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Ec2009 ch15 e commerce strategy

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Nuth Otanasap
Nuth Otanasap

Chapter 15 e-commerce strategy

EducationBusiness
1 of 106
Chapter 15 E-Commerce Strategy and Global EC
Learning Objectives ,[object Object],[object Object],[object Object],[object Object]
Learning Objectives (cont.) ,[object Object],[object Object],[object Object]
Lonely Planet Travels from Place to Space ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lonely Planet Travels from Place to Space (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Lonely Planet Travels from Place to Space (cont.) ,[object Object],[object Object]
Lonely Planet Travels from Place to Space (cont.) ,[object Object],[object Object]
Lonely Planet Travels from Place to Space (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Lonely Planet Travels from Place to Space (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lonely Planet Travels from Place to Space (cont.) ,[object Object],[object Object]
Lonely Planet Travels from Place to Space (cont.) ,[object Object],knowledge
Lonely Planet Travels from Place to Space (cont.) ,[object Object],[object Object],[object Object]
Lonely Planet Travels from Place to Space (cont.) ,[object Object],[object Object],[object Object],[object Object]
Lonely Planet Travels from Place to Space (cont.) ,[object Object],[object Object],[object Object],[object Object]
Lonely Planet Travels from Place to Space (cont.) ,[object Object],[object Object],[object Object],[object Object]
Organizational Strategy ,[object Object],[object Object]
Organizational Strategy (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organizational Strategy (cont.) ,[object Object]
Organizational Strategy (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Organizational Strategy (cont.)
Organizational Strategy (cont.) ,[object Object],[object Object],[object Object]
Organizational Strategy (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Organizational Strategy (cont.) ,[object Object]
Organizational Strategy (cont.) ,[object Object],[object Object],[object Object],[object Object]
Organizational Strategy (cont.) ,[object Object]
Organizational Strategy (cont.) ,[object Object],[object Object],[object Object],[object Object]
Organizational Strategy (cont.) ,[object Object],[object Object]
Organizational Strategy (cont.) ,[object Object],[object Object]
Organizational Strategy (cont.) S W O T Weaknesses Opportunities Threats Strengths
Organizational Strategy (cont.) ,[object Object],[object Object]
Organizational Strategy (cont.) ,[object Object],[object Object]
Return on investment (ROI): ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Return on investment (ROI): ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EC Strategy: Concepts and Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EC Strategy (cont.) ,[object Object],[object Object],[object Object]
EC Strategy Initiation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EC Strategy Initiation Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EC Strategy Initiation Issues (cont.) ,[object Object],[object Object],[object Object],[object Object]
EC Strategy Initiation Issues (cont.) ,[object Object],[object Object],[object Object]
EC Strategy Formulation ,[object Object],[object Object],[object Object]
EC Strategy Formulation (cont.) ,[object Object],[object Object]
EC Strategy Formulation (cont.) ,[object Object],[object Object],[object Object],[object Object]
EC Strategy Formulation (cont.) ,[object Object],[object Object],[object Object]
EC Strategy Formulation (cont.) ,[object Object],[object Object]
EC Strategy Formulation (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
EC Strategy Formulation (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
EC Strategy Formulation (cont.) ,[object Object],[object Object],[object Object],[object Object]
EC Strategy Formulation (cont.) ,[object Object],[object Object]
EC Strategy Formulation (cont.) ,[object Object],[object Object]
EC Strategy Formulation (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EC Strategy Formulation (cont.)
Cost-Benefit Analysis ,[object Object],[object Object],[object Object],[object Object]
Cost-Benefit Analysis (cont.) ,[object Object],[object Object],[object Object],[object Object]
Cost-Benefit Analysis (cont.) ,[object Object],[object Object],[object Object]
Cost-Benefit Analysis (cont.) ,[object Object],[object Object]
Risk Analysis ,[object Object],[object Object],[object Object]
Risk Analysis ,[object Object]
Risk Analysis (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Risk Analysis (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Issues in Strategy Formulation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Issues in Strategy Formulation (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Issues in Strategy Formulation (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EC Strategy Implementation ,[object Object],[object Object]
EC Strategy Implementation (cont.) ,[object Object],[object Object],[object Object],[object Object]
EC Strategy Implementation (cont.) ,[object Object],[object Object],[object Object],[object Object]
Application Development ,[object Object],[object Object],[object Object]
Application Development (cont.) ,[object Object],[object Object],[object Object]
EC Strategy Implementation Issues ,[object Object],[object Object]
EC Strategy Implementation Issues (cont.) ,[object Object],[object Object]
EC Strategy Implementation Issues (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EC Strategy Implementation Issues (cont.) ,[object Object],[object Object],[object Object],[object Object]
EC Strategy Implementation Issues (cont.) ,[object Object],[object Object],[object Object]
EC Strategy Implementation Issues (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
E-Strategy and Project Assessment ,[object Object],[object Object],[object Object]
Project Assessment Objectives ,[object Object],[object Object]
E-Strategy and Project Assessment (cont.) ,[object Object],[object Object]
E-Strategy and Project Assessment (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
E-Strategy and Project Assessment (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E-Strategy and Project Assessment (cont.)
Keys to EC Success ,[object Object],[object Object]
Keys to EC Success (cont.) ,[object Object]
Keys to EC Success (cont.) ,[object Object],[object Object],[object Object],[object Object]
Keys to EC Success (cont.) ,[object Object],[object Object],[object Object]
Keys to EC Success (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Keys to EC Success (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keys to EC Success (cont.) ,[object Object],[object Object],[object Object],[object Object]
Keys to EC Success (cont.) ,[object Object],[object Object],[object Object],[object Object]
Keys to EC Success (cont.) ,[object Object],[object Object],[object Object],[object Object]
Going Global ,[object Object],[object Object],[object Object],[object Object],[object Object]
Going Global (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Going Global (cont.) ,[object Object],C A G E culture administration geography economics
Going Global (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Going Global (cont.) ,[object Object],[object Object]
Going Global (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Going Global (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Going Global (cont.) ,[object Object],[object Object]
Going Global (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EC in Small- and Medium-Sized Enterprises ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EC in Small- and Medium-Sized Enterprises (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
EC in Small- and Medium-Sized Enterprises (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
EC in Small- and Medium-Sized Enterprises (cont.) ,[object Object],[object Object],[object Object],[object Object]
EC in Small- and Medium-Sized Enterprises (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managerial Issues ,[object Object],[object Object],[object Object],[object Object]
Managerial Issues (cont.) ,[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object]
Summary (cont.) ,[object Object],[object Object],[object Object]

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Ec2009 ch15 e commerce strategy

  • 1. Chapter 15 E-Commerce Strategy and Global EC
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  • 29. Organizational Strategy (cont.) S W O T Weaknesses Opportunities Threats Strengths
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  • 79. E-Strategy and Project Assessment (cont.)
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