Let's make testing your new text and design ideas for your landing page as straightforward as possible. Our landing page and tracking template add the last piece to the growth marketing puzzle: A/B Testing with Google Optimize. Follow our step-by-step guide and upgrade your setup. You can show 50% of your visitors your new and hopefully better version of your landing page from here on out. Build-in reports will show you which version has a statistically significant higher conversion rate. Back up your intuition and creativity with data and build up your confidence to make the right choices. You'll be rewarded with lower cost-per-acquisitions and higher customer-lifetime-values, aka happier customers.
2. A/B TESTING BLUEPRINT
pirateskills.com/abtesting
New table
Metric
Not started
Started
Completed
-20%
4%
5%
5%
Registration /
Visitors
17
8
4
5
Registration Page
8%
10.8%
10%
11%
Workshop LP 2000 25%
2500
2000
CR%
Revenue
12
5
4
3
20
5
8
7
4
3
2
1
Homepage
Fail
Unclear
Success
9%
15%
2300
What's your best test idea?
What's your best test idea?
What's your best test idea?
What's your best test idea?
5 What's your best test idea?
6 What's your best test idea?
7 What's your best test idea?
8 What's your best test idea?
9 What's your best test idea?
10 What's your best test idea?
A/B TESTING BLUEPRINT
Make better data driven choice
blog.hubspot.com
How to Do A/B Testing:
A Checklist You'll Want
to Bookmark
When marketers like us create landing
pages, write email copy, or design call-
to-action buttons, it can be tempting to
use our intuition to predict what will
make people click and convert. But
basing marketing decisions off of a
"feeling" can be pretty …
abtestguide.com
A/B-Test Calculator -
Power & Significance -
ABTestGuide.com
Calculate statistical significance and the
Power of your A/B-test
vwo.com
VWO | #1 A/B Testing
Tool in the World
Thousands of brands across the globe
use VWO as their experimentation
platform to run A/B tests on their
websites, apps and products. Import
and aggregate all metrics you care
about and measure how they get
impacted by your experiments.
cxl.com
40+ Conversion
Optimization Tools
(Reviewed by Experts)
Men have become the tools of their
tools. Henry David Thoreau AB Tasty is
another testing tool designed for the
masses, this one hailing from France.
They offer client-side, bayesian-based
A/B testing along with full factorial
multivariate testing -the …
cxl.com
AB Test Sample Size
Calculators by CXL
One test calculator to answer all your
pre- and post-test analysis questions.
vwo.com
A/B testing statistical
significance calculator -
VWO
Get comprehensive insights about
testing, optimization, UX, design, and
more. Are your results significant? Learn
more about how to research A/B testing
ideas and create winning tests through
our detailed guide. Deliver great
experiences. Grow faster, s…
www.evanmiller.org
Sample Size Calculator
Need A/B sample sizes on your iPhone
or iPad? Download A/B Buddy today.
Question: How many subjects are
needed for an A/B test?
cxl.com
A/B Testing Statistics:
An Easy-to-Understand
Guide | CXL
Testing tools are getting more
sophisticated. Blogs are brimming with
"inspiring" case studies.
Experimentation is becoming more and
more common for marketers. Statistical
know-how, however, lags behind. This
post is filled with clear explanations of
A/…
www.optimizesmart.com
Understanding A/B
testing statistics to get
REAL Lift in
Conversions
If you want to increase your chances of
getting a real lift through A/B tests then
you need to understand the statistics
behind it. If you don’t like learning
statistics then I am afraid A/B testing is
not for you.
