This presentation takes a look at how Illinois State University has used Facebook to cultivate relationships between prospective & current students and alumni.
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Facebook - A Case Study in Building Virtual Relationships
1. a case study of building virtual relationships
Anne Sta sLe
tte te vitt
Dire to Alum Re tio
c r, ni la ns
Illino Sta Unive ity
is te rs
2. a o Illino Sta Unive ity
b ut is te rs
•
First public university in the state, non-land grant
•
20,000 current students/177,000 alumni
•11% of our students/8% of our alumni are from under-represented
groups
• of our employees are alumni of the institution
1/3
• -dues based Alumni Association
Non
•Alumni Relations office -- 7 professional staff, 3 support staff, and 1
graduate assistant
3. Over 32,500 members of the Illinois State
Network on Facebook
Over 500 Illinois State Groups
23 different fan pages
Evidence of prospective students
Protect our brand
Begin building relationships with
students/young alumni
4.
5. December 2005 – created personal profile on MySpace
March 2006 – took the idea of using MySpace/Facebook for alumni to boss
June 2006 – researched what other association’s were doing
July 2006 – received approval from our legal counsel/licensing folks
July 2006 – acquired generic reggie@ilstu.edu email address to use for
accounts
August 2006 – received approval to begin working on profile designs
September 2006 – finished profile designs, received approval to go public
September 2006 – began populating “friends”
October 2006 – went live with promotion in e-newsletters, Homecoming,
and friend-mining
October 2007 – created YouTube profile for home-grown spirited video, and
one for official promotional videos
March 2008 – created LinkedIn profile to assist in building career networks
for alumni
November 2009 – Reggie Redbird Facebook profile pulled – begin official
Fan Pages
15. •Facebook “fan-initiative”
through ads and other
marketing
• Created automatic pulls with
Facebook Connect technology
(and really smart web guy)
•Ability to track data & activity on
Fan Page
•Tool for connecting those who
cannot be in attendance
www.Alumni.ilstu.edu/facebookhomecoming
19. Campus-wide Initiative
•Identifying partners hip opportunities
•Developing bes t practices /branding
guidelines
•Cons olidating duplicate pages
•Planning and preparing for future
technologies
20.
21. HOW WE’VE MEASURED SUCCESS?
Number of friends
Opportunities to post for other campus groups
Page views
Comments/e-mails
Page insights
Requests for promotions
26. What should you expect?
-Be prepared to show people how to use the tools!
-Consider professional vs. personal profiles
-Users expect a sense of freedom, but also desire an element of
moderation to sites
-Maintenance can be quite time
consuming
-Users may not “trust” your profile,
you will have to prove your authenticity,
don’t over-do the connecting