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27 September 2012 Slides from the presentation that I shared with Florida International University professional communication students and faculty, and members of the STC Palm Beaches Chapter. ...

27 September 2012 Slides from the presentation that I shared with Florida International University professional communication students and faculty, and members of the STC Palm Beaches Chapter. Presentation covers tips for Optimizing your LinkedIn profile for professional communication network building.

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Optimizing your LinkedIn profile for professional communication network building Presentation Transcript

  • 1. Optimizing LinkedIn for building professional communication networks STC Membership can elevate your career  The Society for Technical Communication (STC) is a professional society for the advancement of the theory and practice of technical communication.  Promotes the profession  Provides a network of peers  STC Chapters: geography-based communities  Special Interest Groups (SIGs): virtual communities with shared interests  MySTC: members-only social network  Professional publications Sept. 2012 STC Intercom article by student member!  Exclusive Job Assistance  TechComm Body of Knowledge (BOK)  Meetings, web seminars, workshops, conferences, infrastructure…Society for Technical Communication (STC) Palm Beaches Chapter 1
  • 2. Optimizing LinkedIn for building professional communication networks STC Palm Beaches Chapter  The STC Palm Beaches chapter provides learning, networking, and employment opportunities for technical communication professionals in SE Florida Serving Monroe, Dade, Broward, Palm Beach, and Martin counties.  Our STC Palm Beaches Chapter overall goals: Promote technical communication excellence Provide relevant continuing education Provide opportunities for practical skill building (volunteer for best results) Provide local community resources Support future technical communicators  Chapter members and non-members alike are welcome Join the STC Palm Beaches Chapter group on LinkedIn Attend STC Palm Beaches Chapter eventsSociety for Technical Communication (STC) Palm Beaches Chapter 2
  • 3. Optimizing LinkedIn for building professional communication networks Barrie Byron  More than 20 years in the professional communication industry  STC Associate Fellow Only 2 percent of STC members attain this distinction  Active member and volunteer leader in many organizations STC Palm Beaches Chapter STC Philadelphia Metro Chapter STC Greater New York and Philadelphia Regional TechComm Competition  Toastmasters International Advanced Communicator Gold (ACG), Advanced Leader District 38 Public Relations Officer (150 clubs, 4,000 members) Princeton Toastmasters VP Public Relations  LinkedIn enthusiastic and charter member Active participantSociety for Technical Communication (STC) Palm Beaches Chapter 3
  • 4. Optimizing LinkedIn for building professional communication networks Improve your profile on the world’s largest business network The world’s largest business network  2002: Founded  2003: Launched  2006: Profitable  2012: Reportedly worth $1.575 billion  2012: More than 175 million registered users in more than 200 countries and territories (was 135 million in November 2011)  Are you in?Society for Technical Communication (STC) Palm Beaches Chapter 4
  • 5. Optimizing LinkedIn for building professional communication networks Networking is having 2-way conversations  Networking is simply having conversations with people that you know As job seekers, networking might be perceived as looking for a job As knowledge seekers, networking can be finding answers to the questions we have As professionals, networking is staying engaged with our connections  LinkedIn, and all networking, is a 2-way conversation Respond and react Initiate and customize Personalize your communication, always use a person’s name and address their interests and mention your common interestsSociety for Technical Communication (STC) Palm Beaches Chapter 5
  • 6. Optimizing LinkedIn for building professional communication networks My favorite things that LinkedIn lets us do  Connect with former colleagues, even when contact information and email addresses change  Communicate with relevant LinkedIn members, even if you are not directly connected  Track relationships and visualize our professional network using LinkedIn maps  Sort connections by geography, tags, industry, company, and so on  Document our growing skill base (the stuff we know and are good at)  Verify our track record  Validate our reputation and articulate our individual qualities Recommendations and testimonials about our contributions Clients, colleagues, presentations, publications, and so onSociety for Technical Communication (STC) Palm Beaches Chapter 6
  • 7. Optimizing LinkedIn for building professional communication networks LinkedIn: it’s more than our connections  Profile  Contacts  Companies  Groups  Jobs  Events  Questions  Discussions  News, blogs, answers, applications… and more!Society for Technical Communication (STC) Palm Beaches Chapter 7
  • 8. Optimizing LinkedIn for building professional communication networks Companies  Follow companies  Conduct advanced searches Geography, industry, hiring, size, connection relationships  Review careers section, statistics, connections  Perform blind, "reverse," and company reference checks  Dynamics and staffing  Where did employees come from?  Where did former employees go to?  Check your prospective managers recommendations  Research the company (news, departures)  Find the person who had the job that you are interviewing forSociety for Technical Communication (STC) Palm Beaches Chapter 8
  • 9. Optimizing LinkedIn for building professional communication networks Your profile: enhance your search engine results  Do a web search on your name; then optimize your profile to improve search results  Add your website, blog, twitter, and other links to your LinkedIn profile  Add your volunteer leadership roles to current positions  Include your name or descriptive terms in the link Websites barriebyron.wordpress.com not blog not Personal website Your descriptive link creates instant search-engine optimization  Ensure that your public profile setting is set to “Full View”  Use LinkedIn applications to share more information (blogs, slide shares, publications)Society for Technical Communication (STC) Palm Beaches Chapter 9