fivethirtyeight.com
Science Isn't Broken
If you follow the headlines, your
confidence in science may have taken a
hit lately. Peer review? More like self-
review. An investigation in November
uncovered a scam in which researchers
were rubber-stamping their own work,
circumventing peer review at…
conversionsciences.com
The Ultimate A/B
Testing Guide:
Everything You Need,
All In One Place
Welcome to the ultimate A/B testing
guide! In this post, I'm going to cover
everything you need to know about A/B
testing (also referred to as "split"
testing), from start to finish. Here's what
we'll cover: By the end of this guide,
you'll have a thoro…
How to setup A/B testing Generate strong testing ideas Learn more about A/B testing
Baseline Result
Change
Variation
Control
ICE
Score
Ease
Confi-
dence
Impact
Test Idea URL / Screen
# Status Hypothesis
1. Install Google Analytics
2. Setup Conversion Goals
3. Install Google Optimize
4. Configure Google Optimze
5. Create first A/B Test
Google
Analytics
Insights
Hotjar
Screen
Recordings
marketingplatform.google.com
Analytics Tools &
Solutions for Your
Business - Google
Analytics
Easily access data from other Google
solutions while working in Analytics, for
a seamless workflow that saves you
time and increases efficiency. Google
Ads Gain deeper insights into how users
from your Google Ads campaigns
engage with your site. Data St…
marketingplatform.google.com
Website, A/B Testing &
Optimization Tools -
Google Optimize
Optimize natively integrate with other
Google solutions, saving you valuable
time while increasing efficiencies across
your team. Analytics Use your Analytics
data to identify where to improve your
site, measure experiments against
business goals, and s…
Why your website reminds me of "50 First Dates" - Part
1/5
YouTube
Want to learn how deep the rabit hole goes? (in order)
How to calculate sample size and significance?
How to get enough traffic to make A/B testing viable?
pirateskills.com
Traffic Channel
Compass | Pirate Skills
The Traffic Channel Compass will give
you an overview of the most effective
growth marketing channels and help
you focus on the right ones. Should
focus scarce resources on Facebook,
SEO, Newsletter,... or maybe even
TikTok? Deciding on your most import…
Ads are the most fun In E-Commerce
YouTube
Targeting Your B2B Audience with LinkedIn Ads
YouTube
Get more Instagram followers with this ad strategy
(mobile only) - Part 1/6
YouTube
How to get more Traffic with Native Ads
YouTube
Google Analytics Demystified | Live Stream
YouTube
Qualaroo
Customer
Feedback
User-
Testing
.com
GTmetrix
Speed
Test
Typeform
User
Surveys
Customer Journey Map Tools
Frameworks
www.widerfunn…
LIFT Model: Most
Popular Conversion
Optimization
Framework
In 2009, Chris Goward introduced the
LIFT Model®, a framework for analyzing
web and mobile experiences and
developing A/B test hypotheses. Today,
it is the go-to conversion optimization
framework for leading companies
around the world.
Motivation = Benefits - Costs
vwo.com
What is A/B Testing? A
Practical Guide With
Examples
A/B testing (also known as split testing)
is a process of showing two variants of
the same web page to different
segments of website visitors at the same
time and comparing which variant
drives more conversions.
Start with research, end with it
www.shopify.com
The Complete Guide to
A/B Testing: Expert Tips
from Google, HubSpot
and More
This probably isn't the first time you've
read about A/B testing. You might even
already A/B test your email subject lines
or your social media posts. Despite the
fact that there's been plenty said about
A/B testing in the field of marketing, a
lot of p…
Fact & Act model
3. pirateskills.com/abtesting
10 What's your best test idea?
How to setup A/B testing
1. Install Google Analytics
2. Setup Conversion Goals
3. Install Google Optimize
4. Configure Google Optimze
5. Create first A/B Test
marketingplatform.google.com
Analytics Tools &
Solutions for Your
Business - Google
Analytics
Easily access data from other Google
solutions while working in Analytics, for
a seamless workflow that saves you
time and increases efficiency. Google
Ads Gain deeper insights into how users
from your Google Ads campaigns
engage with your site. Data St…
marketingplatform.google.com
Website, A/B Testing &
Optimization Tools -
Google Optimize
Optimize natively integrate with other
Google solutions, saving you valuable
time while increasing efficiencies across
your team. Analytics Use your Analytics
data to identify where to improve your
site, measure experiments against
business goals, and s…
Why your website reminds me of "50 First Dates" - Part
1/5
YouTube
Google Analytics Demystified | Live Stream
YouTube
4. pirateskills.com/abtesting
Generate strong testing ideas
Google
Analytics
Insights
Hotjar
Screen
Recordings
Qualaroo
Customer
Feedback
User-
Testing
.com
GTmetrix
Speed
Test
Typeform
User
Surveys
Customer Journey Map Tools
Frameworks
www.widerfunn…
LIFT Model: Most
Popular Conversion
Optimization
Framework
In 2009, Chris Goward introduced the
LIFT Model®, a framework for analyzing
web and mobile experiences and
developing A/B test hypotheses. Today,
it is the go-to conversion optimization
framework for leading companies
around the world.
