most active travel participants read special interest publications such as: Outdoors, Mountain Climbing , and Terrain. Roughly half of participants are repeat customers and the other half are newcomers who rely primarily on word of mouth and magazine advertisements.  Slightly more men than women participate in active travel/recreation.  Most participants are professionals (one in three).  Most participants are under the age of 50 (usually between 23-50 
  8. 8.  Picturesque Poland, through its new Center, will offer many products and services for the outdoor enthusiast.  Picturesque Poland will rent biking, hiking, camping, and climbing essentials and gear. National brand products will be used for their quality and name recognition.
  9. 9.  The adventure sports industry has extreme pricing methods.  Tour companies tend to offer either very expensive or very inexpensive tours.  Middle range prices are rare, that is why our company is truly unique, our price is $3,499 for a week of all inclusive travel.
  10. 10.  Minimum competition is found in this market  Main competitors work either at the market of passenger transportation or providing services for tourists  Be the most innovative at this kind of entertainment (hang-gliding, hot air ballooning)  Business agreements with the Hotels Bialowieski and Żubrówka .
  11. 11. A hang glider or tandem engine  A cable drag reel  Safety parachute  Flight improvement instruments  Integral model helmets. Classic shaped helmets will provide full face protection.  Diving costumes, masks, tubes, air tanks, flippers,diving gloves for diving.
  12. 12.  Borrow money  Sell a share of the business  Investment Company  Equipment  Salaries  Paying our debt  Advertising Expense  Training  Taxes
  13. 13. sources and uses of funds of statement sources of funds investment company family selling stock zloty 300000 300000 400000 uses of funds statement facilities costs equipment advertisement working capital training transaction others 100000 250000 200000 50000 50000 100000 50000
  14. 14. income statement revenue 2012 2013 lending equipment 600000 zloty 700000 zloty transportation cost 50000 zloty 55000 zloty 60000 zloty 70000 zloty 710000 zloty 825000 zloty equipment buying rent advertisement insurance/license tax wages utility fix equipment debt payments entertainment training employee Interest expense 150000 zloty 30000 zloty 100000 zloty 20000 zloty 20000 zloty 20000 zloty 1000 zloty 3000 zloty 10000 zloty 3000 zloty 5000 zloty 5000 zloty 50000 zloty 30000 zloty 100000 zloty 25000 zloty 30000 zloty 40000 zloty 1000 zloty 5000 zloty 50000 zloty 10000 zloty 10000 zloty 6000 zloty total 347000 zloty 357000 zloty net income 363000 zloty 468000 zloty teaching skills total expense
  15. 15. income statement revenue 2012 2013 lending equipment transportation cost teaching skills 600000 zloty 50000 zloty 60000 zloty 700000 zloty 55000 zloty 70000 zloty total 710000 zloty 825000 zloty equipment buying rent advertisement insurance/license tax wages utility fix equipment debt payments entertainment training employee Interest expense 150000 zloty 30000 zloty 100000 zloty 20000 zloty 20000 zloty 20000 zloty 1000 zloty 3000 zloty 10000 zloty 3000 zloty 5000 zloty 5000 zloty 50000 zloty 30000 zloty 100000 zloty 25000 zloty 30000 zloty 40000 zloty 1000 zloty 5000 zloty 50000 zloty 10000 zloty 10000 zloty 6000 zloty total 347000 zloty 357000 zloty expense
  16. 16. cash flow zloty cash : cash in bank cash in investment total cash income 2012 2013 50000 150000 200000 150000 250000 400000 cash sales: local rentals & tours multiday tours adventure shop sales climb gym dues/ rentals 20000 100000 200000 80000 15000 160000 250000 55000 investment income loans rentals/tour net income total income 40000 440000 40000 520000 total cash income 640000 920000 Expense operating expense cost of goods sold repayment of Debt capital investment/building construction/ Gondola inventory purchases investment grand opening total expense 100000 20000 20000 150000 100000 50000 4000 480000 220000 80000 150000 50000 0 50000 0 450000

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