I am interested in using free classes, webinars and events to increase awareness of our services
The Goal: increase awareness of our services
The Real Goal: to get people to give us money
Who are you trying to reach?
Selecting a topic
Demonstrate our thought leadership
Share our knowledge and insight
Offer our assistance
Enhance our credibility
Blah blah blah
Yadda yadda yadda
What do you want to tell them? What do they want to talk about?
What does your audience care about? What do they worry about?
Select a topic your audience cares about
ATDC brown bag on social media for entrepreneurs
“ From Ramen to Riches” for GT students involved in research
Marketing workshop for independent inventors
Steam System Assessment workshop for engineers
Where? Hodges meeting room ATDC community room TSRB Featherbone Communiversity GT Savannah campus Burson Center in Carroll County
Free or not free? FREE NOT FREE Online Use Go To Webinar E-course with DLPE (fee: 30% of gross revenue ) Or work with a partner On campus Use EventBrite DLPE (fee: 30% of gross revenue) Or work with a partner Off campus Use EventBrite DLPE (fee: 10% of gross revenue) Or work with a partner
Technology Association of Georgia
Local professional association
Local Chamber of Commerce
I will be…
disappointed if fewer than 10 people attend.
thrilled if at least 120 people attend
satisfied if we get one new client
delighted if Sally Decision-Maker and Joe Checkbook attend
pleased if we can help just one person
How to get people to attend? Promoting your event
Send invitations, not announcements, using EventBrite
Send an e-mail to [email_address]
Add it to your LinkedIn update and LinkedIn Group events
Add it to calendar and event websites like eventful
Ask for it be listed on the big GT calendar
Ask your business partners to promote it in their newsletters
Ask Nancy Fullbright to write a press release
Create a promotional slide show and post it on Slideshare
Contact relevant bloggers and ask them to make a mention
Invite a local blogger and ask them to write a post
Create a Ning community
Video a short promo for the event and post it on YouTube
Create a Tumblr page
Tweet about it on Twitter
Create a FaceBook page for the event
Create a killer slideshow
Create a one-page handout
Provide water, at least
Videotape or photograph the event
Ask everyone to sign in
Plan a follow-up survey
Create a Google alert to monitor your web presence
Review lessons learned
Evaluate the event against your goals
Add the names to TechTrac or your client list
Send an e-mail to thank them for attending
Survey the attendees for feedback
Share “sales leads” with your colleagues
Plan the next event
Set up a roundtable discussion.
Create a series of events – one per month.
Do a webinar on a case study.
Record the webinar so it can be re-broadcast.
Record the webinar in advance.
Tell me on which topics you want more information Using e-mail invitations effectively LinkedIn and LinkedIn Groups Creating a FaceBook page Making better slide shows Identifying relevant blogs Writing blog posts Creating a Ning community Creating a Tumblr page Managing invitation lists Setting up Google alerts Creating a printed invitation Identifying the right audience Monitoring your online reputation Tips for schmoozing people Working with DLPE to create classes Identifying possible partners for events Setting goals for an event Creating a promotional plan for a specific event Creating effective hand-out materials Using Go-To-Webinar E-mail marketing for a specific event Creating e-newsletters Creating a follow up survey Using Twitter Video taping events Event planning Public speaking/presentation skills