1. Mini Advertising Law Lesson
Facebook Changes its Promotion
Guidelines
Brian Heidelberger
bheidelb@winston.com
Twitter @briheidelberger
Info @ www.winston.com/bheidelberger

2. Important Information
• I’m not your lawyer
• This is not legal advice
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3. What’s a “Promotion” Under
Facebook’s Guidelines
• Promotions typically include:
 Entry/registration
 Element of chance
 Giveaway or prize
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4. What’s Changed?
• Promotions may now be administered on Brand Page
Timelines
 Not just apps
 Not personal timelines
 Via page is faster and easier and shows in Timelines
• So Now you Can:
 Collect entries by having users post on the Page or
comment/like a Page post (like Page?)
 Collect entries by having users message the Page
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6. What Else Changed?
• Removed Requirement:
 Disclosure that the participant is providing
information to the Sponsor and not to
Facebook.
 That you can’t notify winners of your
sweepstakes through Facebook, such as
through Facebook messages, chat, or posts
on profiles or Pages
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7. What Hasn’t Changed
• Can Still Run Promotions Via Apps
 Creating a promotion with an app on
Facebook allows a Page to create a more
personalized experience
 Promotions run through apps can collect
data in a secure, structured way
• Can’t have people enter by liking,
sharing, or posting something on their
personal Timeline
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8. What Hasn’t Changed (Cont.)
• Rules for a Facebook promotion must
still include
 A complete release of Facebook by each
entrant or participant.
 Acknowledgment that the promotion is in
no way sponsored, endorsed or
administered by, or associated with,
Facebook.
• If conducting via an app – need privacy
policy

9. Follow me on Twitter
@BriHeidelberger
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10. More Mini Law Lessons
youtube.com/AdAge.com
&
youtube.com/BrianHeidelberger
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