Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

COMS305: Media Organisations and Professionals


Published on

A 300-level lecture on media organisations and professonals, as part of a course on media and social change.

  • Be the first to comment

COMS305: Media Organisations and Professionals

  1. 1. Media Organization/s <ul><li>Political and economic factors </li></ul><ul><li>What makes the media? </li></ul><ul><ul><li>Cruise threatening to pull MI3 ads for South Park critique </li></ul></ul>
  2. 2. Media Organizations
  3. 3. Media Organization/s <ul><li>Different perspectives on media organisation/s </li></ul><ul><li>Liberal pluralist </li></ul><ul><li>Political economic </li></ul>
  4. 4. Media Perspectives <ul><li>Liberal Pluralist perspective </li></ul><ul><li>News workers “gather” the news </li></ul><ul><li>It is something that is seen as pre-existent </li></ul>
  5. 5. Media Perspectives <ul><li>Liberal Pluralist perspective </li></ul><ul><li>Free market… free news media </li></ul>
  6. 6. Media Perspectives <ul><li>Liberal Pluralist perspective </li></ul><ul><li>“ All the News That ’ s </li></ul><ul><li>Fit to Print ” </li></ul>
  7. 7. Media Perspectives <ul><li>Political Economic perspective </li></ul><ul><li>The media are linked to economics in society </li></ul>
  8. 8. Media Perspectives <ul><li>Political Economic perspective </li></ul><ul><li>The media are linked to economics in society </li></ul><ul><ul><li>Global economic relations </li></ul></ul>
  9. 9. Media Perspectives <ul><li>Political Economic perspective </li></ul><ul><li>Dominant ideas are those of ruling class (see interview part 2) </li></ul>
  10. 10. Media Perspectives
  11. 11. Media Perspectives <ul><li>Political Economic perspective </li></ul><ul><li>Manipulative Model </li></ul><ul><ul><li>Media barons are seen as having direct control over content </li></ul></ul>
  12. 12. Media Perspectives <ul><li>Political Economic perspective </li></ul><ul><li>Structuralist Model </li></ul><ul><ul><li>Capitalism itself…news is a commodity </li></ul></ul><ul><ul><li>Advertising power increases </li></ul></ul>
  13. 13. Media Perspectives <ul><li>All perspectives </li></ul><ul><li>Acknowledge the media’s importance in democratic and totalitarian societies </li></ul>
  14. 14. Media Organization/s <ul><li>Conventions </li></ul><ul><li>Practices or techniques widely used in a field </li></ul>
  15. 15. Media Organization/s <ul><li>Roles and socialization </li></ul><ul><li>Built upon history and tradition </li></ul><ul><li>What is expected of you… </li></ul>
  16. 16. Media Organization/s <ul><li>Journalism as an honorable (and dangerous) profession </li></ul>
  17. 17. Media Organization/s <ul><li>Breaking conventions! </li></ul><ul><li>e.g. Naked News </li></ul>
  18. 18. Media Organization/s <ul><li>Breaking conventions ... or creating new ones? </li></ul>
  19. 19. Media Organization/s <ul><li>News routines </li></ul><ul><li>“ [P]atterned, routinized, repeated practices and forms that media workers use to do their jobs.” </li></ul><ul><ul><li>Beats </li></ul></ul><ul><ul><li>Source relationships </li></ul></ul>
  20. 20. Media Organization/s <ul><li>Routines </li></ul><ul><li>Time </li></ul><ul><li>Budget </li></ul><ul><li>Visual reliance </li></ul><ul><li>Audience maintenance </li></ul>
  21. 21. Media Organization/s <ul><li>Values </li></ul><ul><li>Unambiguity (clarity of event) </li></ul><ul><li>Meaningfulness (cultural proximity) </li></ul><ul><li>Consonance (predictability) </li></ul>
  22. 22. Media Organization/s <ul><li>Newsworthiness </li></ul><ul><li>Socially constructed </li></ul><ul><li>Reflects only a portion of society </li></ul>
  23. 23. Media Organization/s <ul><li>Gatekeeping </li></ul><ul><li>Editor selections </li></ul><ul><ul><li>Tension between advocacy and detachment </li></ul></ul>
  24. 24. Media Organization/s <ul><li>What are the structures behind bloggers? </li></ul>
  25. 25. Media Organization/s <ul><li>Objectivity </li></ul><ul><li>Separation of fact and value </li></ul>
  26. 26. Media Organization/s <ul><li>Six key practices of objectivity </li></ul><ul><li>Maintaining political neutrality </li></ul><ul><li>Observing prevailing standards of decency and good taste </li></ul><ul><li>Using documentary reporting practices, relying on physical evidence </li></ul>
  27. 27. Media Organization/s <ul><li>Six key practices of objectivity </li></ul><ul><li>4. Using standardized formats to package the news </li></ul><ul><li>5. Training reporters as generalists instead of specialists </li></ul><ul><li>6. Using editorial review to enforce these methods </li></ul>
  28. 28. Media Organization/s <ul><li>We accept certain levels of “ non-objective ” opinion </li></ul><ul><li>And counter with our own ... </li></ul>
  29. 29. Media Organization/s <ul><li>What norms exist for Jon Stewart? </li></ul><ul><li>Constant cynicism ? (see part 3 of Frontline) </li></ul>
  30. 30. Media Organization/s <ul><li>The perpetual importance of media is that they operate as a conduit for governments and elite interests </li></ul>
  31. 31. Media Organization/s <ul><li>Hegemony </li></ul><ul><li>News content helps to recruit and maintain support for attitudes that support dominant groups </li></ul><ul><li>Not conscious or deliberate </li></ul>
  32. 32. Media Organization/s <ul><li>Which voices are allowed in? </li></ul>
  33. 33. Media Organization/s <ul><li>Alternative voices </li></ul><ul><li>Allows for APPARENT debate </li></ul><ul><li>Doesn ’t shift status quo </li></ul><ul><ul><li>Who ’s listening? </li></ul></ul>
  34. 34. Media Organization/s <ul><li>What about minorities? </li></ul><ul><li>Pakeha frame? </li></ul>