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Certification Panel SADBOC 2014


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Certification Panel SADBOC 2014

  1. 1. Certification Panel 2014 SADBOC Government Procurement Fair April 30, 2014
  2. 2. Certification Programs  Federal Programs  8(a) Business Development  HUBZone  Service Disabled Veteran  Targeted Vendor  State of Minnesota  DBE Program  Federally Funded Transportation - MN/DoT, MET Council, MAC  CERT Program  City/County  Minnesota Minority Supplier Development Council (MMSDC)  Corporate Certification of MBE- Minority Business Enterprise.  Women’s Business Enterprise National Council (WBENC)  WBE Certification
  3. 3. What is Small Business Certification and Why is it Required?  Government agencies have goals for using various types of small businesses.  Large corporations have supplier diversity programs driven by:  Contract requirements  Demands of the marketplace  Small businesses owned by women, minorities, and Veterans are reviewed to insure that they meet all criteria.  Ownership  Control
  4. 4. Should You Become Certified?  Do you qualify?  Do the benefits justify the investment?  Who are your customers?  Are your customers asking for certification?
  5. 5. Federal Prime Contracting Small Business Goals • Small Business 23% (self-certify) • Small Disadvantaged Business 5%. – Includes 8(a) (SBA certified). • HUBZone Small Business 3% (SBA Certified). • Service Disabled Veteran Owned Small Business 3% (self-certify except VA). • Woman Owned Small Business 5%.
  6. 6. Subcontracting Requirements • A large business receiving a contract over $650K ($1.5M construction) must submit a subcontracting plan as part of the contract. • Plans can be contract specific or commercial. • Specific goals for all small business categories. • Contractors must designate a Small Business Liaison Officer (SBLO).
  7. 7. Contract Set-asides • Government can set requirement aside: • Small Business • 8(a) Business Development Participants • HUBZone Small Business Concerns • Women Owned Small Business (WOSB) and (EDWOSB) • Service Disabled Veteran Owned Small Business • VA can Set-aside for Veteran Owned
  8. 8. 8(a) Business Development Program
  9. 9. • Business development program for small business owned and controlled by socially and economically disadvantaged individuals. – 8(a) Participants remain in program for up to nine years. – SBA works closely with participants. – Government contract support. 8(a) BD Program
  10. 10. • Social Disadvantage – Designated Groups – Non-Designated Groups • Economic Disadvantage – Assets and income tests. • Potential for Success – Two years in business Eligibility Criteria - Must Meet All Three
  11. 11. • The Small Business Act authorizes SBA to enter in to contracts with federal agencies and to subcontract the work to 8(a) BD participants. • 8(a) contracts less $4.0M ($6.5 for Manufacturing) are sole source. • 8(a) contracts over $4.0M ($6.5 for Manufacturing) are competed among 8(a) BD participants. 8(a) BD Contracting
  12. 12. • 8(a) BD application information is at • Applications are made online. • 8(a) Business Development Program Orientation – 12:00 Harvest Room A. • Minnesota District SBA Office has monthly webinar for prospective 8(a) applicants – second Tuesday of the month at 10:00 am (next up – May 13). • Contact Katherine Roth at 612-370-2320 to register for the May 13 webinar. Application and Additional Training
  13. 13. HUBZone Program
  14. 14. HUBZone Program • Place based program. • Designed to increase investment and employment in distressed areas. • Three types of Historically Underutilized Business Zones or HUBZones – Rural counties – Urban areas – Census tracts – Exterior boundaries of an Indian reservation. • To find out if a location qualifies, type in address at: • HUBZone Workshop: – 11:00 Harvest Room A
  15. 15. HUBZone Program Eligibility • Must meet all four requirements – Principal Office must be in HUBZone – 35% of employees must reside in HUBZone – Must be small – Business must be 51% owned by U.S. Citizens • Prospective businesses apply for certification on line. •
  16. 16. HUBZone Contracts • Competitive. Contracting Officer may limit competition on a contract to only HUBZone certified firms. • Sole Source. Only one HUBZone SB available – HUBZone set-asides shall be considered before HUBZone sole-source awards or small business set-asides • HUBZone Evaluation Preference. preference of 10% for HUBZone firms when the low offer was made by a large business.
