J O U R 3340 Oct 6 Online Journalism


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An extensive overview of the types of convergence, how companies have implemented various strategies and the role of multimedia storytelling.

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J O U R 3340 Oct 6 Online Journalism

  1. 1. University of North Texas<br />Department of Journalism<br />Online Journalism 3340<br />Oct. 6, 2009<br />Newsrooms & Convergence –In Detail<br />
  2. 2. Today’s class<br />Convergence and newsrooms<br />Saving newspapers?<br />BLOG POST DUE THURSDAY, OCT. 8<br />Write 300 – 500 words on the impact/role of multimedia storytelling <br />Here are the links:<br />Knight Digital Media Center: Multimedia Storytelling<br />http://multimedia.journalism.berkeley.edu/tutorials/reporting/starttofinish/choose/<br />Online Journalism Review: “Multimedia Storytelling: when is it worth it? <br />http://www.ojr.org/ojr/stories/070210ruel/<br />
  3. 3. Types of News Websites<br />“Convergence” takes form in various ways<br />Uneven development due to:<br />Size of media company<br />Philosophy<br />Strategic <br />Competitive strategy<br />
  4. 4. Corporate Structure<br />Specific newspaper brands tied to the home town<br />Dallasnews.com<br />Washingtonpost.com<br />Nytimes.com<br />Umbrella sites<br />Newhouse News’ Regional Approach<br />AlabamaLive.com<br />NJ.com<br />ClevelandLive.com<br />Which approach is better? Does it matter?<br />
  5. 5.
  6. 6. Convergence: Ownership<br />Company owns multiple content or distribution channels<br />Disney/ABC<br />Viacom/CBS<br />GE/NBC<br />Fox<br />Time Warner<br />Leverage technology: synergy<br />Cross promote<br />Develop once, distribute in multiple platforms<br />Source: Rich Gordon - http://ojr.org/ojr/business/1068686368.php<br />
  7. 7. Convergence: Ownership<br />The critics:<br />Eliminating a “diversity of voices”<br />Reducing competition<br />Evolution of “communications” companies<br />Source: Rich Gordon - http://ojr.org/ojr/business/1068686368.php<br />
  8. 8. Convergence: Tactical<br />Partnerships between TV & Newspapers<br />Collaboration with competition<br />More “resources”: ‘feet on the street’<br />Generating eyeballs/readers<br /> Several critical issues:<br />Who runs the story first?<br />Role of the newspaper TV critic “covering” programs on the partner TV station<br />Source: Rich Gordon - http://ojr.org/ojr/business/1068686368.php<br />
  9. 9. Convergence: Tactical<br />Why Media General thinks it works<br />Tampa Tribune, WFLA, TampaTribune.com<br />Daily tips/information<br />Spot news<br />Photography<br />Enterprise reporting<br />“Franchises” – TV reporter with a newspaper column; City Hall reporter with a nightly spot on TV newscast<br />Public service<br />Events<br />Source: Rich Gordon - http://ojr.org/ojr/business/1068686368.php<br />
  10. 10. Convergence: Structure<br />Media company reengineers the newsroom to make it function like a “converged” newsroom<br />Orlando Sentinel: <br />Launched a 24-hour local cable news channel in partnership with Time Warner Cable<br />Created a staff of multimedia editors whose job it is to do whatever is necessary to get newspaper content -- and print reporters -- on the air. <br />The editors, most of whom come from broadcast backgrounds, coordinate between the two newsrooms, arrange talkbacks for print reporters and produce original TV programming, such as a weekly<br />Source: Rich Gordon - http://ojr.org/ojr/business/1068686368.php<br />
  11. 11. Convergence: Structure<br />Startribune.com, the Web site of the Minneapolis Star-Tribune<br />Hired a TV photographer and producer to serve as an online multimedia reporter. <br />Covers news events, shoots video, takes still photographs and creates multimedia presentations for the Web site.<br />Source: Rich Gordon - http://ojr.org/ojr/business/1068686368.php<br />
  12. 12. Convergence: Information Gathering<br />Retraining staff<br />Reporters learning how to shoot stills, videos and capture digital audio<br />Photographers learn how to shoot video along with stills<br />Evolution of “MoJos”, “Preditors” <br />Blurring of lines between print & broadcast<br />Source: Rich Gordon - http://ojr.org/ojr/business/1068686368.php<br />
  13. 13. Convergence: Presentation (Storytelling)<br />Multimedia packages<br />Reporting, writing, photography, audio, video, information graphics<br />Readers gets to interact <br />NY Times: How different groups spend their day<br />TampaBay.com: Mugshots<br />Charlotte Observer: The Smoky Mountains<br />Source: Rich Gordon - http://ojr.org/ojr/business/1068686368.php<br />
  14. 14. Types of News Websites<br />“Shovelware<br />What you read in the daily newspaper or see on TV is what you see on the website<br />Costs<br />Staffing<br />Lack of technology/content management system<br />Strategic decision<br />All stories written in traditional inverted pyramid style<br />What are the pros & cons? <br />
  15. 15. Types of News Websites<br />Periodic Updating<br />Mainly shovelware with some exceptions<br />Breaking News<br />Sports stories/scores<br />Some dedicated staff assigned <br />
  16. 16. Types of News Websites<br />Continuous Updating<br />Combination of shovelware and original packages<br />Wire-service (AP, Reuters) operation mentality<br />Sports stories/scores<br />Special ‘web-only’ reports<br />Extensive interactive features, graphics, including audio and video<br />Full-time dedicated staff <br />
  17. 17. Digital Storytelling Tools<br />Shovelware out, Within Media In<br />It’s no place for lazy journalists<br />Dig deeper, report more, drive to find more sources, quicker<br />Need to be more accurate and more thorough<br />Search, research and verify<br />
  18. 18. Integration<br />“Among-media”<br />Shovelware<br />Reproducing newspaper story as-is into newspaper<br />Posting video from newscast onto the web<br />“I think that the great fear was that we were all going to turn into three-headed monsters and do three times as much work in eight hours, and you just can’t. And, furthermore, you probably won’t do it that well; particularly in a market this size you can’t afford to have a mediocre person on TV or a mediocre news writer.” <br />Jim Riley, Director of Operations, of TBO.com<br />http://www.ojr.org/ojr/workplace/1017858030.php<br />
  19. 19. Integration<br />“Within-media”<br />Great reporting + multimedia using digital media tools: your pen, paper, digital recorder, digital video camera<br />Long form narrative meets digital story telling<br />Fully integrated into the story assignment process<br />Ability for more in-depth coverage<br />Better interviews<br />Greater consciousness of photos<br />Selected use of video<br />Fairness & accuracy still reign<br />
  20. 20. Types of Convergence<br />Storytelling or presentation: Using digital tools to create new forms of story telling.<br />Print<br />Broadcast<br />Internet<br />
  21. 21. Types of Convergence<br />Storytelling or presentation: Using digital tools to create new forms of story telling.<br />Broadcast<br />Internet<br />Print<br />
  22. 22. The Interactive Audience<br />Shorter lines of communication between journalists and audience<br />Traditional Media:<br />Readers v. Non-readers<br />Readers an ‘amorphous mass’<br />Defined audience – by geography<br />Circulation, ‘signal’<br />
  23. 23. The Interactive Audience<br />Now:<br />Individual, personalized, direct<br />Email addresses for reporters<br />Tracking readers: Story by story<br />Top Down<br />Editors to<br />Readers<br />Readers in <br />Control<br />Audience <br />Participation<br />
  24. 24. Participatory journalism - “We Media”<br />http://www.hypergene.net/wemedia/weblog.php?id=P36<br />