3. Goldsun Focus Media (GFM) established in 2006
Co-operation between Goldsun Group and Focus Media Holding Limited
After more than 8 years continuously developing our range & quality of services in
mass media, audiovisual & digital advertising, GFM provide these following solutions:
Digital
Poster (DP)
LCD Screen
SoSmartTM
Mobile Ad
Wi-Fi Location
Base
GOLDSUN FOCUS MEDIA
7. Shoppers:
- Key person in the family who decide
the purchase decision.
- Mostly make purchase decision at POS.
- Frustration about choosing the right
brands while shopping
Professionals:
- High awareness over premium
category
- Don’t have time to approach
traditional advertising channel (TV,
Newspaper)
- Give shopping advise to people
surround
WE HELP YOU TO ‘FOCUS’ YOUR TARGET CONSUMERS…
8. COST EFFICIENT
RIGHT TARGET
CUSTOMIZATION
We place our screens in right place, at
the right time to reach the right target
With very high traffic in every channel,
we bring your brand to the target
audience as fast as possible
Our services suit your brand nicely,
from pre-launching & pos-launching
stage of your products/campaigns.
Different channels are suitable from
your current Advertising Posters to your
TVCs, we can AIR THEM ALL for you.
GFM has competitive rate compared
to traditional advertising channels with
higher consumers’ awareness &
engagement to your brands.
We can ‘spread-out’ your brands every
time without booking an ‘costly’ slot for
your TVC
GFM have the capability and ability
to give
your BRAND a great support to
achieve business objectives…
W-O-M
SALES
AWARE-
NESS
ADVOCACY
…TO ACHIEVE YOUR BUSINESS OBJECTIVES
10. City Qty. of Buildings
Traffic/
Day
HCM 368 3,052,346
HN 427 4,508,113
TOTAL 795 7,560,459
*Updated: Mar 2015
Located in many HI-END buildings such as:
HCMC: SC Vivo City, Vincom, Cresent Mall,
PetroVietnam, Melinh Point,…
HN: Keangnam
, Vincom, Viglacera…
COMMERCIAL BUILDINGS CHANNEL
11. In recent studies show that…
*2.7minutes…
…is average waiting time at the elevator
4.5times…
…are average time that each person
utilize the elevator per day
2.4out of these times…
…target consumer noticed about the
content of these advertisement
*adults aged 15-54 who visit office buildings or malls with elevators at least 4 days a week
N=88
COMMERCIAL BUILDINGS CHANNEL
Have your BRAND exposed to the target audience to the
maximum?
12. COMMERCIAL BUILDINGS LCD NETWORK
Our LCD Screens:
• Located: Lift bank, waiting hall
• 17,32, 42 and 100” HD display
• Installed in visionary spot
• Each cycle last 12 minutes that:
Rotate 60 times/day
Flexible for TVC duration:
10, 15, 30 seconds each
Brand
13. COMMERCIAL BUILDINGS DP NETWORK
Our Digital Posters:
• Every ad is repeated 288
times/day during 12 hours/day.
• Each ad cycle lasts 2.5 minutes
that:
Rotate 15 seconds for each
brand
Allows 1-3 Marquettes for
every 15 seconds
Allows 10 brands
17. 20.5%
70%
In other recent studies show that…
MODERN TRADE CHANNEL
PURCHASE DECISIONS WERE MADE @P.O.S…
…and it’s un-planned
…of Vietnamese population go shopping every week
Have your BRAND exposed to the target audience to the
maximum?
Source: MHS (Media Habit Survey)
18. We placed our screens in the MOST CROWDED shopping centers in town.
MODERN TRADE CHANNEL
*Updated: Mar 2015
20. CLIENT SERVICE - BAG
KEEPING AREA
HEALTH & BEAUTY CARE PACKAGED FOOD AISLES
HOUSEHOLD CARE
BEVERAGE - MILKCLOTHESFRESH FOODFOOD COURT
CASHIER
TO COVER
EVERY STEP
OF
SHOPPERS
DP INSTALLATION FOLLOWS SHOPPING CYCLE
21. The average length of each brand
The minimum numbers of times shoppers have
opportunity to see for each shopping trip
The repetition numbers for each marquette per
week
15
(s)
12
1.008
10
seconds
15
seconds
20
seconds
2 marquettes
to the maximum
3 marquettes
to the maximum
4 marquettes
to the maximum
HOW IN-STORE DIGITAL POSTER WORKS
24. 0000
TVCairing on LCD
Banner
Watch Video
After one click,
full screen TVC
is showed
Free landing page
building
(3-5 layers)
Gif banner displayed on
Mobile Ad Network
Detailed and
transparent report
realtime report
MOBILE VIDEO BANNER
25. Mobile User Trend
64%
41%36%
Watching
film
People use Mobile all day long for different
activities
Don’t miss your users !
