SEO for Pagination, Faceted Navigation & Canonicalization - Hits and Misses
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SEO for Pagination, Faceted Navigation & Canonicalization - Hits and Misses

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SEO for Pagination, Faceted Navigation & Canonicalization - Hits and Misses

SEO for Pagination, Faceted Navigation & Canonicalization - Hits and Misses

Deck from SMX Advanced 2012 panel with Vanessa Fox and Maile Ohye.

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  • Specify which tasks to report onHighly customizable crawl configuration
  • Specify which tasks to report onHighly customizable crawl configuration
  • Specify which tasks to report onHighly customizable crawl configuration
  • Specify which tasks to report onHighly customizable crawl configuration
  • Specify which tasks to report onHighly customizable crawl configuration
  • Specify which tasks to report onHighly customizable crawl configuration
  • Specify which tasks to report onHighly customizable crawl configuration
  • Specify which tasks to report onHighly customizable crawl configuration
  • Specify which tasks to report onHighly customizable crawl configuration
  • Specify which tasks to report onHighly customizable crawl configuration

SEO for Pagination, Faceted Navigation & Canonicalization - Hits and Misses SEO for Pagination, Faceted Navigation & Canonicalization - Hits and Misses Presentation Transcript

  • SMX Advanced 2012 > Adam Audette > twitter.com/audette
  • A few SEO Clients
  • 1. Pagination dos and don’ts2. SEO for Faceted Navigations3. Some rel canonical gotchas 3
  • Pagination, Facets,Canonicalization, oh my! 4
  • Pagination 6
  • http://www.zales.com/family/index.jsp?categoryId=3045659http://www.zales.com/family/index.jsp?categoryId=3045659&kpc=1&pg=2
  • site:zales.com inurl:pg=2intitle:Diamond Engagement Rings -Find Engagement Diamonds,Engagement Jewelry, an EngagementDiamond Ring and more from Zales.
  • Over 100 duplicate results
  • Noindex Pagination Method p. 1 Fresh Prince pp. 2 pp. 3 pp. 4 • Hi-top • Bel-Air • One- fade strap overall (pages noindex, follow)
  • Noindex Pagination Requirements Annotations: • pages 2-N annotated with noindex, follow pp. 2-N • pages 2-N self-referencing rel canonical • pages 2-N contain unique titles, URLs, and meta data
  • noindex, follow on pages
  • Rel prev/next Pagination Technique Annotations: • Pages 2-N annotated with rel next, prev pp. 2-N • pages 2-N self-referencing rel canonical
  • Noindex Pagination Method p. 1 pp. 2-N
  • Rel prev/next Pagination Tactic p. 1 pp. 2-N [ rel prev / next ]
  • Conflicting signals with rel canonical &rel prev/next
  • With use of rel prev/next:> Keep in mind  Pages with rel next/prev can still be shown in results  But this is an extreme “edge case”  Can optionally use noindex  Use of rel next/prev consolidates signals across the entire series
  • View All Pagination Requirements Annotations: • pages 2-N specify View All as rel View All canonical target • View All page must load fast • View All contains all data in the series pp. 2-N
  • Side Note: View Alls> Challenges  View All pages must be fast  Big sites (esp. ecomm) sometimes dislike them  … but users love them! (if they’re fast)
  • More cool methods! 28
  • Googlebot gets the first ~500 words
  • Recommendations> When you have a great View All  Add rel canonical targets to the View All on all component pages in a series  Ensure the View All contains all the data found on the component pages  Ensure the View All loads quickly 33
  • Recommendations> When View All isn’t an option  Use the rel prev/next method to consolidate signals across the series  Advantage over noindex method  Use self-referencing rel canonical 34
  • Recommendations> Two more options:  Append parameters to the URL with a hash (#)  Progressive rendering as user scrolls 35
  • Faceted Navigation 36
  • http://www.jpcycles.com/motorcycle-brake-calipers-and-kits
  • http://www.jpcycles.com/motorcycle-brake-calipers-and-kits?N=36367
  • http://www.jpcycles.com/motorcycle-brake-calipers-and-kits?N=36367
  • http://www.jpcycles.com/motorcycle-parts/brembo/brake-calipers-and-kits
  • http://www.jpcycles.com/motorcycle-parts/brembo/brake-calipers-and-kits?N=36371+28004518
  • Takeaways: • Identify essential and overhead facets • Always force the canonical path regardless of selection order • Build URLs according to queries (how do your users search?) 42
  • Downsides: • Solves nothing for decreasing crawl overheads • Labor intensive and error prone 43
  • Canonical Action! 44
  • These are not the URLs you’re looking for.
  • http://www.llbean.com/llb/shop/590?nav=gnro-hp
  • http://www.llbean.com/llb/shop/590?nav=gnro-hp
  • http://www.llbean.com/llb/shop/51909?feat=590-GN1
  • http://www.llbean.com/llb/shop/51909?feat=590-GN1
  • Takeaways: • Use rel canonical to signal the preferred URL, not as a “shortcut” • Internal link signals should be consistent • Careful with self-referencing rel canonical tags 54
  • Thank you!Adam Audetteaaudette@rimmkaufman.comtwitter.com/audette