SEO for Pagination, Faceted Navigation & Canonicalization - Hits and Misses

SMX Advanced 2012 > Adam Audette > twitter.com/audette

A few SEO Clients

1. Pagination dos and don’ts2. SEO for Faceted Navigations3. Some rel canonical gotchas 3

Pagination, Facets,Canonicalization, oh my! 4

Pagination 6

http://www.zales.com/family/index.jsp?categoryId=3045659http://www.zales.com/family/index.jsp?categoryId=3045659&kpc=1&pg=2

site:zales.com inurl:pg=2intitle:Diamond Engagement Rings -Find Engagement Diamonds,Engagement Jewelry, an EngagementDiamond Ring and more from Zales.

Over 100 duplicate results

Noindex Pagination Method p. 1 Fresh Prince pp. 2 pp. 3 pp. 4 • Hi-top • Bel-Air • One- fade strap overall (pages noindex, follow)

Noindex Pagination Requirements Annotations: • pages 2-N annotated with noindex, follow pp. 2-N • pages 2-N self-referencing rel canonical • pages 2-N contain unique titles, URLs, and meta data

noindex, follow on pages

Rel prev/next Pagination Technique Annotations: • Pages 2-N annotated with rel next, prev pp. 2-N • pages 2-N self-referencing rel canonical

Noindex Pagination Method p. 1 pp. 2-N

Rel prev/next Pagination Tactic p. 1 pp. 2-N [ rel prev / next ]

Conflicting signals with rel canonical &rel prev/next

With use of rel prev/next:> Keep in mind  Pages with rel next/prev can still be shown in results  But this is an extreme “edge case”  Can optionally use noindex  Use of rel next/prev consolidates signals across the entire series

View All Pagination Requirements Annotations: • pages 2-N specify View All as rel View All canonical target • View All page must load fast • View All contains all data in the series pp. 2-N

Side Note: View Alls> Challenges  View All pages must be fast  Big sites (esp. ecomm) sometimes dislike them  … but users love them! (if they’re fast)

More cool methods! 28

Googlebot gets the first ~500 words

Recommendations> When you have a great View All  Add rel canonical targets to the View All on all component pages in a series  Ensure the View All contains all the data found on the component pages  Ensure the View All loads quickly 33

Recommendations> When View All isn’t an option  Use the rel prev/next method to consolidate signals across the series  Advantage over noindex method  Use self-referencing rel canonical 34

Recommendations> Two more options:  Append parameters to the URL with a hash (#)  Progressive rendering as user scrolls 35

Faceted Navigation 36

http://www.jpcycles.com/motorcycle-brake-calipers-and-kits

http://www.jpcycles.com/motorcycle-brake-calipers-and-kits?N=36367

http://www.jpcycles.com/motorcycle-parts/brembo/brake-calipers-and-kits

http://www.jpcycles.com/motorcycle-parts/brembo/brake-calipers-and-kits?N=36371+28004518

Takeaways: • Identify essential and overhead facets • Always force the canonical path regardless of selection order • Build URLs according to queries (how do your users search?) 42

Downsides: • Solves nothing for decreasing crawl overheads • Labor intensive and error prone 43

Canonical Action! 44

These are not the URLs you’re looking for.

http://www.llbean.com/llb/shop/590?nav=gnro-hp

http://www.llbean.com/llb/shop/51909?feat=590-GN1

Takeaways: • Use rel canonical to signal the preferred URL, not as a “shortcut” • Internal link signals should be consistent • Careful with self-referencing rel canonical tags 54

Thank you!Adam Audetteaaudette@rimmkaufman.comtwitter.com/audette

http://www.cpcstrategy.com	663
http://www.cypressnorth.com	509
http://feeds.feedburner.com	19
http://www.twylah.com	15
http://www.linkedin.com	2
http://www.ofelio.com	1

SEO for Pagination, Faceted Navigation & Canonicalization - Hits and Misses

by Adam Audette on Jun 07, 2012

Accessibility

Categories

Upload Details

Usage Rights

6 Embeds 1,209

Statistics

SEO for Pagination, Faceted Navigation & Canonicalization - Hits and Misses Presentation Transcript