Mini Advertising Law Lesson
Facebook Changes its Promotion
Guidelines
Brian Heidelberger
bheidelb@winston.com
Twitter @bri...
Important Information
• I’m not your lawyer
• This is not legal advice
2
What’s a “Promotion” Under
Facebook’s Guidelines
• Promotions typically include:
 Entry/registration
 Element of chance
...
What’s Changed?
• Promotions may now be administered on Brand Page
Timelines
 Not just apps
 Not personal timelines
 Vi...
5
What Else Changed?
• Removed Requirement:
 Disclosure that the participant is providing
information to the Sponsor and no...
What Hasn’t Changed
• Can Still Run Promotions Via Apps
 Creating a promotion with an app on
Facebook allows a Page to cr...
What Hasn’t Changed (Cont.)
• Rules for a Facebook promotion must
still include
 A complete release of Facebook by each
e...
Follow me on Twitter
@BriHeidelberger
9
More Mini Law Lessons
youtube.com/AdAge.com
&
youtube.com/BrianHeidelberger
10
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Facebook Changes Its Promotion Guidelines - MIni Law Lesson

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Facebook Changes Its Promotion Guidelines - MIni Law Lesson

  1. 1. Mini Advertising Law Lesson Facebook Changes its Promotion Guidelines Brian Heidelberger bheidelb@winston.com Twitter @briheidelberger Info @ www.winston.com/bheidelberger
  2. 2. Important Information • I’m not your lawyer • This is not legal advice 2
  3. 3. What’s a “Promotion” Under Facebook’s Guidelines • Promotions typically include:  Entry/registration  Element of chance  Giveaway or prize 3
  4. 4. What’s Changed? • Promotions may now be administered on Brand Page Timelines  Not just apps  Not personal timelines  Via page is faster and easier and shows in Timelines • So Now you Can:  Collect entries by having users post on the Page or comment/like a Page post (like Page?)  Collect entries by having users message the Page 4
  5. 5. 5
  6. 6. What Else Changed? • Removed Requirement:  Disclosure that the participant is providing information to the Sponsor and not to Facebook.  That you can’t notify winners of your sweepstakes through Facebook, such as through Facebook messages, chat, or posts on profiles or Pages 6
  7. 7. What Hasn’t Changed • Can Still Run Promotions Via Apps  Creating a promotion with an app on Facebook allows a Page to create a more personalized experience  Promotions run through apps can collect data in a secure, structured way • Can’t have people enter by liking, sharing, or posting something on their personal Timeline 7
  8. 8. What Hasn’t Changed (Cont.) • Rules for a Facebook promotion must still include  A complete release of Facebook by each entrant or participant.  Acknowledgment that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. • If conducting via an app – need privacy policy
  9. 9. Follow me on Twitter @BriHeidelberger 9
  10. 10. More Mini Law Lessons youtube.com/AdAge.com & youtube.com/BrianHeidelberger 10

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