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  1. 1. Blogs: Only because you want to, not because we said so
  2. 2. The case for having a blog • Prospects and customers can communicate with you o People can comment/discuss the topics you drive o Engaging in conversations with your prospects and customers o People have grown to expect this type of interaction • Blogs make your company more person, positive and proficient o Customers and prospects can put a face and personality with your brand o Your company and brand becomes more relatable • Blogs provide an outlet for thought leadership o You can establish a position of expertise in your particular field 2
  3. 3. Fears of blogging • You won’t be able to control what people say about your company o Online reputation management is important o Tools like Google email alerts help you find out what people are saying about you and your products o Address problems and complaints through a blog entry 3
  4. 4. You have a blog, now what? • Have a policy in the employee handbook pertaining to blogs o Tell employees what they can and cannot do/say o You can specifically restrict protected information, avoid potential leaks • Be careful not to stifle employees’ desire to blog about work • This helps overcome the fear of not being in control about what is said about your company 4
  5. 5. When and what to write • 5 to 1 ratio of personal to business o Make it personable, but don’t forget the purpose • Don’t be too formal o You want to engage people, not bore them • Post on a regular basis – at least twice a month o Better: Once or twice a week • Take the blog down if you can’t keep it up 5
  6. 6. Help people find your blog • Integrate your blog with other social media o Facebook, LinkedIn, Twitter and others o Promote your blog and let people know hot to find it • Link to and discuss other blogs within your industry • Search engine optimization helps people stumble across your blog • Make your headlines keyword rich so they will be searchable on programs like Digg, Delicious and StumbleUpon 6
  7. 7. What NOT to do • Don’t be negative o Write about things you like, not things you hate • Don’t disclose sensitive company information • Avoid taking or discussing extreme religious / political positions • Don’t make it seem forced • Convey a passion for your brand and desire to do what you are doing 7
  8. 8. Successful blogs… • Convey a sense of o Brand evangelism o Thought leadership 8
  9. 9. Call to action • Full report – • William Tincup • W: • E: • P: 817-204-0400 9