New Pinterest Contest Guidelines Make it Into Terms of Service

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New Pinterest Contest Guidelines Make it Into Terms of Service

  1. 1. Mini Law Lesson New Pinterest Contest Guidelines Brian Heidelberger bheidelb@winston.com Twitter @briheidelberger Info @ www.winston.com/bheidelberger
  2. 2. IMPORTANT DISCLAIMER • I am not your attorney. • This is not legal advice. 2
  3. 3. Pinterest is All About Avoiding Spam • “Contests can … motivate people to add Pins they aren’t truly interested in, which is why Pins from contests can often feel irrelevant and even spammy.” -Pinterest 3
  4. 4. Pinterest Will No Longer Allow Contests That … • Suggest that Pinterest sponsors or endorses them or the promotion • Require people to Pin from a selection (like a website or list of Pins) • Make people Pin the contest rules 4
  5. 5. Pinterest Will No Longer Allow Contests That … • Run a sweepstakes where each Pin, board, like or follow represents an entry • Encourage spammy behavior, such as asking participants to comment • Ask to vote with Pins, boards or likes • Require a minimum number of Pins 5
  6. 6. Follow me on Twitter @BriHeidelberger 6
  7. 7. More Mini Law Lessons youtube.com/AdAge.com & youtube.com/BrianHeidelberger 7

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