The document discusses how a digipak combines the main product (album) with ancillary texts (additional packaging elements) to attract customers and drive sales. Specifically, it uses artwork on the front panel inspired by propaganda posters to convey the message that purchasing the album supports the artist. Additional elements like newspaper cutouts for the title and half of the artist's face on the back further pique customer interest and curiosity in the product. The combination of design elements is meant to persuade viewers through impactful visuals and subtle references to outside media sources.

1. Question 2:
How Effective is the Combination of
Your Main Product with Ancillary
Texts?
By Austen Nuttall

2. What is a Digipak?
The aim of a digipak is to attract customers into
buying the product. For example, this can be
done through artwork - to persuade and
attract the target audience as it stands out
from competitors.
Another way is by using special offers and
exclusive content, such as a free poster or an
extra track – a possible reason to buy the
digipak.

3. Front – Panel 1
The front, middle and back
panels where all inspired by
pop art and propaganda
posters.
I chose this as propaganda is a form of information.
During the World Wars, propaganda posters advertised
joining the army and doing your duty. By using a similar
style, I hope to achieve a similar effect - It’s your duty to
buy the album, to support the artist instead of an illegal
download. The propaganda style reinforces that my
artist is British.

5. The combination of red, white
and black have a strong
impact on the viewer. Red in
Asian culture is often
represented as hope and a
symbol of good luck, along
with the meaning of vigor and fire.
The black and white balances out the harmony
of colour through Yin-Yang (dark – light),
which enhances the visual appearance.

6. I chose to use newspaper
cut-outs to create the title of
the album “Information”. I
did this because newspapers
are a source of information.
This relates to the use of real
media texts such as fonts used in The Daily
Mail, The Sun and The Guardian. During
creation, I cut out letters from headlines and
adverts from those papers to create my title.

7. Middle –
Panel 2 + 3

8. Back Panel
I placed half of my artist’s face
on the left side of panel 4,
this way, when someone
looks at the track list they’re
able to identify the artist, whereas on my panel
1 I have only used a title and the artist’s name.
Another reference to propaganda art is a poster
by G Lacoste...

9. Poster by G Lacoste
The poster titled “Beware” was
my main influence when
creating panels 2 and 4. The
audience instantly recognises
that the cartoon character is
Hitler.
Although my artist is an unsigned
unknown, by only featuring half of
Brian’s face, the audience viewing
this panel will begin to question who
the artist is.