125 Clickass Copywriting Tips

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Ready to sharpen your #copywriting skills? Here are 125 quick tips organized in 14 chapters—from veteran copywriter, creative director, and SlideShare keynote author Barry Feldman.

Marketing Business

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Marketing today requires doing a little bit of everything from creative writing to HTML to light Photoshopping. There are a ton of free tools to make those tasks easier and scalable. Originally presented at Suffolk University's Bridging the Gap Conference--April 18th, 2014. WEB APPS http://zapier.com https://ifttt.com/ http://twitterfeed.com/ http://gaggleamp.com http://landerapp.com/ https://support.google.com/analytics/answer/1033867?hl=en http://99designs.com/ http://visual.ly http://www.alexa.com/ http://www.hubspot.com/blog-topic-generator http://www.wordle.net/ www.inboundwriter.com http://litmus.com/ http://www.inboundwriter.com/ https://www.optimizely.com/ http://thenounproject.com/ http://fortawesome.github.io/Font-Awesome/ https://www.facebook.com/help/459892990722543/ http://ads.twitter.com https://plzadvize.com/ DESKTOP APPS https://itunes.apple.com/us/app/caffeine/id411246225?mt=12 http://jumpcut.sourceforge.net/ http://www.gifgrabber.com/ http://www.gimp.org/ EMAIL TOOLS http://getsignals.com http://www.yesware.com/ http://www.boomeranggmail.com/ http://rapportive.com/ http://www.wisestamp.com/ http://verify-email.org MOBILE APPS https://play.google.com/store/apps/details?id=com.xuchdeid.clear https://itunes.apple.com/us/app/cardmunch-business-card-reader/id478351777?mt=8 BROWSER PLUGINS https://chrome.google.com/webstore/detail/omnidrive/gpnikbcifngfgfcgcgfahidojdpklfia?hl=en-US https://addons.mozilla.org/en-US/firefox/addon/klout/ LEARNING PLATFORMS http://www.google.com/analytics/learn/ http://www.codecademy.com/ http://teamtreehouse.com/ https://generalassemb.ly/ http://www.intelligent.ly/ http://smarterer.com/

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If you are like many people, even the thought of delivering a speech in front of an audience will get your palms sweating. The fear of public speaking ranks high among the most common phobias, and for good reason: most of us approach the situation with the wrong mindset, which in turn makes us live out our worst fears in a public forum. As Michael Parker notes in IT’S NOT WHAT YOU SAY: How to Sell Your Message When It Matters Most (A TarcherPerigee paperback; on sale January 2016), our fixation on the content of our words – and not the presentation of ourselves – is what brings us down. Once the Vice-Chairman of London’s Saatchi & Saatchi, and one of the world’s most experienced advertising pitch men, having made more than 1,000 pitches in his successful career, Parker has learned first-hand that an effective presentation, a job interview, or even a speech at a wedding hinges on our ability to portray ourselves as passionate, relatable, and collected. But, if we are focused on what we say, and not how we act, we will fail to persuade our audience. Applied in the boardroom, at the pulpit, or even in conversation, these tenets will help you present better in any situation.

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In this PRODUCTIZED keynote, Marty Cagan discusses the critical traits and behaviors of many of our industry’s best product teams. Marty has had the extremely good fortune to be able to work with many of the very best technology product teams in the world. People creating the products you use and love every day. Teams that are literally changing the world. What he has learned is that there is a profound difference between how the very best product companies create technology products, and the rest. There are differences that cover everything from how the leaders behave, to the level of empowerment of teams, to how the organization thinks about funding, staffing and producing products, down to how product, design and engineering collaborate to discover effective solutions for their customers. With a grateful nod to Ben Horowitz’s classic Good Product Manager/Bad Product Manager, for those that have not yet had the opportunity to participate in, or observe a strong product team up close, in this keynote, Marty gives us a glimpse into some of the important differences between strong product teams and weak teams.

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Most projects, presentations or initiatives are driven by facts and features the team believes will help them deliver a product or message. While facts and data are important for setting the stage and communicating goals, they’re rarely what persuades an audience or gets them to take action. In this workshop, you will learn how to use that connection, by teaching basic skills in visual thinking and storytelling that will that transform projects and initiate action.

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In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods. Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design. For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/

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Yuan Wang

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Finding Product Market Fit

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Robin Yjord

Successful marketers know how to use psychological principles to understand their customers, in order to deliver exactly what those customers need and want. All it takes is a little psychological insight, and you're ready for roll. Psychology is power, and applying the following principles to your business can define a whole new approach, and lead to more marketing success than you ever thought possible.

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See it with animations! https://vimeo.com/179236019 It’s impossible to win over an audience with a bad presentation. You might have the next big thing, but if your presentation falls flat, then so will your idea. While every audience is different, there are some universal cringe-worthy presentation mistakes that are all too common. Whether you’re an amateur or a seasoned presenter, you should always avoid this list of top 10 things your audience hates. Are you committing any of these 10 fatal presentation sins? For more presentation help, visit stinsondesign.com/blog

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This is the talk I gave January 12, 2017 at the G20/OECD Conference on the Digital Future in Berlin. I talk about fitness landscapes as applied to technology and business, the role of unchecked financialization in the state of our politics and economy, and why technology really wants to create jobs, not destroy them. (There is a separate PDF version, but some readers said the notes were too fuzzy to read.)

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Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating. In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google. Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history. In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works is a new book that explains how to do just that. This is a visual preview of How Google Works. You can pick up a copy of the book at www.howgoogleworks.net

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