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Billboard magazine fact file
1.
2. Danyel Smith is the current editor for the magazine, and has
been since January 2011, although her career began in 1989 as a
writer.
Prometheus Global Media, formerly e5 Global Media, is the
publishing company for Billboard. It is an American company
based in New York City and was founded in December 2009.
Billboard Magazine was founded in Cincinnati on November 1,
1894 by William H. Donaldson and James Hennegan. It began as
a trade paper for the bill posting industry, titled Billboard
Advertising. A few years later, it began including news on
outdoor amusements. It did not become a magazine based on
the music industry until the 1960s.
3. Certain type of model/image used: The biggest stars in the
music industry
Issues/stories usually covered: News about popular music,
events about singers
Certain font/colour scheme: Different font and colour scheme
for main cover story, same font for magazine logo and cover
stories
Frequency: Weekly
Target Audience: Teens and young adults, ages 16-26
How they reach target audience with front covers: The models
they use are some of the most popular people in music right
now, and the cover stories are in their interest.