Social Media and Journalists: Part 4


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Presentation to journalists in Singapore. This part covers Facebook, Google+ Hangouts, and LinkedIn. Download PPT to get the notes and the URLs. March 19-23, 2012. (Part 4 of 4.) Part 1 covers concepts and definitions. Part 2 covers Twitter, Tumblr and Pinterest. Part 3 covers Storify, Instagram, YouTube and WordPress.

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  • Parts 1, 2 and 3 are available on SlideShare.
  • The first 6 were covered in Parts 2 and 3. Available on SlideShare.
  • Many journalism organizations use Facebook as a link between their brand and other social media venues. NOTE here The Globe and Mail refers to a Google+ Hangout.
  • It means you don’t have to “friend” people back to allow them to see your updates. See: Source:
  • Nick Kristof of The New York Times is one of the most active journalists on Facebook.
  • Nick Kristof (2)
  • Nick Kristof (3)
  • Useful tips for how journalists can get more out of Facebook.
  • On Jan. 30, 2012, President Obama participated in a 50-minute Google+ Hangout. He answered unscripted questions from ordinary citizens.
  • An example (bad use) was the way The New York Times and The Washington Post exploited Facebook in the aftermath of the Virginia Tech killings (2007).
  • Part 3 of 3: Integration of social media tools into journalism; examples
  • Social media enables us to use our greatest resource – our audience.
  • Five slides follow so we can discuss these ONE at a time.
  • OBSERVE how they deal with comments or replies from regular people. If they get a lot of interaction – why? If not – why not? You can learn from this.
  • You can’t just throw spaghetti at the wall and hope something will stick. You have to spend some time playing and exploring, but when it comes to really trying to use social media to get some value out of it, you’ve got to draw the line somewhere.
  • Journalists are not STRATEGIC by nature … but it will help you (with time management especially) if you DO adopt some strategies for how you use and explore social media.
  • QUALITY vs. quantity (but audience size also counts). If you are getting really useful or helpful information from a few devoted people in the audience, this might be of great value. In other words, success in social media is not all about getting lots of hits or something like that.
  • Things are always changing. The BIG THING in one part of the world is a no-show in another part. Audiences wax and wane.
  • You still have to produce journalism. MANAGE your TIME wisely.
  • It’s a kind of ECOSYSTEM. It’s always evolving, and the right mix for YOU depends on what YOU’RE doing, who you are, what your specialty is.
  • And don’t forget the biggest asset – the AUDIENCE!
  • Social Media and Journalists: Part 4

