1. case study
ThinkMoneyGrouptookastrategicdecisiontorelocateitsManchesterofficestoonesitebasedatTraffordPark.
Thenewlocationhadlimitedon-siteparkingandtherewasasubstantialcosttoprovideadditionalrentedoverflow
parking.Ofthe1,000employeesrelocatingtothenewsite,750oftheseweretravellinginsingleoccupancyvehicles;
butthenewofficesonlyhadparkingfor500.
16. Liftshare business case study | Finance | Think Money Group www.liftshare.com/business
It was clear that action had to be taken and Think Money
Group recruited the services of Liftshare to provide a
solution to overcome the shortfall of parking spaces. Ian
Williams, the Liftshare Scheme Manager, recognised the
importance of ensuring a positive and well publicised scheme,
so undertook a number of activities to raise awareness and
generate interest. An ongoing competition seeing a prize draw
of 4 x £50 vouchers is drawn every month with the winners
promoted via e-mail, which in turn encourages further
membership growth.
Dedicated car-share spaces have proven to be one of
the strongest incentives and the best solution for Think
Money Group’s site. Initially 50 on site dedicated car-share
parking bays were made available for those who had
confirmed they were sharing. The parking bays are ideally
situated near the building and act as a constant promotional
tool for the Liftshare scheme. It has proven so popular that
the number of dedicated car-share parking bays has been
increased to 70.
www.thinkmoney.co.uk
business benefits
Manages demand for car parking spaces
– saving the business substantial costs
272 employees confirmed as sharing a regular journey
Enhances the business’s ethos of encouraging a
healthy and balanced lifestyle amongst staff
Enables employees to network, meet new
colleagues and make new friends
Preserves the business’s reputation, ensuring
growth as a sustainable business
Saves employees money – cost saving £134,166*
*12 month forecast
environmental impact
Encourages ‘green thinking’ amongst its workforce
Reduction in single occupancy vehicles on-site reducing carbon emissions, pollution and noise
Contributes towards environmental and sustainability targets
Saves 193.9 tonnes of CO2 emissions*
Miles saved through car-sharing 588,970 miles*
Think Money Group