Conquering the perfect storm share[1]
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The document discusses conquering the perfect storm of optimization by focusing on capability in technology, process, metrics, and innovation. It provides examples of tests conducted by Asda/Walmart to optimize site speed and mobile search. Specifically, slowing page load times resulted in decreased search queries, while making search more prominent on mobile through a persistent search bar increased search queries and cart adds. The key is to prioritize testing, track and analyze meaningful metrics, and focus on continuous innovation through technology and process improvements rather than buzzwords.
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How to Make Money in Wholesale and Distribution with Amazon in the Market
Your business has been disrupted by Amazon. Your key functions – eCommerce, demand and inventory planning, third party providers, and warehouse technology — can no longer be just good enough.
Your customers and business buyers are expecting the Amazon experience: they want what they want, where they want it, and as fast as possible. It is assumed by your customers that you will be able to perform these functions at a very high level, or the perception will be that you are not concerned about your customer.
How will you compete? How will you keep your business running while elevating your operations? While Amazon has size on their side, your advantage is your focus on creating a new vision of the future state of your business.
This presentation helps you understand the depth of Amazon’s disruption of the B2B and B2C markets. It also demonstrates how to achieve your future state through six areas of re-designing of your business model:
- Project organization
- Current state analysis
- Visioning and education
- Future state opportunity
- Business case for change
- Project charter and transformation roadmap
E commerce
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Optimizing Shopping Carts for the Holidays
The 6 tweaks discussed to optimize shopping carts for the holidays are:
1) Removing unnecessary steps to streamline the checkout process
2) Eliminating competing options to simplify decision making
3) Demonstrating a clear sequence to guide customers through checkout
4) Expressing value in every step to motivate purchases
5) Justifying every action to build trust and reduce friction
6) Testing small changes to identify high-impact optimizations
Market research project
- A marketing research project was conducted to analyze factors affecting stagnant sales at Retail House, a 50-year old hosiery store in IIT Kanpur.
- Data was collected through an online/printed questionnaire and analyzed using chi-square tests, t-tests, and discriminant analysis.
- Results showed that footfall at the shopping complex was associated with footfall at Retail House, and advertisement was associated with increased visitation. However, parking availability and distance of residence were not associated with shopping preferences. Customer turnaround time was also found to be less than 5 minutes, indicating efficient staff.
Conversion Optimisation
This document discusses optimizing websites through data analysis and testing. It provides a 4-step process: 1) Use analytics to understand user behavior and measure outcomes; 2) Gain customer insights through research; 3) Design and refine the website through iterative testing of elements; 4) Continuously test elements to improve conversions and the user experience. The overall message is that websites should be optimized based on data and testing rather than assumptions to improve key metrics like conversions.
3 Steps To Improving Your Online Performance
Paul Rouke presentation slides from How-Do's conference 'Speeding Up In A Slowdown' in Liverpool on 4th June 2009. The conference was headlined by Google, and I followed their presentation by talking about the 3 key areas businesses need to focus on to improve their online performance - understanding visitors, measuring performance and testing/optimisation
Marketing Institute | Optimisation course
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I'll be covering a structured approach to online optimisation.
Amazon’s Organic Ranking Battleground for Increased Product Visibility & Sales
Amazon’s digital shelf has become the new battleground for brand manufacturers & vendors to get their products in front of consumers. With all of the so-called blackhat tactics & hacks, it’s understandable why there’s so much confusion when it comes to ranking on Amazon.
Don’t Miss Out—we’ve brought together the leading industry experts at CPC Strategy, Salsify & Market Track to bring the A9 algorithm under a microscope and dissect which levers to pull to increase your presence on the digital shelf.
2010 04 28 The Lean Startup webinar for the Lean Enterprise Institute
The document discusses myths and truths about Lean Startups. It dispels four common myths: that Lean means cheap, that it only applies to web/internet companies, that Lean Startups are small, and that they replace vision with data. It then provides an overview of Lean Startup principles like building a Minimum Viable Product, conducting rapid split tests, and achieving continuous deployment through small, frequent code releases.
