Example of a brief for blog writers of a video content agency, in this case regarding live streaming in charity sector. Task was searching out the data to bring their content to life, as well as looking at what key messages will really resonate most with the intended audience.

1. Name of Industry: CHARITY
Summary of research:
Exploring possibilities of live streaming for non-profit sector
The Research:
According to the 2017 Global NGO Online Technology Report, 52% of nonprofits worldwide have used social media to
report live. Conferences, fundraising events, marches and protests, online events, TV broadcasts, and updates from
the field are ideal for live reporting. Top 3 Live Reporting Tools:
 Facebook: Share posts to your Facebook Page and use Facebook Live for streaming the events and
interviews.
 Twitter: Tweet in real-time and stream using Periscope.
 Instagram: Share photos and video clips and stream using Live Video Stories.
How Often to Post, Tweet and Stream During Live Events
Facebook: Due to the limitations of the algorithm, the best practice is to share three posts daily and use Facebook Live
at least twice when live reporting. Videos secure the most reach at 12.17% of total audience.
Twitter: During live events, the ideal tweet rate is once every 8-10 minutes. Tweets can be text-based, images, graphics,
or live streaming on Periscope.
Instagram: Again, due to the limitations of the algorithm, share photos or videos clips three times daily and live stream
a story at least twice per day.
Yet the report still mentions a gap between number of NGOs with accounts in Facebook, Twitter, Instagram & Youtube
and share of live streaming users of respective platforms.
Key Statistics:
 Globally 52% of NGOs have used social media to report live. Of those, the top three live reporting tools are
Facebook (79%), Twitter (56%), and YouTube (23%). In terms of Europe 56% have used social media to
report live. Of those, the top three live reporting tools are Facebook (74%), Twitter (70%), and YouTube (23%).
 74% of consumers watch live videos at least once a week (AOL)
 47% of consumers expect to watch more live videos in 2017 compared to 2016 (AOL)
 74% of consumers watch live video content on their smartphone (AOL)

2.  (Livestream)
 San Diego Humane Society recently used Facebook Live to document the rescue of #92Yorkies and kick-off
a major digital fundraising campaign. Days of live streaming turned into weeks of news media coverage and
outpouring of public support. Today there is a #92Yorkie Facebook community where members continue to
share stories about their new furry family members. This was the start of a major digital fundraising campaign
in which nearly $100,000 was raised online through various platforms.
Links to supporting material and references:
 2017 Global NGO Online Technology Report
http://techreport.ngo/previous/2017/
 How to Report Live from Nonprofit Events and Conferences
http://www.nptechforgood.com/2017/10/10/how-to-report-live-from-nonprofit-events-and-conferences-2/
 Livestream Look Ahead: live video in 2017
http://lp.livestream.com/rs/582-GOU-684/images/Look%20Ahead%20-
%20Live%20Video%20in%202017.pdf?mkt_tok=eyJpIjoiTXpJNVlqUXpNMlV6TWpneSIsInQiOiI1eWMwR01
3SFl3YXYycHhKbG03czNaWEcwajlXdWpsaDNqNmtUUUVLVWRGWlVjbDVoa1VRWU9nK0w5TjRXeWgxd
0FieVlZcmNYMTJIYlFQSEY2WnVDT3Z2SmtadnljY3lKXC9mZEJQUGVQc1V3aGduR0VPOXZaM2lFS0ZR
QXJQRmMifQ%3D%3D
 2017 State of the Video Industry Research Study, AOL. LIVE VIDEO WILL DOMINATE
https://advertising.aol.com/the-power-of-open
 Case: Ride for Charity (p. 24)
https://www.mobilecause.com/downloads/FacbookLiveFundraisingWebinar-MobileCause.pdf
 Case: Facebook Live For Nonprofits: How Live Streaming Helped One Org Raise Almost $100K
https://npengage.com/nonprofit-fundraising/facebook-live-for-nonprofits-sdhumane/
 Case: Recycling PSA campaign brings live streaming to billboards across the US
https://digiday.com/marketing/recycling-psa-campaign-brings-live-streaming-billboards-across-u-s/