E -Commerce

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This video is presented by USEP's BSCS student Alvin Mark U. Cabeliño under Mr. ND Arquillano as a partial fulfilment for Elective 4 -E-Commerce It talks about E-Environment.

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E -Commerce

  1. 1. Slide 4.1 Chapter 4 E-environment Dave Chaffey, E-Business and E-Commerce Management, 3rd Edition © Marketing Insights Ltd 2007
  2. 2. Slide 4.2 Learning outcomes Identify the different elements of an organization macro-environment that impact on an organization e-business and e-marketing strategy Assess the impact of legal, privacy and ethical constraints or opportunities on a company Assess the role of macro-economic factors such as governmental e-business policies, economics, taxation and legal constraints. Dave Chaffey, E-Business and E-Commerce Management, 3rd Edition © Marketing Insights Ltd 2007
  3. 3. Slide 4.3 Management issues What are the constraints placed on developing and implementing an e-business strategy by the e-environment? What factors influence the adoption of new digital media and how can we estimate future demand for online services? How trust and privacy can be assured for the customer while seeking to achieve marketing objectives of customer acquisition and retention? Dave Chaffey, E-Business and E-Commerce Management, 3rd Edition © Marketing Insights Ltd 2007
  4. 4. Slide 4.4 SLEPT Factors Macro-environment  Social  Legal  Economic  Political  Technological Dave Chaffey, E-Business and E-Commerce Management, 3rd Edition © Marketing Insights Ltd 2007
  5. 5. Slide 4.5 SLEPT: Social Include the influence of consumer perceptions in determining usage of the Internet for different activities Dave Chaffey, E-Business and E-Commerce Management, 3rd Edition © Marketing Insights Ltd 2007
  6. 6. Slide 4.6 SLEPT: Legal and ethical Determine the method by which products can be promoted and sold online Governments, on behalf of society, seek to safeguard individuals right to privacy Dave Chaffey, E-Business and E-Commerce Management, 3rd Edition © Marketing Insights Ltd 2007
  7. 7. Slide 4.7 SLEPT: Economic Variations in the economic performance in different countries and region affects spending patterns and international trade Dave Chaffey, E-Business and E-Commerce Management, 3rd Edition © Marketing Insights Ltd 2007
  8. 8. Slide 4.8 SLEPT: Political National governments and transnational organizations have an important role in determining the future adoption and control of the Internet and the rules by which it is governed Dave Chaffey, E-Business and E-Commerce Management, 3rd Edition © Marketing Insights Ltd 2007
  9. 9. Slide 4.9 SLEPT: Technological Changes in technology offer new opportunities to the ways products can be marketed Dave Chaffey, E-Business and E-Commerce Management, 3rd Edition © Marketing Insights Ltd 2007
  10. 10. Figure 4.1 ‘Waves of change’ – different timescales for change in the environment
  11. 11. Slide 4.11 Factors governing Internet adoption Cost of access Value proposition Ease of use Security Fear of the unknown Dave Chaffey, E-Business and E-Commerce Management, 3rd Edition © Marketing Insights Ltd 2007
  12. 12. Slide 4.12 Internet Access Consumers and businesses who uses Internet vary according to countries Within each country, adoption of the Internet vary significantly according to individual demographic characteristics Broadband adoption Dave Chaffey, E-Business and E-Commerce Management, 3rd Edition © Marketing Insights Ltd 2007
  13. 13. Slide 4.13 Variation in broadband subscribers per 100 inhabitants, by technology, Figure 4.2 December 2007 Source: OECD (www.oecd.org/sti/ict/broadband) Dave Chaffey, E-Business and E-Commerce Management, 3rd Edition © Marketing Insights Ltd 2007
  14. 14. Variation in demographic characteristics of UK Internet users: (a) gender,Figure 4.3(b) age, (c) social gradeSource: eMori Technology Tracker – www.mori.com/technology/trackerdata.shtml

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