Motivation = Benefits - Costs
vwo.com
What is A/B Testing? A
Practical Guide With
Examples
A/B testing (also known as split testing)
is a process of showing two variants of
the same web page to different
segments of website visitors at the same
time and comparing which variant
drives more conversions.
Start with research, end with it
www.shopify.com
The Complete Guide to
A/B Testing: Expert Tips
from Google, HubSpot
and More
This probably isn't the first time you've
read about A/B testing. You might even
already A/B test your email subject lines
or your social media posts. Despite the
fact that there's been plenty said about
A/B testing in the field of marketing, a
lot of p…
Fact & Act model
5. pirateskills.com/abtesting
blog.hubspot.com
How to Do A/B Testing:
A Checklist You'll Want
to Bookmark
When marketers like us create landing
pages, write email copy, or design call-
to-action buttons, it can be tempting to
use our intuition to predict what will
make people click and convert. But
basing marketing decisions off of a
"feeling" can be pretty …
abtestguide.com
A/B-Test Calculator -
Power & Significance -
ABTestGuide.com
Calculate statistical significance and the
Power of your A/B-test
vwo.com
VWO | #1 A/B Testing
Tool in the World
Thousands of brands across the globe
use VWO as their experimentation
platform to run A/B tests on their
websites, apps and products. Import
and aggregate all metrics you care
about and measure how they get
impacted by your experiments.
cxl.com
40+ Conversion
Optimization Tools
(Reviewed by Experts)
Men have become the tools of their
tools. Henry David Thoreau AB Tasty is
another testing tool designed for the
masses, this one hailing from France.
They offer client-side, bayesian-based
A/B testing along with full factorial
multivariate testing -the …
cxl.com
AB Test Sample Size
Calculators by CXL
One test calculator to answer all your
pre- and post-test analysis questions.
vwo.com
A/B testing statistical
significance calculator -
VWO
Get comprehensive insights about
testing, optimization, UX, design, and
more. Are your results significant? Learn
more about how to research A/B testing
ideas and create winning tests through
our detailed guide. Deliver great
experiences. Grow faster, s…
www.evanmiller.org
Sample Size Calculator
Need A/B sample sizes on your iPhone
or iPad? Download A/B Buddy today.
Question: How many subjects are
needed for an A/B test?
cxl.com
A/B Testing Statistics:
An Easy-to-Understand
Guide | CXL
Testing tools are getting more
sophisticated. Blogs are brimming with
"inspiring" case studies.
Experimentation is becoming more and
more common for marketers. Statistical
know-how, however, lags behind. This
post is filled with clear explanations of
A/…
www.optimizesmart.com
Understanding A/B
testing statistics to get
REAL Lift in
Conversions
If you want to increase your chances of
getting a real lift through A/B tests then
you need to understand the statistics
behind it. If you don’t like learning
statistics then I am afraid A/B testing is
not for you.
fivethirtyeight.com
Science Isn't Broken
If you follow the headlines, your
confidence in science may have taken a
hit lately. Peer review? More like self-
review. An investigation in November
uncovered a scam in which researchers
were rubber-stamping their own work,
circumventing peer review at…
conversionsciences.com
The Ultimate A/B
Testing Guide:
Everything You Need,
All In One Place
Welcome to the ultimate A/B testing
guide! In this post, I'm going to cover
everything you need to know about A/B
testing (also referred to as "split"
testing), from start to finish. Here's what
we'll cover: By the end of this guide,
you'll have a thoro…
Learn more about A/B testing
Want to learn how deep the rabit hole goes? (in order)
How to calculate sample size and significance?
How to get enough traffic to make A/B testing viable?
pirateskills.com
Traffic Channel
Compass | Pirate Skills
The Traffic Channel Compass will give
you an overview of the most effective
growth marketing channels and help
you focus on the right ones. Should
focus scarce resources on Facebook,
SEO, Newsletter,... or maybe even
TikTok? Deciding on your most import…
Ads are the most fun In E-Commerce
YouTube
Targeting Your B2B Audience with LinkedIn Ads
YouTube
Get more Instagram followers with this ad strategy
(mobile only) - Part 1/6
YouTube
How to get more Traffic with Native Ads
YouTube
6. Get the blueprint
pirateskills.com/abtesting
New table
Metric
Not started
Started
Completed
-20%
4%
5%
5%
Registration /
Visitors
17
8
4
5
Registration Page
8%
10.8%
10%
11%
Workshop LP 2000 25%
2500
2000
CR%
Revenue
12
5
4
3
20
5
8
7
4
3
2
1
Homepage
Fail
Unclear
Success
9%
15%
2300
What's your best test idea?