  18. 18. Eligible NAICS Codes for Set-asides Set-asides are only allowed under certain NAICS Codes identified in a disparity study by RAND Corp. 373 6-Digit NAICS Codes Two Categories of NAICs Codes 216 Underrepresented 157 Substantially underrepresented
  19. 19. Two Categories of Eligible Businesses • Women Owned Small Business (WOSB) must be a small business based on the business’ primary NAICs code. • Not less than 51% unconditionally and directly owned and controlled by women who are U. S. citizens. • Additional requirements to be Economically Disadvantaged Women Owned Small Business (EDWOSB): • Personal net worth of less than $750,000 • Three year income averaged less than $350,000. • The fair market value of all assets less than $6 million.
  20. 20. Two Types of Set-asides • Requirements assigned NAICS Codes identified by RAND where WOSB are Substantially Underrepresented can be set- aside for WOSB. • Requirements assigned NAICS Codes identified by RAND where WOSB are Underrepresented can be set-aside for Economically Disadvantaged WOSB (EDWOSB)
  21. 21. Certification • SBA does not certify WOSB or EDWOSB. • Self certification with supporting documentation. • Certifications from a SBA approved third party certifier. • El Paso Hispanic Chamber of Commerce • National Women Business Owners Corporation • US Women’s Chamber of Commerce • Women’s Business Enterprise National Council (WBENC) –wosb only.
  22. 22. Service Disabled Veteran Owned Small Business (SDVOSB)
  23. 23. Service Disabled Veteran Owned Small Business (SDVOSB) • Small Business must be owned and controlled by one or more Service Disabled Veteran(s). • Qualifying small business may self certify their status – except for contracts with VA. • SDVOSB wanting to do business with the Veterans Administration under Public Law (P.L.) 109-461 must register and be verified by the VA’s Center for Veterans Enterprise. – Web site: www.vetbiz,gov. • Veteran Verification Workshop: 12:00 Harvest B
  24. 24. SDVOSB Set-Asides • Contracting Officer may limit competition on a contract to only SDVOSB firms. • Sole source: Only one SDVOSB SB available • Under Public Law (P.L.) 109-461 VA must set everything aside for SDVOSB unless there are no SDVOSB that can perform the work.
  25. 25. MINNESOTA SMALL BUSINESS PROCUREMENT PROGRAM  WHAT IS IT?  A statewide purchasing program for certified socially and economically disadvantaged small businesses  The size of a business is determined using the State of Minnesota size standards available on our website at
  26. 26. TARGETED GROUPS (TG)  Small businesses that are at least 51% owned, operated and controlled by:  Non-minority women  Ethnic minorities  Persons with a substantial physical disability
  27. 27. OTHER ELIGIBILITY REQUIREMENTS FOR TARGETED GROUP CERTIFICATION  Must be a for profit small business based in Minnesota  The majority owner must have the expertise to control the management and operation of the business
  28. 28. Construction Prime Contracts Construction Subcontracts Professional Services Other Services* Goods & Supplies African American X X X American Indian X X X X Asian American X X X Hispanic American X X X X X Nonminority Women X X X X X Disabled X X X X X STATE OF MINNESOTA DEPARTMENT OF ADMINISTRATION TABLE OF GROUPS EXPERIENCING DISPARITY IN STATE OF MINNESOTA PURCHASING & CONTRACTING CONDUCTED UNDER MINN. STAT. CHAPTER 16C (Based on the 2009 Disparity Study) March 16, 2010
  29. 29. For purposes of applying preferences, other services include the following categories:  Janitorial and maintenance services  Uniformed guard services  Computer services (such as repairs)  Certain job shop services  Printing  Graphics, photographic services  Landscaping (except for large construction projects such as boulevards and highways)  Other nontechnical or unlicensed services
  30. 30. ECONOMICALLY DISADVANTAGED (ED)  Small business located in Economically Disadvantaged Counties:  LABOR SURPLUS COUNTIES – counties designated as labor surplus by the US Dept. of Labor  LOW MEDIAN INCOME COUNTIES – counties in which the median income for married couples is less than 70 percent of the state median income for married couples  REHABILITATION FACILITIES
  31. 31. ELIGIBILITY REQUIREMENTS FOR ECONOMICALLY DISADVANTAGED CERTIFICATION  Must be a for profit small business based in Minnesota  Business must be located in one of the designated economically disadvantaged counties
