PhotoBuciket Quick Overview


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PB overview deck from Peter Pham

Published in: Technology, Art & Photos

PhotoBuciket Quick Overview

  1. 1. The largest personal media archive with over 30 Million users and 2.5 Billion Assets
  2. 2. #1 and Growing
  3. 3. Photobucket is #1 * and Growing 30 Million Registered Users 80,000 new registered users are added daily! *Comscore 10/06 Photo Sharing, plus #1 in Linking, #1 in Personal Media
  4. 4. #1 Most Visited Photo Site <ul><li>Total Audience of All Photo Sites 66,451,000 </li></ul><ul><ul><li>Photobucket 15,065,000 </li></ul></ul><ul><ul><li>Facebook Photos 11,487,000 </li></ul></ul><ul><ul><li>Yahoo! Photos 10,813,000 </li></ul></ul><ul><ul><li>Eastman Kodak 9,053,000 </li></ul></ul><ul><ul><li>Flickr 6,153,000 </li></ul></ul><ul><ul><li>Webshots 5,938,000 </li></ul></ul><ul><ul><li>AOL Pictures 5,801,000 </li></ul></ul><ul><ul><li>SnapFish 4,246,000 </li></ul></ul><ul><ul><li>Shutterfly 3,904,000 </li></ul></ul>Chart Source: comScore 10/06
  5. 5. Growing with Social Media 15M U.S. Unique Visitors, 21M Worldwide Photobucket is ranked 7 th for Entertainment Multimedia Visits and 41 st for the Top 50 Sites Visited. Source: comScore 10/06
  6. 6. <ul><li>Photobucket’s growth has been driven purely by </li></ul><ul><li>WORD-OF-MOUTH… </li></ul>Most Amazing … <ul><ul><ul><ul><ul><li>… it’s 100% ORGANIC </li></ul></ul></ul></ul></ul>
  7. 7. Largest Personal Media Archive
  8. 8. <ul><li>3 Billion user images and videos are served daily. (2.5x more content than serves daily) </li></ul><ul><li>7 Million new images and videos are uploaded by users daily. </li></ul><ul><li>Users link their personal media to over 270,000 websites and URLs. </li></ul>At the Center of a Growing Online Phenomenon The hub of social networking, blogging & online sharing craigslist  
  9. 9. <ul><li>Link personal media to any site on the web or into an email, instant message or mobile device. </li></ul><ul><li>Create slideshows, widgets and wallpaper with tools on the site, then share with friends and family. </li></ul><ul><li>Maintain digital identities at all the ‘latest’ sites from one trend-proof locale. </li></ul><ul><li>Take comfort in knowing the content is moderated for a safer environment. </li></ul>Sharing Made Easy
  10. 10. Digital Influencers
  11. 11. The Audience – Digital Influencers <ul><li>Our users are creators or 30M creators. </li></ul><ul><li>They thrive on social networking, blogs, bulletin boards, email, mobile phones and instant messaging. </li></ul><ul><li>They pride themselves on their contributions to their online communities. </li></ul><ul><li>They constantly update and improve their digital worlds with tools found on the site. </li></ul>
  12. 12. <ul><li>59% are under the age of 35 </li></ul><ul><li>35% 18 – 34 </li></ul><ul><li>41% 35+ </li></ul><ul><li>52% Female/48% Male </li></ul><ul><li>59% HHI > $60k/yr </li></ul><ul><li>2x more likely to be first to buy new gadgets (213 index) </li></ul>Great Demographic Comscore 11/06
  13. 13. Summary <ul><li>30M Digital Influencers </li></ul><ul><ul><li>Share their lives and opinions online </li></ul></ul><ul><ul><li>59% are under the age of 35 </li></ul></ul><ul><ul><li>Growing at 80,000 registered users per day </li></ul></ul><ul><li>Largest personal media archive </li></ul><ul><ul><li>Center of social media, blogging, online sharing </li></ul></ul><ul><ul><li>Links to over 270,000 websites </li></ul></ul><ul><ul><li>15M monthly unique users in US, 21M worldwide </li></ul></ul>