Social Media Presentation


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Social Media Presentation

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  5. 5. THE NUMBERS<br />52% of Europeans use the internet<br />1.7 billion users worldwide<br />The internet usage grew 380% in last 10 years<br />80% or 1 in 3 searches are local <br />
  6. 6. How do you Start <br />Blogging <br />Free<br />Google loves them!<br />Quick and easy to start. <br />
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  10. 10. Join Local Groups within them. <br />Facebook<br />E Cadamy<br />Twitter<br />Linked –in <br />
  11. 11. Great Examples <br />Facebook – gets people to join their page at student fairs<br />Offer a great prize draw<br />Their CRM <br />
  12. 12. Examples <br />Kogi Barbeque in Los Angeles <br />Small business with a couple of Taco Trucks<br />Tweet where they will be<br />4500 followers <br />T Shirt design competition ran on line<br />Reached cult status<br />
  13. 13. Examples<br />Duke of York and Independent Cinema in U.K<br />Use Facebook Page to show clips<br />Twitter to direct people to tweets<br />All local audiences <br />Special Offers<br />Hired a full time person<br />
  14. 14. Examples<br />Wiggley Wormers <br />Put up gardening tips on twitter<br />Do a monthly Podcast for followers<br />
  15. 15. Examples<br />Coffee Groundz<br />Talks to followers about coffee<br />It has doubled its clientele with this one technique <br />
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  18. 18. Rules Of Engagement <br />You must be a person on line<br />Good Profile, interesting <br />Friendly picture<br />Don't sell, help people with problems<br />Give hints and tips<br />Integrate your on-line and off-line<br />
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  20. 20. Some Ideas you can do today<br />Create a voucher for your community on-line<br />Give away money to a charity for a week <br />Give a prize to your 1000 follower<br />Get your clients to design your store window<br />Get them to choose a range of products<br />Create an on-line competition <br />
  21. 21. Be an Expert<br />E Books<br />Give them away<br />Can be automated<br />Suit any business<br />
  22. 22. Neighbourhood Marketing<br />Marketing to people within a 10km Radius<br />Key Objectives<br />Reward Customer Loyalty <br />Increase awareness<br />Get new customers<br />
  23. 23. Reward Customers<br />Collect data <br />Get Birthday dates<br />Get customers to help you choose services<br />Organise Customer events<br />E.g. Dental clinic ran series of workshops on dental healthcare for moms and tots once a month<br />
  24. 24. Increase Customer Satisfaction <br />Ask for customer testimonials <br />Testimonial wall with testimonial of the month<br />Small booklet e.g fashion tips <br />Do you know who your customers are?<br />New or repeat?<br />Spend?<br />
  25. 25. Create Awareness<br />Have a simple flyer with all your services <br />Write effective sales letters <br />Do a street by street discount campaign <br />Do theme days <br />Local advertising with a voucher<br />Wear a logo<br />Do a joint promotion <br />
  26. 26. 2 Great Examples<br />
  27. 27. Networking <br />Chamber of commerce<br />BNI or Venture<br />Speed-networks <br />Enterprise Boards <br />Look on line<br />Start one up<br />
  28. 28.<br />I work with clients on a retainer to manage their local internet marketing plan <br />Build links, add all the social media, blog etc<br />Provide a monthly report on all activity <br />