  32. 32. Aitkin Grant Marshall Redwood Becker Hubbard Meeker Renville Big Stone Jackson Morrison Rock Cass Kanabec Murray Sibley Chippewa Kittson Norman Swift Clearwater Koochiching Otter Tail Todd Cottonwood Lac Qui Parle Pine Traverse Douglas Lake of the Woods Pipestone Wadena Faribault Lincoln Pope Watonwan Fillmore Mahnomen Red Lake Yellow Medicine
  33. 33. BENEFITS OF CERTIFICATION  A price preference when submitting bids to the State for goods, services and construction  Up to a 6% preference for TG vendors  Up to a 6% preference for ED vendors for goods and services  Up to a 4% preference for ED vendors for construction  Opportunities for sub-contracting on construction and professional/technical services contract
  34. 34. BENEFITS OF CERTIFICATION  TG/ED certification may be used by Mn/DOT, the Metropolitan Council, and the Metropolitan Airports Commission for their state funded purchases  Other states, counties, municipalities verify eligibility through our program  Some major corporations with programs for women and minorities accept our certification  Can be used as a marketing tool
  35. 35. BENEFITS OF CERTIFICATION  Business listing in the Materials Management website directory at  Designation as TG or ED in the state’s internal statewide purchasing system  Both are updated immediately upon certification.
  36. 36. APPLICATION PROCESS  Register as a vendor for the State of Minnesota, using our online vendor registration system at  Complete the online TG/ED Application and print it (Cannot be submitted electronically). The application is available at
  37. 37. APPLICATION PROCESS  Submit the application to the Materials Management Division with all applicable supplemental information  Certification process takes approximately 8-10 weeks
  38. 38. CONTACT INFORMATION  For information regarding the Minnesota Small Business Procurement Program:  Call the MMD HELPLINE at 651.296.2600 or by e-mail at  Contact Sheila Scott 651-201-2428
  39. 39. WELCOME
  40. 40. MNUCP Objectives › Provide a one-stop shop for DBE certification › Standardized process › One centralized directory › Unifies all recipients of USDOT funds › Less paperwork › Comply with federal regulation 49CFR Part 26 › Interstate certification (must be certified in home state first)
  41. 41. Who are certifying members of the MnUCP? › Federal Aviation Administration (FAA) fund recipients (Metropolitan Airports Commission) › Federal Highway Administration (FHWA) fund recipients (Minnesota Department of Transportation) › Federal Transit Authority (FTA) fund recipients (Metropolitan Council/Metro Transit). (NOTE: DBE certification is also used on EPA-funded work with the Metropolitan Council Environmental Services division and non-federally funded contracts over $100,000) › City of Minneapolis
  42. 42. Which Businesses Are Eligible? › For Profit › Small Business as defined by NAICS Codes › Minimum of 51% ownership by one or more socially and economically disadvantaged individual(s) › Demonstrated daily management and control
  43. 43. Socially & Economically Disadvantaged Individuals (SED) › Must be a citizen or permanent U.S. resident › Groups reputably presumed to be SED: • Black Americans • Hispanics • Native Americans • Asian Pacific • Asian American • Women
  44. 44. Individual Determinations of Social and Economic Disadvantage (Appendix E) › Socially Disadvantaged • Racial or Ethnic Prejudice • Cultural Bias › Economic Disadvantaged • Ability to compete impaired
  45. 45. DBE’s Must Demonstrate › Personal Net Worth • $1,320,000 maximum – excluding value of primary residence • Assets less Liabilities • Does not include value of firm applying for DBE certification › Commercially Useful Function • Provide services truly needed on projects
  46. 46. Certification Qualifications › Meets social/economic disadvantage › Demonstrates majority ownership, power to direct and day-to-day control › Officer/status (holds highest position) › Independent › Disadvantaged owner must demonstrate a comprehensive understanding of all functions of the business › Completion of business on-site
  47. 47. How to Apply › MnUCP DBE Certification Application is available in 2 formats at • Microsoft Word Document • PDF
  48. 48. Contact Information MAC- Debra Johnson 612.726.8193 Metropolitan Council- Pat Calder 612.349.7463 Mn/DOT- Ashanti Payne 651.366-3071 City of Minneapolis 612-673-2112