What's your best test idea?
What's your best test idea?
What's your best test idea?
5 What's your best test idea?
6 What's your best test idea?
7 What's your best test idea?
8 What's your best test idea?
9 What's your best test idea?
10 What's your best test idea?
A/B TESTING BLUEPRINT
Make better data driven choice
blog.hubspot.com
How to Do A/B Testing:
A Checklist You'll Want
to Bookmark
When marketers like us create landing
pages, write email copy, or design call-
to-action buttons, it can be tempting to
use our intuition to predict what will
make people click and convert. But
basing marketing decisions off of a
"feeling" can be pretty …
abtestguide.com
A/B-Test Calculator -
Power & Significance -
ABTestGuide.com
Calculate statistical significance and the
Power of your A/B-test
vwo.com
VWO | #1 A/B Testing
Tool in the World
Thousands of brands across the globe
use VWO as their experimentation
platform to run A/B tests on their
websites, apps and products. Import
and aggregate all metrics you care
about and measure how they get
impacted by your experiments.
cxl.com
40+ Conversion
Optimization Tools
(Reviewed by Experts)
Men have become the tools of their
tools. Henry David Thoreau AB Tasty is
another testing tool designed for the
masses, this one hailing from France.
They offer client-side, bayesian-based
A/B testing along with full factorial
multivariate testing -the …
cxl.com
AB Test Sample Size
Calculators by CXL
One test calculator to answer all your
pre- and post-test analysis questions.
vwo.com
A/B testing statistical
significance calculator -
VWO
Get comprehensive insights about
testing, optimization, UX, design, and
more. Are your results significant? Learn
more about how to research A/B testing
ideas and create winning tests through
our detailed guide. Deliver great
experiences. Grow faster, s…
www.evanmiller.org
Sample Size Calculator
Need A/B sample sizes on your iPhone
or iPad? Download A/B Buddy today.
Question: How many subjects are
needed for an A/B test?
cxl.com
A/B Testing Statistics:
An Easy-to-Understand
Guide | CXL
Testing tools are getting more
sophisticated. Blogs are brimming with
"inspiring" case studies.
Experimentation is becoming more and
more common for marketers. Statistical
know-how, however, lags behind. This
post is filled with clear explanations of
A/…
www.optimizesmart.com
Understanding A/B
testing statistics to get
REAL Lift in
Conversions
If you want to increase your chances of
getting a real lift through A/B tests then
you need to understand the statistics
behind it. If you don’t like learning
statistics then I am afraid A/B testing is
not for you.
fivethirtyeight.com
Science Isn't Broken
If you follow the headlines, your
confidence in science may have taken a
hit lately. Peer review? More like self-
review. An investigation in November
uncovered a scam in which researchers
were rubber-stamping their own work,
circumventing peer review at…
conversionsciences.com
The Ultimate A/B
Testing Guide:
Everything You Need,
All In One Place
Welcome to the ultimate A/B testing
guide! In this post, I'm going to cover
everything you need to know about A/B
testing (also referred to as "split"
testing), from start to finish. Here's what
we'll cover: By the end of this guide,
you'll have a thoro…
How to setup A/B testing Generate strong testing ideas Learn more about A/B testing
Baseline Result
Change
Variation
Control
ICE
Score
Ease
Confi-
dence
Impact
Test Idea URL / Screen
# Status Hypothesis
1. Install Google Analytics
2. Setup Conversion Goals
3. Install Google Optimize
4. Configure Google Optimze
5. Create first A/B Test
Google
Analytics
Insights
Hotjar
Screen
Recordings
marketingplatform.google.com
Analytics Tools &
Solutions for Your
Business - Google
Analytics
Easily access data from other Google
solutions while working in Analytics, for
a seamless workflow that saves you
time and increases efficiency. Google
Ads Gain deeper insights into how users
from your Google Ads campaigns
engage with your site. Data St…
marketingplatform.google.com
Website, A/B Testing &
Optimization Tools -
Google Optimize
Optimize natively integrate with other
Google solutions, saving you valuable
time while increasing efficiencies across
your team. Analytics Use your Analytics
data to identify where to improve your
site, measure experiments against
business goals, and s…
Why your website reminds me of "50 First Dates" - Part
1/5
YouTube
Want to learn how deep the rabit hole goes? (in order)
How to calculate sample size and significance?
