12. A good message will spread. Source: David Wilcox, The Social Reporter
13. Corporate = control = democracy + + Source: “What’s next in media: by Neil Perkin
14. It’s OK to be a person. GlobalGiving Tweet: “Intense debate going around the office about what spice/flavoring/condiment should be in the 4th holder. Salt, pepper, garlic powder and...?” Response from Stephanie Strom (New York Times): “@GlobalGiving: Cinnamon. Very healthy.”
20. Not every message will applaud you. But if you talk openly about failure, most people will want to help you.
21. Obama won through social media Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman
22. Source: “Creating Your Organization's Social Media Strategy Map” by Beth Kanter In the end: Iconic Obama art becomes everyone’s tool for self-expression.
25. The whole idea is to be in the conversation : To raise your profile. To interact with people in your sector/region. Before your forced into it. So your communication isn’t only asking for $. 80/20