  49. 49. CERT Program Tisidra Jones City of Saint Paul Department of Human Rights & Equal Economic Opportunity (HREEO)
  50. 50. What is the CERT Program? A central certification program sponsored collaboratively by • Hennepin County • City of Saint Paul • Ramsey County
  51. 51. Certification Categories • Small Business Enterprise (SBE) • Minority-owned Business Enterprise (MBE) • Woman-owned Business Enterprise (WBE)
  52. 52. 15 County Marketplace
  53. 53. Eligibility Criteria SBE For profit, independent operation, below applicable size standard, located in 15 county metro MBE 51% ownership, day-to day control WBE 51% ownership, day-to- day control
  54. 54. Demographics of the Database 1. Over 1900 businesses are CERT Certified 2. Over 600 MBEs 3. Over 900 WBEs 4. Over 1900 SBEs
  55. 55. CERT Capabilities 1. Database includes over 1900 Small, Minority-owned and Woman-owned businesses 2. Able to search for certified businesses based on multiple criteria such as: 1. Industry 4. NAICS code 2. MBE/WBE/SBE 5. Ethnicity 3. Zip code 6. Gender 3. The CERT database is one of the largest in the state:
  56. 56. Applying for CERT • Cost of certification: FREE • For a new vendor to applying, go to: – – Scroll to the bottom of the page and select the link reading “Online (new applications and renewals)” • For a vendor in the system: – Log in at: – Scroll to the bottom of the Dashboard and click the link reading “Apply for Certification”
  57. 57. Saint Paul HUD Section 3 David Gorski City of Saint Paul Department of Human Rights and Equal Economic Opportunity (HREEO)
  58. 58. What is Section 3? • Federal program on primarily residential projects • Recipients and contractors must, to the greatest extent feasible, direct economic opportunities (jobs, contracts, training) to low-income residents in connection with projects and activities in their neighborhood.
  59. 59. Why Section 3?
  60. 60. HUD Section 3 Certified Residents • Low-income: – Personal household income • Different than SBE standards! – Determined by HUD: 80% of the median household income for the Metropolitan Statistical Area – Recipient of MFIP, SNAP, WIC, Reduced Lunch, Medicaid, etc.
  61. 61. HUD Section 3 Residents: Income Limits 2014 Household Size Income Limit 1 $44,750 2 $51,150 3 $57,550 4 $63,900 5 $69,050 6 $74,150 7 $79,250 8 $84,350
  62. 62. HUD Section 3 Certified Businesses • A business that provides economic opportunity to Section 3 Residents • Eligibility criteria to for a business to become HUD Section 3 certified: – Section 3 owner (51%) – Section 3 workforce (30%) – History of subcontracting ¼ of business to businesses with Section 3 owners or workforce – Cost to certify: FREE!
  63. 63. Section 3 Resident Application
  64. 64. Section 3 Resident Application (cont’d)
  65. 65. Section 3 Business Application
  66. 66. Section 3 Business Application (Cont’d)
  67. 67. Section 3 Business Application (Cont’d)
  68. 68. Section 3 Business Application (Cont’d) • Final note about Business Applications: – Individuals claiming Section 3 eligibility are required to submit evidence of eligibility • Tax return • Receipt of government benefits • W2 • Etc.
  69. 69. Section 3 Businesses: the Ideal Model Business owned by Section 3 resident Business grows: employs lots of Section 3 residents Business continues to grow: subcontracts with Section 3 owners and workforce
  70. 70. CONTACT INFORMATION Tisidra Jones David Gorski
  71. 71. Tōnya Hébért-Dickson Certification Manager Annual Government Procurement Fair April 30th, 2014 (Formerly MMSDC)
  72. 72.  Access to the North Central MSDC Corporate Directory  Networking Events  Referrals to Local, Regional and National Corporate Customers  Exposure to Local and National Corporations  MBE Company Profile • National Minority Supplier Development Council (NMSDC) Database • North Central MSDC Local Database  Reciprocal Services with NMSDC Affiliated Councils  Showcase Your Business • The North Central MSDC Annual Minority Business Opportunity Fair • The National Conference and Business Opportunity Fair  Educational and Development Programs  Scholarships Awards to CEOs  Professional Seminars, Workshops and Trainings  Discounted Marketing and HR Programs  Business Mentoring  MBE Input Committee (MBEIC) Industry Groups  Access to Working Capital Loans Why Become MBE Certified?