    2. 2. MORE SOCIAL MEDIA TOOLS  Twitter  YouTube  Tumblr  WordPress  Pinterest  Facebook  Storify  LinkedIn  Instagram  Google+ Hangouts
    3. 3. Many journalism organizations use Facebook as a linkbetween their brand and other social media venues.
    4. 4. FACEBOOK About 40 journalists at The New York Times are now using Facebook subscribe, a new feature (since December 2011). Source: information:
    5. 5. Nick Kristof of The New York Times is one of the most active journalists on Facebook.
    6. 6. Kristof uses Facebook mainly for professional communications.
    7. 7. Note the number of likes and comments.
    8. 8. Resource:
    9. 9. GOOGLE+ HANGOUTS  Requires a download (Google voice and video chat; free)  Uses the familiar YouTube interface  Up to 10 people can participate in the same video chat  The session can be saved and viewed later by others
    10. 10. On Jan.30, 2012, President Obamaparticipated ina 50-minuteGoogle+Hangout. Heansweredunscriptedquestionsfrom ordinarycitizens.
    11. 11. LINKEDINBusiness journalists: Follow a company from its Company Page You can follow up to 1,000 companies Get updates via e-mail
    12. 12. Resource:
    13. 13. Resource:
    14. 14. LINKEDINAll journalists can: Create a resume (c.v.) Link up with past and present colleagues Link up with sources
    15. 15. LinkedIn: A journalist’s public profile
    16. 16. A WORD ABOUT COMMUNITIESMany of the social media sites, ornetworks, are big and diverse (likeFacebook).Not really “communities.”
    17. 17. A WORD ABOUT COMMUNITIESMany of the social media sites, ornetworks, are big and diverse (likeFacebook).But some sites (like Flickr) containdistinct communities, in whichmembers know one another well.
    18. 18. A WORD ABOUT COMMUNITIESMany of the social media sites, ornetworks, are big and diverse (likeFacebook).But some sites (like Flickr) containdistinct communities, in whichmembers know one another well.Be mindful of “invading” a communityor abusing people’s networks.
    19. 19. A WORD ABOUT ETHICSIn May 2011, the American Society of NewsEditors (ASNE) published a handycollection of social media guidelines from18 different news organizations.To download thePDF, searchGoogle for “10Best Practices forSocial Media”
    20. 20. ASNE’S 10 “BEST PRACTICES”1. Traditional ethics rules still apply online.2. Assume everything you write online will become public.3. Use social media to engage with readers, but professionally.4. Break news on your website, not on Twitter.5. Beware of perceptions.* * Conflict of interest; likes and retweets
    21. 21. ASNE’S 10 “BEST PRACTICES”6. Independently authenticate anything found on a social networking site.7. Always identify yourself as a journalist.8. Social networks are tools not toys.9. Be transparent and admit when you’re wrong online.10.Keep internal deliberations confidential.
    23. 23. Us Them
    24. 24. WHAT JOURNALISTS DOWITH SOCIAL MEDIA Invite comments & feedback from readers/viewers Find & follow useful sources of information Follow & learn from other journalists Share useful links Report breaking news, live
    25. 25. WHAT JOURNALISTS DOWITH SOCIAL MEDIAInvite comments & feedback fromreaders/viewers Make it clear you’re reading, listening Respond appropriately Show respect Ignore idiots
    26. 26. WHAT JOURNALISTS DOWITH SOCIAL MEDIAFind & follow useful sources of information Interested citizens NGOs Government officialsNote: Some will be background oroff the record
    27. 27. WHAT JOURNALISTS DOWITH SOCIAL MEDIAFollow & learn from other journalists Partly this satisfies your own desire for news Partly it can teach you good (and bad) habits (avoid the bad ones)
    28. 28. WHAT JOURNALISTS DOWITH SOCIAL MEDIAShare useful links You should not share a link to something that adds nothing new You should share links to other sources (not only to your news organization)
    29. 29. WHAT JOURNALISTS DOWITH SOCIAL MEDIAReport breaking news, live Before doing this, weigh the costs and benefits How many regular people really care? Doing this well can attract new viewers, readers Rare: Not many events warrant this
    30. 30. You can’t do everything.
    31. 31. 1. SET PRIORITIESHow can social media help you in yourspecific work?Should your social media identity representyou as an individual (reporter)?Or should you downplay your individualidentity and emphasize a news productinstead?Should you do both? Can you?
    32. 32. 2. EXPLORE OPTIONSSet aside a specific amount of time eachworkday to “play” with social media.Limit this time carefully.Check out what your competitors aredoing.Seek out the audience you want to have foryour news product(s).
    33. 33. 3. CHOOSE AND USESelect which social media tools and/orsites you will focus on.Limit them to what you can manage.Commit to using them every day.Observe and follow typical usage patterns:for example, microblogging vs. full-scaleblogging.
    34. 34. 4. TRACK, MEASURE, EVALUATESet goals and establish time frames.Watch the stats (visits, users, pageviews,followers, retweets, etc.).Record and analyze significant events (forexample, a big spike in pageviews orretweets).Track user engagement—not only howmany but also when (day and time).
    35. 35. Success can come insmall numbers.
    36. 36. Success can come insmall numbers.This is not an exactscience.
    37. 37. Success can come insmall numbers.This is not an exactscience.Don’t get carried away.
    38. 38. To understand socialmedia, you must use it.
    39. 39. Us Them
    40. 40. SOCIALMEDIAPresentation by Mindy McAdamsUniversity of Florida,
    41. 41. Keep up on the latest news and tipsabout social media and journalists: these sources on Twitter for updateson the social media universe:@NiemanLab@mashable