What is Wachovia?
The largest financial holding company in its
Southeast/East Coast region and the fourth
a) broad range of banking,
b) asset management,
c) wealth management,
d) corporate and investment banking products
More than 120000 employees, serving
approximately 14 million banking, brokerage,
and corporate customers
On March 20, 2010 Wachovia finally
merged with Wells Fargo.
One of North America’s largest and most
diverse financial services companies with a
legendary reputation for strength and
Wells Fargo is a diversified financial
services company providing banking
insurance, investments, mortgage and
The company’s goal is to be known as
one of the world’s great companies.
The company wants to satisfy all their
customers’ financial needs and help
them succeed financially.
The aim of the company is to be the
customer’s trusted financial provider.
The other one is to be the provider with
whom customers can satisfy all their
financial services needs and save their
time and money.
The company’s goal is not to make a lot of
money, but to understand our customers’
financial objectives, then offer them
products and solutions to help satisfy
those needs so they can be financially
The main intent of the firm is to attract
young people and retain them as
customers for life
Company’s mission statement.
• "Our product: SERVICE. Our value-added:
FINANCIAL ADVICE. Our competitive
advantage: OUR PEOPLE“
• Commit to maintain the highest standards
of integrity and professionalism in our
relationship with the client.
• We try our best to know and understand
your financial situation and provide you
with only the highest quality information,
services, and products to help you reach
a) Individual customers
b) Small businesses
c) Corporations and Institutions
a) One of the largest providers of financial
services in the United States
b) Wachovia provides global services through
more than 40 offices around the world.
a) More than 120000
Mission audit continued
• Services provided:
e) Services related to Lending
• Business operations
a) products and services related to
b) lending of mortgages, and
c) auto dealer finance
Wachovia Market Share
• Drug Money Issue
• Environmental issues
• Financial crisis
• Three main groups of customers
• Constant progress
Porter’s Five Forces
• Threat of Competition: High
• Threat of New Entrants:
• Threat of Substitutes: Moderate
• Power of Suppliers: Moderate –
• Power of Buyers: Moderate
• The organizational culture and main features.
• Does it support the implement of the new company.
The stakeholders in the
The company’s management and
• Management aspects.
a. planning b. organization c. motivation
d. staffing. e. controlling
• marketing aspects.
a. Customer b. products/services. c. price
d. Marketing research e. Opportunities analysis
Operational AND Financial
• Assess the operation in the company.
• Financial position.
a. Investment, b. liabilities. c. earnings
The CIS and Technology
• The situation of CIS in the company.
• How about users in the company?
The core competencies of the
• The major strengths and weaknesses of the
• The core competencies in this company.
• S= Strength
• O= opportunities
• T= threat
Eliminate some of the local competition Cons