Social Media For Business


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Leveraging the "big three" (Facebook, Twitter and Foursquare) for your business. Presented by Trevor Dickerson, owner of RVA MediaWorks in Richmond, Virginia, to IABC/Richmond on April 7, 2011.

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Social Media For Business

  1. 1. Social Media for Business from a VCU Student's Perspective from a VCU Student's Perspective <ul><li>Trevor Dickerson </li></ul><ul><li>Owner, RVA MediaWorks, LLC </li></ul>
  2. 2. Background & Bio <ul><li>22 year old VCU student </li></ul><ul><li>Editor & Publisher of Downtown Short Pump </li></ul><ul><li>Owner of RVA MediaWorks, LLC </li></ul>
  3. 3. Downtown Short Pump <ul><li>Bought in 2004 for $8 as a freshman in high school </li></ul><ul><li>Began compiling information on area, forming directory </li></ul><ul><li>Started posting news blurbs, then longer form articles </li></ul><ul><li>Grew from 100 to 35,000 page views per month </li></ul><ul><li>About to re-launch as a complete community portal </li></ul>
  4. 5. Downtown Short Pump
  5. 6. RVA MediaWorks <ul><li>Incorporated in November 2008 </li></ul><ul><li>Branched out of Downtown Short Pump following requests to build websites similar to it </li></ul><ul><li>First website built was for Richmond BizSense </li></ul><ul><li>Started doing graphic design, printing, light video production & aerial photography around Short Pump </li></ul><ul><li>Provided social media management services several well-known West End businesses for some time </li></ul>
  6. 7. RVA MediaWorks
  7. 8. Elkin Sports Performance
  8. 9. Girls Can Club
  9. 10. Richmond BizSense
  10. 11. Daily Grind Short Pump
  11. 12. Camelot Entertainment
  12. 13. Tobacco Avenue
  13. 14. What Is Social Media? <ul><li>Utilizing & applying various forms of media to: </li></ul><ul><ul><li>Share information </li></ul></ul><ul><ul><li>Learn from others </li></ul></ul><ul><ul><li>Meet new people </li></ul></ul><ul><ul><li>Gain, retain & reward customers </li></ul></ul><ul><ul><li>Solve problems </li></ul></ul>
  14. 15. How Can My Business Benefit? <ul><li>Advertise specials </li></ul><ul><li>Create customer loyalty programs </li></ul><ul><li>Generate buzz </li></ul><ul><li>Respond to negative comments </li></ul><ul><li>Provide product support </li></ul><ul><li>Stay on customers’ minds </li></ul>
  15. 16. Choosing Your Strategy <ul><li>What type of business are you running? </li></ul><ul><li>What are the ultimate goals of your campaign? </li></ul><ul><li>How much time and money can you devote? </li></ul><ul><li>What are others in my industry doing successfully? </li></ul><ul><li>How can I best engage with my customers? </li></ul>
  16. 17. The Good News <ul><li>Social media accounts are: </li></ul><ul><ul><li>Free </li></ul></ul><ul><ul><li>Easy to set up and maintain </li></ul></ul><ul><ul><li>Require less time than most think to run </li></ul></ul><ul><ul><li>Provide maximum return with minimum investment when utilized efficiently and effectively </li></ul></ul>
  17. 18. Things to be Mindful of... <ul><li>Portray your brand professionally </li></ul><ul><li>Be consistent with posting intervals & with your voice </li></ul><ul><li>Respond quickly to problems for maximum value </li></ul><ul><li>Turn negatives into positives by solving problems </li></ul>
  18. 19. Social Media By The Numbers Number of Users (in millions)
  19. 20. Facebook Game Plan <ul><li>Set up a Fan Page (business profile) </li></ul><ul><li>Ask fans to “Like” you </li></ul><ul><li>Add Like/Recommend links to your website content </li></ul><ul><li>Add a Fan Box on your homepage sidebar </li></ul><ul><li>Post photos, videos and regular updates to Fans </li></ul>
  20. 23. Twitter Game Plan <ul><li>Follow local people who have an expansive reach </li></ul><ul><li>Post links to information you find interesting </li></ul><ul><li>Reply to users (format: @UserName Tweet goes here) </li></ul><ul><li>Retweet tweets you find to be beneficial to followers (format: RT @UserName Original tweet goes here) </li></ul><ul><li>Use and follow hashtags (examples: #RVA, #SMCRVA) </li></ul><ul><li>Respond quickly: tweets have shorter “shelf life” than Facebook posts </li></ul>
  21. 25. Foursquare Gameplan <ul><li>Set up your business if you have a storefront </li></ul><ul><li>Also useful for traveling businesses, food carts, etc. </li></ul><ul><li>Set up free business account and manage specials </li></ul><ul><li>Reward loyal customers for “checking in” to your venue </li></ul><ul><li>Offer the “mayor” something extra special </li></ul>
  22. 31. Cross Promotion <ul><li>Link your Facebook posts to Twitter (not vice-versa!) </li></ul><ul><li>Link your website to social media and vice-versa </li></ul><ul><li>Encourage visits to your social media platforms with Facebook/Twitter/Foursquare-only deals & specials </li></ul><ul><li>Add Facebook & Twitter like/recommend/tweet buttons </li></ul>
  23. 32. A Good Next Step... <ul><li>Attend Social Media Club of Richmond (SMCRVA) </li></ul><ul><li>Meet monthly and host a variety of topics & panels </li></ul><ul><li>Meet like-minded, social media-oriented businessmen and women </li></ul><ul><li>Keep abreast of the ever-changing social media world </li></ul><ul><li>Meet new people and those you know from online </li></ul>
  24. 33. Questions or Comments? <ul><li>Facebook: </li></ul><ul><ul><li>Business: RVAMediaWorks </li></ul></ul><ul><ul><li>Personal: TrevorDickerson </li></ul></ul><ul><ul><ul><li>Twitter: </li></ul></ul></ul><ul><ul><ul><li>Business: @RVAMediaWorks </li></ul></ul></ul><ul><ul><ul><li>Personal: @TrevorDickerson </li></ul></ul></ul>[email_address]