SEO (search engine optimization) | Websoles

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SMM
&
SMO ACTIVITY PLAN

Social Media Audit
Social Media Monitoring
Social Media Management
Social Online Reputation
Management
Social Media Marketing
Social Media PR

Social Media Audit:
Research your social media presence
Analyzing your social media opportunity and threats
Recommending the ideal social media strategy
Execution plan

Social Media Monitoring
Identifying con variations
Segregating con variations
Analyzing conversation
Insight & recommendation report

Social Media Management
Strategic presence creation on social media
Presence promotion and response management
Analyzing opportunities for social media outreach

Online Reputation Management
Researching and analyzing current online reputation
Defining a reputation score
Recommending steps to improve reputation score
Execution of recommendations

Social Media Campaign
Creation of campaign thought
Illustration of campaign execution – tool, Apps and
prospective conversation strategy
Deliverables (ROI) via camping execution

Social media release
Identification of online PR Objective
Analysis of PR Opportunities
Strategy Layout and Activation of blogger and Influencer
outreach

Social Media Strategy
With a well-designed social media strategy, you can
leverage conversation to advance your business.
Without such a strategy, you run the risk of falling
behind.
The benefits of social media campaigns are extensive –
from increasing customer satisfaction, to keeping tab on
the competition, to marketing your latest product.
Why not take advantage?

Facebook
Creating profile
Creating page
Content development
Buzz creation
Integration page with other social media channels
Post updates with links to the desired landing page
Joining groups and pages
Adding members
Starting discussions
Sharing links

Creating facebook “like” button and badge, to place it
in the website and blogs
Run contests, promotional campaigns, polls…
Video sharing via YouTube tabs ( for viral campaigns)
Photo sharing via page flicker apps/ similar apps
Document sharing ( pdf, ppt, whitepapers, brochures,
notes..)
Customized contact form/ registration form
Promote blogs/feed
Adding custom tabs
Tagging use of various external interactive Apps

LinkedIn
Creating profile
Creating company page
Integrating profile with other media channels
Add connections
Join Groups
Targeting and networking with the influencers
Starting Discussions in groups
Active participations in relevant Q&A’s
Publish Press release

Create polls
Launch and promote e vents
Submit feeds
Share presentation
Integrate blogs to the profile
Share likes

Twitter
Creating twitter handle
Post tweets with site link (content from the site)
Following key influencers
Use hash tags for keywords
Retweet influential tweets
Tweeting based on trends
Post natural updates frequently
Influence mentions
Create a twitter badge and place it on the site and blogs
Increase followers base constantly
Network and engage the followers

Google +
Create profile
Create page
Content Development
Buzz Creation
Integrating page with other social media channels
Post updates with links to the desired landing page
Adding influencers to our circles
Starting discussion
Sharing links
Document sharing ( pdf, ppt, whitepaper, brochures, notes…)
Tagging

Pinterest
Creating Profile
Creating boards
Content Development
Buzz creation
Integration profile with other social media
channels/blogs
Add pins
Influence repines
Photo sharing with links
Sync info graphics
Follow influencers
Follow relevant boards

Blogs And Q&A’s
Blogs
Follow key blogs
Comment on blogs with link
Network with influential bloggers
Q&A’s
Post questions and answers on Q&A sites like
answer, bag, quora, yahoo answers with links, to derive
traffic, increase backlinks, create more visibility and
enhance online reputation

Digital PR
Monitor and evaluate relevant online media
conversation
Engage with key influencers in the blogosphere
Develop the corporate blogs, social network sites and
multimedia tools
Plan and develop content for corporate websites
Optimize e communication for effective distribution in
the digital space

Social Bookmarking and Document sharing
Social Bookmarking
Bookmarking Links from the site
Adding keywords
Using top SBM sites for quality backlinks: mixx,
jumptages, Digg, Reddit, stumbleupon, delicious,
Document sharing
Sharing presentation through slide share, scribd,
docstoc
Publishing white papers and Article in scribd and
docstoc

12 – Month Social Media marketing
plan

timeline
Month 1-3
brand
presence
Create
profiles
Implement
brand
image
Announce
presence
Traffic Sources
Referring
sites
Search
engines
Project Traffic
12.5 %
increase
Twitter/facebo
ok/ LinkedIn
followers
100 -2000
followers
Costing
$500

timeline
Month 3 - 6
:
Brand/custo
mer
engagement
Increase
followers base
Monitor brand,
industry, niche
Reply to
customers and
prospects
Traffic
source
Referring sites
Search
engines
Projected
traffic
25 – 30 %
increase
Twitter/
facebook /
LinkedIn
followers
1000- 3000
followers
Costing
$1500

12 – Month Social Media marketing timeline
Month 6 - 12:
ROI focus
Special offers for
fans, members,
followers…
Converts fans,
members,
followers to email
subscribers
Revenue based
campaigns
Lead generation
Traffic Sources
Referring sites
Search engine
Projected Traffic
50-60 % increase
Costing
$2500

Thank You

SEO (search engine optimization) | Websoles

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