  • 10. Optimizing LinkedIn for building professional communication networks Jobs: Increase the relevancy of your search  Jobs > Find Jobs Sign up for email alerts  Look for jobs by company  Prepare for job or knowledge quest interviews Find out about the people that you are meeting  Gauge the health of a company  View company statistics  See who is viewing your profile  Keep your status current  Participate and communicate with your network  Read and participate in LinkedIn Job Search questions and answersSociety for Technical Communication (STC) Palm Beaches Chapter 10
  • 11. Optimizing LinkedIn for building professional communication networks Search: for people like you, where do they work?  Find people with educational and work experience like yours to see where they work  People > Advanced search Zip code Key words Job title (current or past) Company (current or past) SchoolSociety for Technical Communication (STC) Palm Beaches Chapter 11
  • 12. Optimizing LinkedIn for building professional communication networks Apply for the job  Apply Now button Use LinkedIn to apply Add a personal cover letter Reuse the same posted resume  Apply on Company Website button Follow established company procedure  Track your activity and job applications Spreadsheet: date, contact, title, what you said in your letterSociety for Technical Communication (STC) Palm Beaches Chapter 12
  • 13. Optimizing LinkedIn for building professional communication networks Participate: Comment on status updates  Send congratulatory messages for new jobs and other status updates  Status updates appear on the Home > LinkedIn Home page Enable or disable status update notification emails  All social media is (or should be) a two-way conversation  Comments and “like” are good ways to stay in touch Dont be pushy about promoting yourself Its more important to let your contacts know youre around and active Make it about them, you are commenting on their statusSociety for Technical Communication (STC) Palm Beaches Chapter 13
  • 14. Optimizing LinkedIn for building professional communication networks Profiles: Models  Incomplete profile (my mom) Only a few connections Auto-generated URL No: job title, job history, recommendations, groups  Complete profile (mine) Connections, recommendations, groups, events, discussions 100% complete Current Frequent status updates Yours?Society for Technical Communication (STC) Palm Beaches Chapter 14
  • 15. Optimizing LinkedIn for building professional communication networks Complete your profile, add custom touches  Work to maintain a “100% complete” profile  Ask for, and give, recommendations (be specific)  Use a quality description in your title (your “personal brand”)  Keep status current, post updates  Avoid mention of religion, politics, sex  Use a business-appropriate photo  Stealth mode job searching: Your name > Settings > PRIVACY CONTROLS > Turn on/off your activity broadcastsSociety for Technical Communication (STC) Palm Beaches Chapter 15
  • 16. Optimizing LinkedIn for building professional communication networks Invite and respond with a personal touch  Customize each LinkedIn invitation Avoid the generic “canned” message Craft a custom, personal invitation message, mention how you met “It was great working with you at ABC Company. I invite you to join my professional network on LinkedIn.”  After the invitation is accepted, send a personal response “I am pleased to connect our professional networks on LinkedIn” and offer to help them  It’s about them, not you  Use the Notes section to keep track of how and when you met, when you connected on LinkedIn, shared interests; consider adding TagsSociety for Technical Communication (STC) Palm Beaches Chapter 16
  • 17. Optimizing LinkedIn for building professional communication networks Action items to improve your profile 1. Strive for 100% complete 2. Customize your URL www.linkedin.com/in/barriebyron 3. Craft a qualified “title” 4. Write a detailed, current, personalized essence-of-you summary 5. Use results-oriented job descriptions 6. Grow your network: build your connections (30K max), communicate 7. Give detailed, thoughtful recommendations (give 25) 8. Ask for recommendations (strive for at least 25) 9. Join groups: at least 5, and up to 25  College alumni, hobby, past employers, school, technology, industry, professional association, networking, STC, and so onSociety for Technical Communication (STC) Palm Beaches Chapter 17
  • 18. Optimizing LinkedIn for building professional communication networks Student profile tips for your interactive business card  Suggested headline: Communications Student, Florida International University  Suggested industry: Writing and Editing  Business-appropriate photo  Lock down your Facebook or make G-rated  Highlight education and professional affiliations Major, minor, GPA, honors, awards STC and other professional organization membership status Volunteer leadership Internships  Use keywords in specialties  Link out to external sites, show writing experience Blogs, website, twitterSociety for Technical Communication (STC) Palm Beaches Chapter 18
  • 19. Optimizing LinkedIn for building professional communication networks Academic professionals and faculty profile tips  Groups: join all that apply Educational institution groups Alumni groups Professional groups  Specialties, keywords  Headline, industry  Consider linking out to your online portfolio  Blog or other online content  Publications  Increase your search results academia.edu the academic alternative ranks lower in search resultsSociety for Technical Communication (STC) Palm Beaches Chapter 19
  • 20. Optimizing LinkedIn for building professional communication networks Getting “in” and resources LinkedIn levels of membership  Free is good! Free is great!  Job SeekersSociety for Technical Communication (STC) Palm Beaches Chapter 20
  • 21. Optimizing LinkedIn for building professional communication networks Additional resources  LinkedIn Learning Center http://learn.linkedin.com/what-is-linkedin/  Answers http://www.linkedin.com/answers/  LinkedIn Maps http://inmaps.linkedinlabs.com/faq  Privacy http://learn.linkedin.com/settings/  Password: be secure! Unique password. Security breach June 2012.  STC Palm Beaches Group www.linkedin.com/groups?gid=1897153  Industry thought leader blogsSociety for Technical Communication (STC) Palm Beaches Chapter 21
  • 22. Optimizing LinkedIn for building professional communication networks Other social media tools + keep in touch  Google+  Email  Provider-agnostic (gmail, ymail)  Professional  Self-describing address  Twitter  Facebook: ensure your profile is private or keep it G-rated clean  Pinterest, others Questions? Keep in touch. Connect and converse often! www.linkedin.com/in/barriebyronSociety for Technical Communication (STC) Palm Beaches Chapter 22