Conversion Rate Optimization for Business Growth
Conversion rate optimization is often limited to testing elements of a website. Button colors, button sizes, images and image placements are few common elements that are tested for optimization. Conversion Rate Optimization can be easily used to optimize beyond website elements to optimize business outcomes.
In this webinar, we will discuss how psychological theories, behavioral insights, research insights and insights through usability testing can be used to build hypothesis for testing. We will also discuss how these hypotheses can be effectively tested and implemented to gain optimum business outcomes.
The magic of web marketing: April 2010
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PowerPoint Presentation slides
Engage 2013 - Targeting and Delivering Content
Motorcycle Superstore is the largest pure ecommerce retailer for motorcycles and related gear. They have embraced a culture of constant testing using Webtrends to optimize the customer experience and drive revenue. They test everything from checkout processes to content and design changes. Segmentation and targeting tools in Webtrends allow them to deliver personalized experiences across channels. Through continuous testing and optimization, they have seen significant lifts in key metrics like conversion and average order value.
MIE Solutions Presenting Estimating Made to Order Manufacturing
We are going to investigate the estimating process in a made to order manufacturing environment
Request For Quote (RFQ) Management
Material Estimating
Operation Estimating
Large Assemblies
Competition
Throwaway
This document discusses the importance and benefits of content creation and inbound marketing for Cross Company. It outlines the steps in the inbound marketing process and provides examples of how Cross employees like Andy and Ryan have successfully generated leads and sales through blogging. Statistics show that companies who actively blog receive more leads and have higher conversion rates. The document encourages Cross employees to start blogging themselves because it is an effective way to build relationships with potential customers and help more people while growing the business.
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Actionable tactics you can apply after this session:
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在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
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四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
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◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
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留信网认证的作用:
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6:个人职称评审加20分
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Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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Conquering the perfect storm share[1]
- 1. Conquering the Perfect Storm of Optimisation Connor Wilkinson
- 2. Who am I? 3rd Party Tools – Reviews, Recommendations On-Site Search A/B Testing – Proving new stuff Connor Wilkinson Optimisation Manager Online Grocery Trading
- 3. Pop Quiz – Who are Walmart? Worldwide Employees? Worldwide Stores? Weekly customer numbers? 260,000,000 11,695 2,200,000
- 4. The Asda / Walmart Ecosystem Engineering Product UX Optimisation Analytics Merchandising Marketing Website Development
- 7. Conquering the Perfect Storm
- 8. Capability If we did all the things we are capable of, we would literally astound ourselves. Thomas A. Edison Source – Brainyquote.com
- 9. Capability in Technology • Get close to your tech team • Review what you have regularly • Be open to change • Talk to your supplier
- 10. Capability in your Process • Prioritisation is king • Be visible in how you score • Be impartial • Be open – no idea is a bad idea • Be clear how to request a test
- 11. Capability in Metrics • Track the right stuff • Conclude the right stuff • Don’t be tempted to find a positive result when there isn’t one there • A “negative” result is as important as a positive one – learn from it • Make your results meaningful
- 12. Capability in your Innovation • Innovation is doing something differently • Be careful with the buzz • You can prove stuff works
- 13. Some Asda test examples
- 14. Example 1 – Site Speed Hypothesis Because site speed affects commercial performance we expect that slowing the page load time of a specific site area will give us a quantifiable measurement benchmark. Modified content Slow search API by 500ms, 1500ms, 2500ms Results - Search Queries 500ms 1500ms 2500ms Av Query, Diff to control -3.00% -3.28% -3.88% Sig 93.84% 96.11% 98.55%
- 15. A click on ‘Search’ is required to open search bar Example 2 – Mobile Search Bar - Control
- 16. Persistent search bar, fixed to bottom of header Variant
- 17. Example 2 – Mobile Search Bar Hypothesis Because we get a high volume of searches on mobile we believe that making the search function more visible will result in an increase in search conversion. Modified content Addition of static search bar in mobile Results Diff Search Query 7.46% Cart add 6.92%
- 18. Summary Don’t Worry, Be capable Prioritise, simply but effectively Be Meaningful with what you’re testing – Always have a reason Beware of the Buzz
- 19. Questions?