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The colours on the front 
cover will appeal to the 
target audience as the 
people reading the magazine 
will recognise the colours as 
they are often seen in the 
indie genre and will know 
that this is an indie 
magazine/cover and so it will 
appeal to them because they 
like indie music. 
Dark red signifies leadership and courage which suggests 
that Florence is a strong and dominant character which 
will make other females look up to her as she is a strong 
female character within the target audiences age range 
which means people can relate to her and aspire to be 
like her. 
The reds are quite light and will appeal 
more to females. The cover will also 
appeal more to females as there is a 
female on the cover of the magazine so 
they feel they can relate to them. 
The image of Florence appeals 
to the target audience because 
she is wearing indie clothes 
which will appeal to the target 
audience because they like 
indie music which is why the 
brought the magazine. 
There are lots of indie/rock 
band names on the cover. 
This will appeal to the 
target audience as they like 
that genre music so they 
will want to buy the 
magazines to read about 
music of the genre they 
like. 
The text on the page is all sans serif 
fonts. This will appeal more to the 
16-30 year olds in the target 
audience because it looks more 
modern and easy to read.
The colours black, white, and red are 
associated more with rock than indie, but 
still will appeal to the target audience as the 
magazine is mainly rock and indie so people 
who prefer indie will still like the magazine. 
The colours will appeal to the audience 
because it is associated. 
The box-out on the left contains a list 
of rock/indie bands. This will appeal 
to the target audience as they can 
see who is featured in the magazine 
and recognise artists that they like 
and also discover new artists that 
will appeal to them. The artists in the 
magazine have been specially chosen 
so that they will appeal to the target 
audience. 
The text on this page is also mainly sans-serif 
which appeals to the target 
audience because it is easier to read and 
looks more modern. 
There is a picture of a member of the 
Ting Tings who is wearing rock style 
clothing. This will appeal to the target 
audience because they will recognise 
the style and can relate to it because 
they wear those clothes too. The image 
takes up a lot of the page which will also 
appeal to a younger audience as they 
prefer to look at pictures rather than 
read big blocks of text.
The serif font on ‘got the 
love’ appeals to the 
female target audience 
because it looks more 
girly and sophisticated 
which appeals to them as 
more feminine and sans-serif 
fonts are more 
masculine so the serif 
font indicates that it is 
targeted at females. 
The red connotes love and 
passion which will appeal to 
the female target audience 
because they are more into 
love and romance than males 
and so will be attracted more 
to the pops of red that are on 
the page. 
The serif font also appeals to the target 
audience because it is more modern 
and easy to read which will appeal to 
the younger audience. 
The mode of address is 
informal as there isn’t a capital 
on ‘got the love’ which will 
appeal to the target audience 
as they prefer to read more 
casual things rather than 
something that is hard to read 
as they won’t stay interested. 
The long shot of the 
woman will appeal to 
the female target 
audience as they can 
look up to her and look 
and copy the clothes 
she is wearing because 
she is powerful and 
people want to be like 
her.

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Target audience appeal

  • 1. The colours on the front cover will appeal to the target audience as the people reading the magazine will recognise the colours as they are often seen in the indie genre and will know that this is an indie magazine/cover and so it will appeal to them because they like indie music. Dark red signifies leadership and courage which suggests that Florence is a strong and dominant character which will make other females look up to her as she is a strong female character within the target audiences age range which means people can relate to her and aspire to be like her. The reds are quite light and will appeal more to females. The cover will also appeal more to females as there is a female on the cover of the magazine so they feel they can relate to them. The image of Florence appeals to the target audience because she is wearing indie clothes which will appeal to the target audience because they like indie music which is why the brought the magazine. There are lots of indie/rock band names on the cover. This will appeal to the target audience as they like that genre music so they will want to buy the magazines to read about music of the genre they like. The text on the page is all sans serif fonts. This will appeal more to the 16-30 year olds in the target audience because it looks more modern and easy to read.
  • 2. The colours black, white, and red are associated more with rock than indie, but still will appeal to the target audience as the magazine is mainly rock and indie so people who prefer indie will still like the magazine. The colours will appeal to the audience because it is associated. The box-out on the left contains a list of rock/indie bands. This will appeal to the target audience as they can see who is featured in the magazine and recognise artists that they like and also discover new artists that will appeal to them. The artists in the magazine have been specially chosen so that they will appeal to the target audience. The text on this page is also mainly sans-serif which appeals to the target audience because it is easier to read and looks more modern. There is a picture of a member of the Ting Tings who is wearing rock style clothing. This will appeal to the target audience because they will recognise the style and can relate to it because they wear those clothes too. The image takes up a lot of the page which will also appeal to a younger audience as they prefer to look at pictures rather than read big blocks of text.
  • 3. The serif font on ‘got the love’ appeals to the female target audience because it looks more girly and sophisticated which appeals to them as more feminine and sans-serif fonts are more masculine so the serif font indicates that it is targeted at females. The red connotes love and passion which will appeal to the female target audience because they are more into love and romance than males and so will be attracted more to the pops of red that are on the page. The serif font also appeals to the target audience because it is more modern and easy to read which will appeal to the younger audience. The mode of address is informal as there isn’t a capital on ‘got the love’ which will appeal to the target audience as they prefer to read more casual things rather than something that is hard to read as they won’t stay interested. The long shot of the woman will appeal to the female target audience as they can look up to her and look and copy the clothes she is wearing because she is powerful and people want to be like her.