  73. 73.  For-Profit Enterprise  Ethnic Background  African-American  Hispanic-American  Native-American  Asian and Pacific Islander American  U.S. Citizen  Owns at least 51%  Operates and Controls an Independent Business  Headquarters located in the states of: Minnesota, Wisconsin, Iowa, North Dakota & South Dakota  Capable to provide Products or Services to Corporate America (Business to Business)  No Limitation:  Revenue  Years in business MBE Certification Criteria
  74. 74. Steps for applying for MBE Certification through North Central MSDC:  Submit the Online MBE Certification Application at  Create a username and password  Complete all online application sections: General Information Ownership of Business References Special Business Operations Declaration of Certification and Documentation Instructions  Pay the Application Fee by credit card or send a check  Submit all applicable Required and any Additional Documentation How To Become Certified?
  75. 75. Application Fees  Fee Scale (Effective as of January 2014) How To Become Certified? (continued) Fee Category by Annual Revenue (Millions) Class 1 < $1.0 M Class 2 $1.0 – $9.9 M Class 3 $10.0 - $49.9 M Class 4 $50.0 M Initial Certification Fees $300 $400 $500 $750 Recertification Fees $250 $250 $350 $500
  76. 76. How To Become Certified? (continued) The MBE Certification Process Consist of: 1. Application and supporting documents are Reviewed for Completeness 2. A Site Visit and Interview With Owner is conducted 3. Files presented to Certification Committee (once a month) 4. The Certification Committee submits a Recommendation to Board of Directors 5. The Board of Directors make a Determination 6. The Applicant is Certified/Denied Certification
  77. 77. Thank You For Participating In Todays Fair! CONTACT INFORMTION North Central MSDC (Formerly MMSDC) Heather Noel Olson Direction, Corporate Relations & Certifications 500 West Silver Spring Drive, Suite K-200 Glendale, WI 53217 414.847.6497 Tōnya Hébért-Dickson Certification Manager 111 Third Avenue South, Suite 240 Minneapolis, MN 55401 612.465.8881
  78. 78. WBE Certification from WBENC • Women’s Business Development Center (WBDC) – Chicago and MN • Women’s Business Enterprise National Council (WBENC) – Washington, D.C.
  79. 79. WBE Certification from WBENC • Largest third-party certifier of women-owned businesses in US • National in Scope • WBE Certification of Choice for Corporate America • Accepted by thousands of corporations and a number of federal and government agencies • Issued in partnership with WBDC
  80. 80. Benefits • Increased Value to Existing Customer Base • Access to Corporate America and Government • Credibility • Post-Certification Support – Training and Networking Opportunities • Networks and Referrals – National Database of WBENCLink – Other Databases – Matchmakers – Networking Events – Trade Shows
  81. 81. Supplier Diversity Corporate Partners
  82. 82. WBE Certification To Certify or Not to Certify? • Process takes investment of time, energy, and resources • PAY OFF TAKES INVESTMENT OF TIME, ENERGY, RESOURCES • Can (not will) help to identify new markets
  83. 83. Eligibility Criteria MAIN AREAS OF WBE CRITERIA Ownership – Real & substantial – Shares in risks and profits • Contribution of Capital and Expertise • Operation & Control – Managerial and Operational • Independence • Visit for complete criteria
  84. 84. Certification Fees • Certification Prices are based on Gross Annual Revenues Gross Annual Sales New Applications Annual Renewal Applications < $2M $350 $275 $2-8M $650 $575 >$8M $950 $875
  85. 85. Application Process Apply for WBE Certification online at Some tips to make certification easier: • Submit completed application from the start • Address each document that you believe does not apply to you • Work with the Procurement Technical Assistance Center (PTAC) to review your documentation prior to submittal
  86. 86. Contact Info Katie Lang Women’s Business Development Center – MN 612-259-6571 or OR Natasha Fedorova Women’s Business Development Center-MN 612-259-6584 or