45% 55%
31% 62%
Source: Googleresearch 2014
Mobile brighten
the commute
PCs dominate
working hours Tablets popular at night
Morning Work hours Evenings Late night
(06:00 am - 08:00
am)
(09:00 am - 06:00
pm)
(07:00 pm - 09:00
pm)
(10:00 pm - 01:00
am)
Source: Comscore research 2014
SOSMART MOBILE AD NETWORK
People
use
mobile
while…
Reading
book
Listening to
music
Watching TV
Surfing the
internet
Watching
news
Playing
Game
26. 200+ Wap sites in all categories
(VNExpress, Tinhte, Webtretho…)
1300+ Mobile Apps for all
kinds of daily purpose
WAP
sites
Mobile
Application
Premium Brand Positioning
Mass Approach
Better User Interaction
Niche + Targeted Approach
With 30% increase YOY, SoSmart inventory keeps growing …
SoSMART - BIG INVENTORY
27. 10 TARGETING FILTERS
Country
Province
Device
Manufacturer
Pricing Level
OS
Carrier
Channel
Time of day
Day of week
7 WAP CHANNELS
News
Finance - Ecommerce
Men – Sports - Tech
Entertainment
Social
Daily Utility
HOW TO FOCUS ON THE TARGET CUSTOMER
Women – Healthcare - Lifestyle
29. Chiến dịch Ngày Tình
trạng
Banners Loại
giá
Giá Ngân sáchhằng
ngày
Impressions Clicks CTR(%) Chi phí
Yamaha Town
Hanoi
25/08/2014 Chư
a
hoạt
động
Banner CPM 6,000.00 VND 265,266.00 VND 22499999 70686 0.31% 135,000,000.00 VND
Yama
ha
Gran
de
Even
t
23/07/2014 Chư
a
hoạt
động
Banner CPM 6,000.00 VND 6.00 VND 250000 384 0.15% 1,500,000.00 VND
Luvias 2 05/05/2014 Chư
a
hoạt
động
Banner CPM 6,000.00 VND 0.00 VND 17000000 42305 0.25% 102,000,000.00 VND
Luvias 15/04/2014 Chư
a
hoạt
động
Banner CPM 6,000.00 VND -6.00 VND 17000000 49455 0.29% 102,000,000.00 VND
FZ150i 07/04/2014 Chư
a
hoạt
động
Banner CPM 6,000.00 VND 0.00 VND 17000000 52341 0.31% 102,000,000.00 VND
Date Unique Users
2014-08-19 503
2014-08-20 604
2014-08-21 491
2014-08-22 835
2014-08-23 15
Date Views Video
2014-08-20 2980
2014-08-21 3284
2014-08-22 3102
2014-08-23 3429
Tổng 12795
Date
Views Video
2014-08-19 3800
2014-08-20 5000
2014-08-21 5012
2014-08-22 4900
2014-08-23 5213
Date Estimated minutes watched
2014-08-20 1505
2014-08-21 1822
2014-08-22 1980
2014-08-23 2000
Tổng 7307
Date Average view duration (seconds)
2014-08-19 0:30
2014-08-20 0:34
2014-08-21 0:32
2014-08-22 0:33
2014-08-23 0:35
% %
Ad
Network
Mobile
Video
Campain Report MobileVideoReport
Performance report
Unique Users Video ViewsViews
01 02Actions
2500 CTR 250 15
2000 200 12.5
1500 150 10
1000 100 7.5
Click to interaction Viewed time
03
500 50 5
04
0 0 2.5
7. Jul 14. Jul 21. Jul 28. Jul
01 02Impression Click
Budget AlocationTarget Breakdown
(OS, device, times, channel,...)
04 03
Averageview duration Targer breakdown
(OS, device, city,...)
OS MOBILE BRAND CITY
0605iOS
Android
Unknown
Windows
Phone OS
iPhone OS
Windows
Mobile OS
RIM OS Symbian OS
Cáchình khác
Apple
MAUI Phone
Samsung
PC Nokia
Unknown MAUI
HTC LG
Sony SonyEricsson
Hồ Chí Minh
10%
42.6%
50.3% 7% 100%
33.9%
9.6%
Hà N ội
Cần Thơ
Hồ Chí M i nh
iOS
Andr oi d
Wi ndows
Phone OS
19%
1/2
City OS
AIRING TIME AGE GENDER
0
1
6
7
8
9
10
11
12
13
14
Unknown
13-17
18-24
25-34
35-44
45-54
Cáchình khác
Unknown
0 female
male
Cáchình khác
Samsung
Appl e
N oki a
Wi fi
Vi ettel
Vi naphone
16.3%
14.9%
8,8% 37.6%
11.5%
7,8%
61.8%
9%
58.4%
TelcoDevice
CT
R
Actions
Views
REAL-TIME REPORT FROM MMA SYSTEM
33. MODERN TRADE CHANNEL
1,796DPs in
102Supermarkets
& Shopping MallsThat hit…
6,237,321Viewers PER DAY
We have…
*Updated: Mar 2015
34. Shoppers:
- Key person in the family who decide
the purchase decision.
- Mostly make purchase decision at POS.
- Frustration about choosing the right
brands while shopping
Professionals:
- High awareness over premium
category
- Don’t have time to approach
traditional advertising channel (TV,
Newspaper)
- Give shopping advise to people
surround
WE HELP YOU TO ‘REACH’ YOUR TARGET CONSUMERS…
35. …TO ACHIEVE YOUR BUSINESS OBJECTIVE
COST EFFICIENTRIGHT TARGET CUSTOMIZATION
We place our screens
in right place, at the
right time to reach the
right target
With very high traffic
in every channel, we
bring your brand to the
target audience as fast
as possible
Our services suit your
brand nicely, from pre-
launching & pos-
launching stage of your
products/campaigns.
Different channels are
suitable from your
current Advertising
Posters to your TVCs,
we can AIR THEM ALL
for you!
GFM has competitive
rate compared to
traditional advertising
channels with higher
consumers’ awareness
& engagement to your
brands.
We can ‘spread-out’
your brands every time
without booking an
‘costly’ slot for your
TVC
