Content Journey Map | Pirate Skills Slides
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This is our simple step-by-step approach to bring your organic content marketing game to the next level. Find the stories that resonate with your customers and tell them in engaging formats on the right platforms. Story The journey in which you help your customers go from where they are to where they want to be. Themes The broader topics your customers need to learn more about to make progress in your journey. Formats The concrete content styles to educate and entertain your customers like posts, articles, videos, and podcasts. Platforms The places you publish your formats to reach your customers and help like LinkedIn and Instagram. Calendar Your instrument to schedule the production and publication of your content to keep it manageable.
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The major problems visitors have in online shops are a lack of trust and relevance regarding their own needs. By personalizing their shopping experience, we are making a big step in the right direction. For example, we will show how to display a personalized banner that takes the traffic source into account. Imagine a coupon banner based on the influencer or ad your visitors are coming from.
#14 Optimize Your Checkout XP
In most online shops I see only a third of "add to cart" results in a purchase. Visitors have shown interest in your product but haven't been committed enough to go through the 27 form fields that stood between them and your product. It's time to clean up the checkout experience. But what changes should we focus on?
#15 Introduce A/B Testing
Not every change we are planning is making things better. The cool new design, the chat widget that must be improving your conversion rates might actually drag you down. That's where proper A/B tests come in. Let's look at how it's working with the free Google Optimize.
Converting 1K€ ads into 5K€ revenue | Pirate Skills
Ads are the most fun in E-Commerce businesses because the money we spend is back in our pockets before our credit cards are charged. Plus, we can learn what's profitable day by day and what's not, compared to long sales cycles in B2B.
The next three growth marketing tactics in our double you E-Commerce profits series are:
#10 ToFu, MoFu, BoFu ad structure
#11 Retargeting simply everywhere
#12 Smarter shopping campaigns
#10 – We need to solidify our ad campaign structure, no matter which ad platform we are using. Facebook, Instagram, Google, Pinterest, wherever! We'll show a reliable system you can apply to your products, categories, and your brand.
#11 – Retargeting is your start into ads if your ad budget is low or you need to improve your E-Commerce conversion rates. It would help if you had many visitors in your online shop to spend significant money on retargeting them. I even call them "cheater campaigns" because it's so easy to make them profitable.
#12 – Then there is another campaign type that seems to be working like magic for most online shops: Automated Shopping Campaigns. Google, Facebook, Pinterest. Most platforms offer some online shop data feed based campaigns. It's not simple to set them up, but once done, they do their promised magic.
Of courses, these are just three out of many ideas to scale your E-Commerce business with paid ads. But if you haven't yet implemented these fully, they have, in my opinion, some of the highest success changes we can hope for.
Analyzing E-Commerce Profitability
Let's continue the journey to double our e-commerce profits with a few questions: How well does my online store convert? Are my campaigns profitable? Do customers come back? What's my cost per acquisition and customer lifetime value?
These are questions that should be burning in all online shop owners' heads. They tell us when we will be out of business soon or when we are ready to scale as fast as we can get new inventory. The truth, sadly, often lies somewhere in the middle. Some of our products and campaigns are profitable, while others are dragging us down. And if we can't look at the numbers and see what works and what doesn't, we rely mostly on luck.
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∙ Manage your cookie consent well (#8/15)
∙ Better reporting means faster learning (#9/15)
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I recently read "Shoe Dog" the biography of the Nike founder Phil Knight. The next pair of sneakers I bought were Nikes. I felt so connected to the story that I wanted to bring a piece of that into my life.
Today, your products can be copied within a couple of weeks. If you ever sold something on Amazon, you will sooner or later have made that experience. If all products do and look pretty much the same, what's the only thing that makes them stand out?
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E-Commerce is one of the most fun and instructive playgrounds for us growth marketers. Experiments result in precise and monetary outcomes within days. Customers often pay faster than ad platforms want to get paid, which leads to quick cashback cycles.
I remember when I managed the Facebook Ads for Klarheit, a physical coaching calendar. We agreed on a 5000 Euro monthly ad budget but decided that any sales profits can be used for more ads. The idea of a maximum monthly budget became obsolete quite quickly since we used the same Paypal account to receive and spend money. Every calendar sale in our Facebook Lead Ads funnels made an average profit of 10 Euro, resulting in a fast-growing Paypal account. We stopped talking about budgets. ;)
Over the past four years, we have tested a gazillion of growth marketing tactics in the E-Commerce arena. We want to share 15 tactics that have proven themselves in the real world over and over again. We will range from ways to build more engaging creatives to B2C email funnels and the perfect product ad campaign structure. Over the next five parts of this series, we will dive deep into applying these 15 tactics in your online shop or online sales process.
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The core topics:
∙ Growth Marketing Strategy
∙ Setting the right Growth Goals
∙ Drafting the Marketing Funnel
∙ Planning a Growth Roadmap
∙ Growth Strategy Q&A
Your Growth Marketing Stack 2020
"Which marketing tool do you use for XYZ?" is one of the most frequently asked questions during our talks about Growth Marketing in the past four years. So during this meetup, we'll look at the most effective tools that have helped us generate more customers, build and optimize websites faster, analyze our results, and much more. We'll also discuss the strategy behind the stack because the tools keep on changing fast.
∙ The strategy behind our growth marketing stack
∙ Tools for organic and paid customer acquisition
∙ Tools to engage and convert customers
∙ Tools to analyze and optimize the customer journey
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