How to get enough traffic to make A/B testing viable?
pirateskills.com
Traffic Channel
Compass | Pirate Skills
The Traffic Channel Compass will give
you an overview of the most effective
growth marketing channels and help
you focus on the right ones. Should
focus scarce resources on Facebook,
SEO, Newsletter,... or maybe even
TikTok? Deciding on your most import…
Ads are the most fun In E-Commerce
YouTube
Targeting Your B2B Audience with LinkedIn Ads
YouTube
Get more Instagram followers with this ad strategy
(mobile only) - Part 1/6
YouTube
How to get more Traffic with Native Ads
YouTube
Google Analytics Demystified | Live Stream
YouTube
Qualaroo
Customer
Feedback
User-
Testing
.com
GTmetrix
Speed
Test
Typeform
User
Surveys
Customer Journey Map Tools
Frameworks
www.widerfunn…
LIFT Model: Most
Popular Conversion
Optimization
Framework
In 2009, Chris Goward introduced the
LIFT Model®, a framework for analyzing
web and mobile experiences and
developing A/B test hypotheses. Today,
it is the go-to conversion optimization
framework for leading companies
around the world.
Motivation = Benefits - Costs
vwo.com
What is A/B Testing? A
Practical Guide With
Examples
A/B testing (also known as split testing)
is a process of showing two variants of
the same web page to different
segments of website visitors at the same
time and comparing which variant
drives more conversions.
Start with research, end with it
www.shopify.com
The Complete Guide to
A/B Testing: Expert Tips
from Google, HubSpot
and More
This probably isn't the first time you've
read about A/B testing. You might even
already A/B test your email subject lines
or your social media posts. Despite the
fact that there's been plenty said about
A/B testing in the field of marketing, a
lot of p…
Fact & Act model
7. Ben Su
fi
ani
• Founder since 2008
• Growth Marketer
• Host of Pirate Skills
• Irrationally passioned about
the nerdy parts of marketing
9. How to reach your
conversion goals
Ideas
Priorities
Experiments
Results
10.
11.
12.
13.
14.
15.
16.
17.
18. Let’s dive into it
pirateskills.com/abtesting
New table
Metric
Not started
Started
Completed
-20%
4%
5%
5%
Registration /
Visitors
17
8
4
5
Registration Page
8%
10.8%
10%
11%
Workshop LP 2000 25%
2500
2000
CR%
Revenue
12
5
4
3
20
5
8
7
4
3
2
1
Homepage
Fail
Unclear
Success
9%
15%
2300
What's your best test idea?
What's your best test idea?
What's your best test idea?
What's your best test idea?
5 What's your best test idea?
6 What's your best test idea?
7 What's your best test idea?
8 What's your best test idea?
9 What's your best test idea?
10 What's your best test idea?
A/B TESTING BLUEPRINT
Make better data driven choice
blog.hubspot.com
How to Do A/B Testing:
A Checklist You'll Want
to Bookmark
When marketers like us create landing
pages, write email copy, or design call-
to-action buttons, it can be tempting to
use our intuition to predict what will
make people click and convert. But
basing marketing decisions off of a
"feeling" can be pretty …
abtestguide.com
A/B-Test Calculator -
Power & Significance -
ABTestGuide.com
Calculate statistical significance and the
Power of your A/B-test
vwo.com
VWO | #1 A/B Testing
Tool in the World
Thousands of brands across the globe
use VWO as their experimentation
platform to run A/B tests on their
websites, apps and products. Import
and aggregate all metrics you care
about and measure how they get
impacted by your experiments.
cxl.com
40+ Conversion
Optimization Tools
(Reviewed by Experts)
Men have become the tools of their
tools. Henry David Thoreau AB Tasty is
another testing tool designed for the
masses, this one hailing from France.
They offer client-side, bayesian-based
A/B testing along with full factorial
multivariate testing -the …
cxl.com
AB Test Sample Size
Calculators by CXL
One test calculator to answer all your
pre- and post-test analysis questions.
vwo.com
A/B testing statistical
significance calculator -
VWO
Get comprehensive insights about
testing, optimization, UX, design, and
more. Are your results significant? Learn
more about how to research A/B testing
ideas and create winning tests through
our detailed guide. Deliver great
experiences. Grow faster, s…
www.evanmiller.org
Sample Size Calculator
Need A/B sample sizes on your iPhone
or iPad? Download A/B Buddy today.
