The obituary of the press release has been written time and time again, and with good reason. The days of lengthy, superlative-filled releases written by a company for the company should be over. Consumers of information - media and B2B/B2C consumers - want information that is useful and helpful to aid them in their journalistic endeavors or guide them towards a more informed purchasing decision.
Join PR Newswire and AZTC to learn about:
Changes in how content is found and consumed online
The major shift towards "content marketing" and the use of thought leadership as a marketing & advertising channel
How is the press release evolving, and how can it be used to support marketing, advertising, and public relations pros?
What are the benefits of syndication?
Five tips for crafting an evolved release or "content advisory"
Who Should Attend
Marketers, advertising, content, public relations, corporate communicators, or anyone responsible for promoting an organization.