The Goal


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The Goal

  1. 1. I am interested in using free classes, webinars and events to increase awareness of our services
  2. 2. The Goal: increase awareness of our services
  3. 3. The Real Goal: to get people to give us money
  4. 4. Who are you trying to reach?
  5. 5. Selecting a topic <ul><li>Demonstrate our thought leadership </li></ul><ul><li>Share our knowledge and insight </li></ul><ul><li>Offer our assistance </li></ul><ul><li>Enhance our credibility </li></ul><ul><li>Blah blah blah </li></ul><ul><li>Yadda yadda yadda </li></ul><ul><li>Yawn </li></ul>
  6. 6. What do you want to tell them? What do they want to talk about?
  7. 7. What does your audience care about? What do they worry about?
  8. 8. Select a topic your audience cares about
  9. 9. Examples <ul><li>ATDC brown bag on social media for entrepreneurs </li></ul><ul><li>“ From Ramen to Riches” for GT students involved in research </li></ul><ul><li>Marketing workshop for independent inventors </li></ul><ul><li>Steam System Assessment workshop for engineers </li></ul>
  10. 10. Where? Hodges meeting room ATDC community room TSRB Featherbone Communiversity GT Savannah campus Burson Center in Carroll County
  11. 11. Free or not free? FREE NOT FREE Online Use Go To Webinar E-course with DLPE (fee: 30% of gross revenue ) Or work with a partner On campus Use EventBrite DLPE (fee: 30% of gross revenue) Or work with a partner Off campus Use EventBrite DLPE (fee: 10% of gross revenue) Or work with a partner
  12. 12. Possible partners <ul><li>Technology Association of Georgia </li></ul><ul><li>Microsoft </li></ul><ul><li>CEO Council </li></ul><ul><li>Local professional association </li></ul><ul><li>Federal Reserve </li></ul><ul><li>Student groups </li></ul><ul><li>Local Chamber of Commerce </li></ul>
  13. 13. Define success <ul><li>I will be… </li></ul><ul><ul><li>disappointed if fewer than 10 people attend. </li></ul></ul><ul><ul><li>thrilled if at least 120 people attend </li></ul></ul><ul><ul><li>satisfied if we get one new client </li></ul></ul><ul><ul><li>delighted if Sally Decision-Maker and Joe Checkbook attend </li></ul></ul><ul><ul><li>pleased if we can help just one person </li></ul></ul>
  14. 14. How to get people to attend? Promoting your event
  15. 15. Promotion <ul><li>Send invitations, not announcements, using EventBrite </li></ul><ul><li>Send an e-mail to [email_address] </li></ul><ul><li>Add it to your LinkedIn update and LinkedIn Group events </li></ul><ul><li>Add it to calendar and event websites like eventful </li></ul><ul><li>Ask for it be listed on the big GT calendar </li></ul><ul><li>Ask your business partners to promote it in their newsletters </li></ul><ul><li>Ask Nancy Fullbright to write a press release </li></ul><ul><li>Create a promotional slide show and post it on Slideshare </li></ul><ul><li>Contact relevant bloggers and ask them to make a mention </li></ul><ul><li>Invite a local blogger and ask them to write a post </li></ul><ul><li>Create a Ning community </li></ul><ul><li>Video a short promo for the event and post it on YouTube </li></ul><ul><li>Create a Tumblr page </li></ul><ul><li>Tweet about it on Twitter </li></ul><ul><li>Create a FaceBook page for the event </li></ul>
  16. 16. Preparing <ul><li>Create a killer slideshow </li></ul><ul><li>Create a one-page handout </li></ul><ul><li>Provide water, at least </li></ul><ul><li>Videotape or photograph the event </li></ul><ul><li>Ask everyone to sign in </li></ul><ul><li>Plan a follow-up survey </li></ul><ul><li>Create a Google alert to monitor your web presence </li></ul>
  17. 17. Follow through <ul><li>Review lessons learned </li></ul><ul><li>Evaluate the event against your goals </li></ul><ul><li>Add the names to TechTrac or your client list </li></ul><ul><li>Send an e-mail to thank them for attending </li></ul><ul><li>Survey the attendees for feedback </li></ul><ul><li>Share “sales leads” with your colleagues </li></ul><ul><li>Plan the next event </li></ul>
  18. 18. Random Ideas <ul><li>Set up a roundtable discussion. </li></ul><ul><li>Create a series of events – one per month. </li></ul><ul><li>Do a webinar on a case study. </li></ul><ul><li>Record the webinar so it can be re-broadcast. </li></ul><ul><li>Record the webinar in advance. </li></ul>
  19. 19. Resources <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  20. 20. Tell me on which topics you want more information Using e-mail invitations effectively LinkedIn and LinkedIn Groups Creating a FaceBook page Making better slide shows Identifying relevant blogs Writing blog posts Creating a Ning community Creating a Tumblr page Managing invitation lists Setting up Google alerts Creating a printed invitation Identifying the right audience Monitoring your online reputation Tips for schmoozing people Working with DLPE to create classes Identifying possible partners for events Setting goals for an event Creating a promotional plan for a specific event Creating effective hand-out materials Using Go-To-Webinar E-mail marketing for a specific event Creating e-newsletters Creating a follow up survey Using Twitter Video taping events Event planning Public speaking/presentation skills