Question: How many subjects are
needed for an A/B test?
cxl.com
A/B Testing Statistics:
An Easy-to-Understand
Guide | CXL
Testing tools are getting more
sophisticated. Blogs are brimming with
"inspiring" case studies.
Experimentation is becoming more and
more common for marketers. Statistical
know-how, however, lags behind. This
post is filled with clear explanations of
A/…
www.optimizesmart.com
Understanding A/B
testing statistics to get
REAL Lift in
Conversions
If you want to increase your chances of
getting a real lift through A/B tests then
you need to understand the statistics
behind it. If you don’t like learning
statistics then I am afraid A/B testing is
not for you.
fivethirtyeight.com
Science Isn't Broken
If you follow the headlines, your
confidence in science may have taken a
hit lately. Peer review? More like self-
review. An investigation in November
uncovered a scam in which researchers
were rubber-stamping their own work,
circumventing peer review at…
conversionsciences.com
The Ultimate A/B
Testing Guide:
Everything You Need,
All In One Place
Welcome to the ultimate A/B testing
guide! In this post, I'm going to cover
everything you need to know about A/B
testing (also referred to as "split"
testing), from start to finish. Here's what
we'll cover: By the end of this guide,
you'll have a thoro…
How to setup A/B testing Generate strong testing ideas Learn more about A/B testing
Baseline Result
Change
Variation
Control
ICE
Score
Ease
Confi-
dence
Impact
Test Idea URL / Screen
# Status Hypothesis
1. Install Google Analytics
2. Setup Conversion Goals
3. Install Google Optimize
4. Configure Google Optimze
5. Create first A/B Test
Google
Analytics
Insights
Hotjar
Screen
Recordings
marketingplatform.google.com
Analytics Tools &
Solutions for Your
Business - Google
Analytics
Easily access data from other Google
solutions while working in Analytics, for
a seamless workflow that saves you
time and increases efficiency. Google
Ads Gain deeper insights into how users
from your Google Ads campaigns
engage with your site. Data St…
marketingplatform.google.com
Website, A/B Testing &
Optimization Tools -
Google Optimize
Optimize natively integrate with other
Google solutions, saving you valuable
time while increasing efficiencies across
your team. Analytics Use your Analytics
data to identify where to improve your
site, measure experiments against
business goals, and s…
Why your website reminds me of "50 First Dates" - Part
1/5
YouTube
Want to learn how deep the rabit hole goes? (in order)
How to calculate sample size and significance?
How to get enough traffic to make A/B testing viable?
pirateskills.com
Traffic Channel
Compass | Pirate Skills
The Traffic Channel Compass will give
you an overview of the most effective
growth marketing channels and help
you focus on the right ones. Should
focus scarce resources on Facebook,
SEO, Newsletter,... or maybe even
TikTok? Deciding on your most import…
Ads are the most fun In E-Commerce
YouTube
Targeting Your B2B Audience with LinkedIn Ads
YouTube
Get more Instagram followers with this ad strategy
(mobile only) - Part 1/6
YouTube
How to get more Traffic with Native Ads
YouTube
Google Analytics Demystified | Live Stream
YouTube
Qualaroo
Customer
Feedback
User-
Testing
.com
GTmetrix
Speed
Test
Typeform
User
Surveys
Customer Journey Map Tools
Frameworks
www.widerfunn…
LIFT Model: Most
Popular Conversion
Optimization
Framework
In 2009, Chris Goward introduced the
LIFT Model®, a framework for analyzing
web and mobile experiences and
developing A/B test hypotheses. Today,
it is the go-to conversion optimization
framework for leading companies
around the world.
Motivation = Benefits - Costs
vwo.com
What is A/B Testing? A
Practical Guide With
Examples
A/B testing (also known as split testing)
is a process of showing two variants of
the same web page to different
segments of website visitors at the same
time and comparing which variant
drives more conversions.
Start with research, end with it
www.shopify.com
The Complete Guide to
A/B Testing: Expert Tips
from Google, HubSpot
and More
This probably isn't the first time you've
read about A/B testing. You might even
already A/B test your email subject lines
or your social media posts. Despite the
fact that there's been plenty said about
A/B testing in the field of marketing, a
lot of p…
Fact & Act model