25. Average MonthlyAdvertisingSpace 300 Eurosp/monthBreakeven Advertising: 36,000 Euros | BEP: 2843 days | 70 Euros a day 141 days a year | 39% occupancy rate Advertising: none | BEP: 3352 days a year | 70 Euros a day 167 days a year | 46% occupancy rate
26. Is itrealistic? Conservative Projection 50% occupancy rate = 3640 days or 520 weekly rentals per year 50% advertising space = 120 advertising sales of 300 Euros per month Result: profit of 56,636 Euros or a 40% ROI Assumptions:No employees and low cost, relationship based marketing strategy
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